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A job with Student Life Marketing provides students the opportunity to work in an agency-like atmosphere where creative problem-solving and collaboration with colleagues lead to the development of effective strategies to build awareness, engagement, and action from target audiences. All Student Life Marketing staff will contribute to the creation, implementation, and assessment of various marketing and communications initiatives to promote the Office of Student Life and its 30+ departments.

Job Summary

The Social Media Content Creator plays a key role in strategizing, creating, and assessing social media content for the Office of Student Life and its various departments. This role requires innovative thinking, creative content development, and expertise in managing social media accounts. The position will focus on producing engaging content, including photo posts, Reels, Stories, and trending videos, for platforms such as Instagram, Facebook, LinkedIn, and more. The ideal candidate will have a strong background in vertical video production (Instagram Reels, TikTok) and a passion for crafting content that resonates with the IU community.
Department-Specific Responsibilities

• Develops innovative and creative social media content in line with the Office of Student Life's branding efforts (i.e., original text, photos, videos, and news).
• Strategizes, creates, and posts content on social media accounts to engage with the IU community regarding services, promotions, events, and other offerings.
• Creates vertical videos/Reels to promote the Office of Student Life and its departments.
• Oversees and maintains social media accounts on platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Maintains and consults the Communications Calendar for social media content, working with partners and planning promotions.
• Produces monthly and quarterly social media analytics reports to assess content performance and inform future strategies.
• Collaborates with the marketing team, campus partners, and clients to implement engaging social media strategies.
• Writes and edits copy for summer and fall campaigns, including ad copy and print materials.
• Photographs events and locations to enhance content and support marketing initiatives.

Qualifications

EDUCATION
Required

• Currently enrolled as a student at Indiana University

Preferred

• Pursuit of a degree in Marketing, Communications, Media Advertising, Journalism, Digital Media, or a related field

WORK EXPERIENCE
Required

• Extensive experience with social media platforms and strategies for audience engagement
• Experience filming and editing vertical videos/Reels, including framing, sound, text integration, and editing techniques
• Experience in photography, with knowledge of basic photography principles
• Portfolio of work showcasing a range of creative projects

Preferred
Experience managing social media accounts (beyond personal accounts)
SKILLS
Required

• Strong understanding of social media platforms and how to strategically engage audiences
• Proficiency in video editing software such as CapCut, Premiere Pro, Canva, Adobe Express, and Adobe Photoshop
• Familiarity with Microsoft Office programs
• Exceptional attention to detail
• Professionalism, dependability, and respect for others
• Strong decision-making skills and ability to work independently
• Excellent written and verbal communication skills
• Ability to collaborate effectively in a team-oriented environment
• Creative mindset with a strong sense of curiosity
• Self-motivated with a passion for learning and continuous improvement
• Open to constructive feedback to enhance skills
• Willingness to stay up to date on current trends, techniques, and technologies in video production

Preferred

• Understanding of effective marketing tactics and audience engagement strategies
• Comfortable with talking to others and presenting ideas confidently

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Additional Information

Work-study and non-work-study candidates may apply.

Work Location

This position is based in person on the Indiana University Bloomington campus.

Advertised Salary

$15.00 per hour

Work Hours

Desired Start Date: 05/12/2025 - 08/22/2025
Weekly Hours: Approximately 15-20 hours per week.
Requires flexibility for evening and weekend events while maintaining some office hours.
The student in this role may have the opportunity to continue working into the 2025-26 academic year.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure .

Job Classification

Career Level: Part Time Employee
FLSA: Nonexempt
Job Function: Part Time Employee
Job Family: Part Time Student Employee
Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD. #J-18808-Ljbffr