Universal Orlando Resort
Senior Analyst, Omnichannel Marketing Analytics (Mix Model/Attrib...
Universal Orlando Resort - Orlando, Florida, us, 32885
Work at Universal Orlando Resort
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Overview
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Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.
JOB SUMMARY:
The Senior Analyst, Media Measurement and Optimization (i.e., Omnichannel Marketing Analyst) plays a pivotal role in enhancing Universal's marketing strategies through data-driven insights. This is a technical role that involves conducting in-depth analyses of omnichannel marketing attribution, and seeks to optimize Universal's Marketing campaigns and the consumer journey through an omnichannel marketing ecosystem (on and off-line). This role will closely collaborate with cross-functional teams and senior leaders, using analysis and persuasive consulting to create marketing strategies and drive marketing performance and optimization. It leverages findings from top-down marketing mix modeling results, bottom-up attribution models, and consumer and marketing insights, to provide strategic recommendations, and guides the long-range, annual, and seasonal marketing strategies of Universal. This role requires a deep understanding in data interpretation, business analysis, and the ability to collaborate with internal and external partners, ensuring reporting, data analysis, and strategy alignment for campaigns and marketing channels. It requires the development and design of analytics solutions, manages ad-hoc requests, and provides actionable insights.
MAJOR RESPONSIBILITIES:
ANALYTICS
Generating actionable knowledge-driven insights and analyses with a focus on marketing optimization Become the power user of the Cross Channel Attribution measurement platform which consists of top-down marketing mix modeling and bottom-up attribution. Leverage top-down marketing mix modeling results, bottom-up attribution and consumer and marketing insights to provide strategic recommendations. Advocate and develop learnings and strategies to support optimization, testing, personalization, segmentation, and enhanced targeting across channels. Develop tracking and measurement plans with recommendations for performance management. Analyze performance and impact of marketing initiatives overall on both online and offline customer behavior. Engaging with stakeholders ranging from senior leadership to channel owners. Utilize strong reasoning to address business questions across multiple datasets and vendors. Conduct in-depth ad-hoc analyses on media performance analysis. Develop SQL queries to extract necessary data supporting business objectives. Ensure the completeness and accuracy of measurement datasets to support decision-making. Maintain marketing data sourcing, structures, and infrastructure that support measurement and reporting. Collaborate with internal and external teams to evolve reporting and statistical methodologies, developing innovative solutions to complex business problems.
STRATEGY & INTEGRATION
Guide the long-range, annual, and seasonal marketing strategies to support the Omni-channel guest experience of Universal Orlando. Partner with key stakeholders to drive necessary marketing insights and strategies in support of the business goals. Work across departments to proactively identify best practice solutions to solve complex marketing challenges. Assure alignment of the marketing insights and recommendations with the overall strategic plan for the business. Identify gaps in processes and function as a catalyst for problem-solving and process creation, improvement, and implementation.
STAKEHOLDER COLLABORATION
Work closely with internal stakeholders, including product, marketing, finance, and operations teams, to ensure alignment on business objectives. Serve as a liaison between technical and non-technical teams to ensure effective communication of data-driven insights. Facilitate meetings and workshops with stakeholders to gather requirements and translate business needs into analytical solutions.
TEAM DEVELOPMENT & MENTORING
Participate in monthly/quarterly/annual planning with the manager to ensure team objectives align and support broader business objectives. Proactively seek and provide feedback on areas of improvement.
Other Duties
Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training, and team member involvement activities. Perform other duties as assigned.
EDUCATION:
Bachelor’s degree required in analytical / technical discipline (marketing, analytics, data science, mathematics, statistics, economics, finance, or a related) Master’s degree a plus.
EXPERIENCE:
5+ years technical analytics experience required 3+ years Marketing Analytics experience required (offline and digital) Prior experience working with outputs of Marketing Mix Models and Multi-Touch Attribution / Models experience required Prior Omnichannel marketing analytics, cross-channel attribution, media measurement, and forecasting strongly preferred General understanding of marketing integration between digital and offline cross-channels General understanding of key marketing metrics KPIs and marketing channels
TECHNICAL SKILLS:
Experience in data analysis, statistics, and data visualization Advanced knowledge of SQL and ability to write efficient and complex SQL queries. Expertise with data visualization software/platforms (Power BI or Tableau preferred). Fluency in a programming languages such as Python or R a plus. Experience in marketing analysis of digital and offline, attribution modeling, and cross-channel / omnichannel analytics Experience in advanced analytics, machine learning, statistical modeling, and predictive modeling techniques a plus Proficient skill level in Microsoft Suite.
OTHER:
Experience leveraging marketing analysis in providing consultative, persuasive recommendations to senior leaders and key stakeholders. Experience leading inter-departmental analytics projects and successfully leveraging cross-functional relationships Experience working independently with little supervision; delivering results while working with several business areas in a fast-paced environment Strong verbal, written and presentation skills. Experience with theme park, hospitality, or related tourism, travel or entertainment industry setting a plus
KEYTERMS:
Marketing Analytics, Omnichannel Marketing, Consumer Journey, Marketing Attribution, Media Measurement, Marketing Optimization, Management Consulting
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort.
Here you can.
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JOB SUMMARY:
The Senior Analyst, Media Measurement and Optimization (i.e., Omnichannel Marketing Analyst) plays a pivotal role in enhancing Universal's marketing strategies through data-driven insights. This is a technical role that involves conducting in-depth analyses of omnichannel marketing attribution, and seeks to optimize Universal's Marketing campaigns and the consumer journey through an omnichannel marketing ecosystem (on and off-line). This role will closely collaborate with cross-functional teams and senior leaders, using analysis and persuasive consulting to create marketing strategies and drive marketing performance and optimization. It leverages findings from top-down marketing mix modeling results, bottom-up attribution models, and consumer and marketing insights, to provide strategic recommendations, and guides the long-range, annual, and seasonal marketing strategies of Universal. This role requires a deep understanding in data interpretation, business analysis, and the ability to collaborate with internal and external partners, ensuring reporting, data analysis, and strategy alignment for campaigns and marketing channels. It requires the development and design of analytics solutions, manages ad-hoc requests, and provides actionable insights.
