Head of Audience Development
The Hired Guns - New York, New York, us, 10261
Work at The Hired Guns
Overview
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Overview
You
the Missing Piece? Have you successfully grown and nurtured audiences (especially in the 18-34 age group) using data-driven strategies, multi-channel campaigns, and platform-specific engagement techniques? Is it important to you to work for a mission-driven organization focused on saving democracy? If you answered yes to both of these questions, please keep reading. This award-winning global news platform is looking for a highly motivated individual to lead audience growth at a time when people need independent news more than ever. As Head of Audience Development, you will lead and mentor a small group as well as be a strong presence on the leadership team. You’ll play a key role in turning casual followers into loyal supporters using digital fundraising and audience-driven revenue strategies. It will be your responsibility to spearhead multi-platform engagement across YouTube, email, social media, and apps—while also driving revenue growth through audience-driven fundraising initiatives that you will work on with the Director of Development. What’s it going to take to score an interview? Strategic Leadership in Audience Growth
: Proven track record in audience development, particularly in growing and engaging digital audiences across multiple platforms (email, apps, YouTube, social media platforms, Reddit, and websites). Experience in reaching the 18-34 age group audience is a major plus. Expertise in Multi-Channel Campaign Management
: Strong background in designing and executing digital campaigns using Google Ads, email marketing, splash pages, and native apps to drive audience engagement and fundraising. Data-Driven Decision Making
: Ability to analyze audience behavior, create dashboards, track key performance indicators (KPIs), and optimize strategies based on data insights to maximize engagement and revenue. Team Leadership and Cross-Functional Collaboration
: Experience managing at least two direct reports is a must, as well as experience working cross-functionally. Ability to Develop New Revenue Streams through Audience Engagement
: Track record of successfully growing digital platform-based contributions; specific experience with YouTube is crucial. You should take this meeting because … If you love figuring out how to reach and engage more people, this is your chance to make a real impact. This role gives you the freedom to bring in fresh ideas and implement strategies that will make a difference. If you care about independent journalism and getting important stories in front of more people, this is a role where your skills will directly help shape the future of news. Sound good? Get in touch with us today!
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