Director, Marketing Operations
Brother USA - Bridgewater, New Jersey, United States,Work at Brother USA
Overview
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Overview
The
Director, Marketing Operations
is responsible for overseeing and enhancing Brother’s go-to-market strategies and product lifecycle marketing support across a variety of divisions, business units and product lines, with a focus on campaign ideation, performance optimization, and scalability. This role leads transformative initiatives across the go-to-market organization and fosters collaboration among diverse stakeholders as a trusted thought leader.
This role directly manages the Marketing Communications team, supporting various business groups. In addition, this role partners with Product Marketing, functional subject matter experts, and marketing leadership to identify and drive operational initiatives forward.
This position will align people, processes, data and technology for Brother International Corporation.
***WHAT YOU’LL DO***
Deliver and Optimize Performance of High-Impact CampaignsLead the definition, planning, development, coordination and execution of strategic, multi-channel marketing campaigns and model-driven journey orchestration, with a focus on experimentation, analysis, and optimization, in partnership with other members of the Marketing Operations team and external agencies to meet defined goals and key performance indicators (KPIs)Use data-driven insights to make informed decisions, track KPIs, and measure the effectiveness of marketing campaignsEnsure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operationsMaximize the potential of marketing technology through automation, integration, enablement and maintaining data accuracyPartner closely with cross functional leads on long term go-to-market planning and support campaign processes—from planning to implementation to executionUse tools to develop structured systems that drive efficiency and transparency across the company and translate workflow needs into repeatable methods
Strategic Process LeadershipLead with operational rigor; set the standard for project management with clearly defined project scope(s), business requirement(s), definition(s) for all projects/workflow, on time and in coordination with business stakeholdersCoordinate cross-functional resources, establishing and managing project timelines and deliverables to ensure all projects are appropriately scoped, are resourced and scheduled appropriately, delivered on time, aligned with budget and to the division’s visionEffectively manage the planning and allocation of marketing budget and resources across available talent, vendors, and internal/external support to optimize return on investment (ROI) and ability to scaleDrive performance improvements and process efficiencies, including the creation and management of cross-functional project plans
Talent ManagementLead the Marketing Communications team to ensure the development and implementation of core business, competitive, and brand marketing plans and strategies to achieve over all company objectivesCreate a productive and efficient environment providing leadership, inspiration and coaching to all team membersDevelop and implement a strategic vision for marketing operations aligning this to the overall company goals and objectivesConduct talent audits, identifying skill gaps, providing a plan for upskilling team, aligned with industry best practices, innovations in marketing, and advancements in technology
***ABOUT OUR IDEAL CANDIDATE***
EducationBachelor’s Degree (or equivalent experience) in Business, Marketing, Communications, or a related field
Experience
Minimum 10 years combination of relevant experience spanning the following areas:Experience leading or directing a Marketing Communications function for a mid-sized organizationExperience leading and managing teamsExperience with process improvement, optimization, and documentation
Other Skills, Knowledge, & AbilitiesAbility to align various stakeholders and build trusted relationshipsAbility to manage multiple work streams and dependenciesIn-depth knowledge of campaign processes and project managementIn-depth knowledge of how to make everyday operations more efficient, more digital, and more scalableAbility to execute and deliver on strategic plans and operational improvementsAbility to build, lead, and manage teams to high performance expectationsStrong communication skills (verbal/written/interpersonal)Strong presentation skills, with the ability to present across all levels of the businessAbility to manage to a budget
***ADDITIONAL DETAILS FOR THIS ROLE***
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.#LI-HybridThe salary (or hiring) range for this position is $140,000 - $175,000 per yearStarting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market dataThis position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectivesBenefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at
https://mybenefits.nfp.com/Brother/2024/guidebook/
***WHAT WE OFFER OUR EMPLOYEES***
At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:Competitive Compensation:
We offer a competitive salary and bonus program to reward your hard work and dedicationComprehensive Benefits:
Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company matchProfessional Development:
We're committed to helping you grow in your career with opportunities for training and developmentWork-Life Balance:
We support your well-being with flexible work arrangements and a focus on work-life balanceEmployee Engagement:
Join a team that values your contributions and celebrates success together
Learn more about our benefits:
https://careers.brother-usa.com/benefitsLearn more about life at Brother:
https://careers.brother-usa.com/lifeatbrother
Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.
Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.