MAJOR RESPONSIBILITIES:
ANALYTICS
Generating actionable knowledge-driven insights and analyses with a focus on marketing optimization Become the power user of the Cross Channel Attribution measurement platform which consists of top-down marketing mix modeling and bottom-up attribution. Leverage top-down marketing mix modeling results, bottom-up attribution and consumer and marketing insights to provide strategic recommendations. Advocate and develop learnings and strategies to support optimization, testing, personalization, segmentation, and enhanced targeting across channels. Develop tracking and measurement plans with recommendations for performance management. Analyze performance and impact of marketing initiatives overall on both online and offline customer behavior. Engaging with stakeholders ranging from senior leadership to channel owners. Utilize strong reasoning to address business questions across multiple datasets and vendors. Conduct in-depth ad-hoc analyses on media performance analysis. Develop SQL queries to extract necessary data supporting business objectives. Ensure the completeness and accuracy of measurement datasets to support decision-making. Maintain marketing data sourcing, structures, and infrastructure that support measurement and reporting. Collaborate with internal and external teams to evolve reporting and statistical methodologies, developing innovative solutions to complex business problems.
STRATEGY & INTEGRATION
Guide the long-range, annual, and seasonal marketing strategies to support the Omni-channel guest experience of Universal Orlando. Partner with key stakeholders to drive necessary marketing insights and strategies in support of the business goals. Work across departments to proactively identify best practice solutions to solve complex marketing challenges. Assure alignment of the marketing insights and recommendations with the overall strategic plan for the business. Identify gaps in processes and function as a catalyst for problem-solving and process creation, improvement, and implementation.
STAKEHOLDER COLLABORATION
Work closely with internal stakeholders, including product, marketing, finance, and operations teams, to ensure alignment on business objectives. Serve as a liaison between technical and non-technical teams to ensure effective communication of data-driven insights. Facilitate meetings and workshops with stakeholders to gather requirements and translate business needs into analytical solutions.
TEAM DEVELOPMENT & MENTORING
Participate in monthly/quarterly/annual planning with the manager to ensure team objectives align and support broader business objectives. Proactively seek and provide feedback on areas of improvement.
Other Duties
Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training, and team member involvement activities. Perform other duties as assigned.
EDUCATION:
Bachelor’s degree required in analytical / technical discipline (marketing, analytics, data science, mathematics, statistics, economics, finance, or a related) Master’s degree a plus.
EXPERIENCE:
5+ years technical analytics experience required 3+ years Marketing Analytics experience required (offline and digital) Prior experience working with outputs of Marketing Mix Models and Multi-Touch Attribution / Models experience required Prior Omnichannel marketing analytics, cross-channel attribution, media measurement, and forecasting strongly preferred General understanding of marketing integration between digital and offline cross-channels General understanding of key marketing metrics KPIs and marketing channels
TECHNICAL SKILLS:
Experience in data analysis, statistics, and data visualization Advanced knowledge of SQL and ability to write efficient and complex SQL queries. Expertise with data visualization software/platforms (Power BI or Tableau preferred). Fluency in a programming languages such as Python or R a plus. Experience in marketing analysis of digital and offline, attribution modeling, and cross-channel / omnichannel analytics Experience in advanced analytics, machine learning, statistical modeling, and predictive modeling techniques a plus Proficient skill level in Microsoft Suite.
OTHER:
Experience leveraging marketing analysis in providing consultative, persuasive recommendations to senior leaders and key stakeholders. Experience leading inter-departmental analytics projects and successfully leveraging cross-functional relationships Experience working independently with little supervision; delivering results while working with several business areas in a fast-paced environment Strong verbal, written and presentation skills. Experience with theme park, hospitality, or related tourism, travel or entertainment industry setting a plus
KEYTERMS:
Marketing Analytics, Omnichannel Marketing, Consumer Journey, Marketing Attribution, Media Measurement, Marketing Optimization, Management Consulting
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort.
Here you can.
Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM &
2025 Universal Studios. All rights reserved. EOE Referrals increase your chances of interviewing at Universal Orlando Resort by 2x Get notified about new Marketing Analyst jobs in
Orlando, FL . Internship – Data Science, Marketing (Spring 2026)
Associate Director Regional Marketing Lead - Florida
Associate Director Regional Marketing Lead - Florida
Marketing Analyst: Future Opportunities at Net Conversion
Communications & Marketing Coordinator (Internship)
Marketing Analyst (Bangkok Based, relocation provided)
Associate Director/Director, Performance Marketing
Lake Buena Vista, FL $108,200.00-$132,200.00 5 days ago Communications & Marketing Coordinator (Internship)
Internship - Data Science, Marketing (Spring 2026)
Orlando, FL $81,175.00-$113,650.00 23 hours ago Orlando, FL $102,890.67-$139,637.34 4 weeks ago Altamonte Springs, FL $40.24-$74.85 20 hours ago Orlando, FL $132,288.00-$191,082.67 4 weeks ago Altamonte Springs, FL $45.00-$50.00 4 days ago Senior Epic Products Analyst, Orlando Health Medical Group Access Center - Downtown Orlando
Associate Manager, Marketing Innovation (New Channel Growth)(Bangkok Based, relocation provided)
Orlando, FL $102,890.67-$132,288.00 4 weeks ago Business Analyst ( Remote ) ( Pharmacy / Healthcare )
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr