Vice President of Sales and Marketing
Red Cedar Homes - Charlotte, North Carolina, United States, 28269
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Overview
Vice President of Sales and Marketing
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Vice President of Sales and Marketing
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Red Cedar Homes About Red Cedar:
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Red Cedar Capital Partners LLC (Red Cedar) is a developer and builder in Charlotte, NC & surrounding markets. Red Cedar is the parent company of Red Cedar Commercial Development, Red Cedar Homes, Red Cedar Land Development, Red Cedar Construction, and Red Cedar Realty, as well as a private label mortgage company (Prime Roots Lending) and our homebuilding supply company (Evergreen + Maker) - all of which support the Red Cedar ecosystem. Red Cedar has grown exponentially since 2016 and is one of the fastest-growing builders in the Southeast. Job Openings
Vice President of Sales and Marketing
Marketing - Charlotte, North Carolina
Department
Marketing
Employment Type
Full-Time
Minimum Experience
Senior Manager/Supervisor
Compensation
$180,000-$300,000
About Red Cedar:
Red Cedar Capital Partners LLC (Red Cedar) is a developer and builder in Charlotte, NC & surrounding markets. Red Cedar is the parent company of Red Cedar Commercial Development, Red Cedar Homes, Red Cedar Land Development, Red Cedar Construction, and Red Cedar Realty, as well as a private label mortgage company (Prime Roots Lending) and our homebuilding supply company (Evergreen + Maker) - all of which support the Red Cedar ecosystem. Red Cedar has grown exponentially since 2016 and is one of the fastest-growing builders in the Southeast.
Vice President of Sales and Marketing | Red Cedar
Overview
The Vice President of Sales and Marketing for Red Cedar Capital Partners is responsible for developing and executing sales and marketing strategies to drive revenue, growth, increased market share, and to position Red Cedar as the “Builder of Choice” in Charlotte, Greenville, and surrounding markets. This executive role oversees both the homebuilding and real estate brokerage arms of the organization, ensuring alignment between sales and marketing efforts. The ideal candidate will be a confident, strategic, and visionary leader who is capable of mentoring high-performing teams, guiding a network of sales agents, and collaborating cross-functionally with construction, operations, and the executive leadership to deliver exceptional customer experiences and drive sustainable growth.
Essential Duties | Responsibilities:
Establish, implement, and monitor sales processes and goals. Manage both internal and external sales agents, who represent our communities and our infill products. Review real estate contracts, deal execution, and closing processes for accuracy and compliance. Manage and lead the Closing Coordinator. Experience with onboarding CRM tools, and other project management solution software. Oversee and track the sales team’s commission structures. In addition to managing the sales team, this role is also responsible for creating, implementing, and managing the Online Sales platform, as well as the Online Sales Specialist. Establish and implement a new community opening process - strategic planning for product, pricing, positioning, model home, and sales center planning. Oversee both digital and traditional marketing efforts including website, social media, branding, signage, sales collateral,
advertising, content creation, and events.
Demonstrated experience pulling, understanding, and reporting on digital advertising and website metrics - adjust tactics based on
performance data.
Manage both the sales and marketing budgets, ensure resources and spends are allocated for an optimal return on investment. Facilitate cross-functional collaboration between sales, marketing, procurement, construction, finance, and executive leadership to
improve processes and collaboration.
Oversee business growth and expansions in current and new emerging markets. Experience partnering, developing, and integrating a new “Design Center” – manage process throughout each stage. Stay up to date on real estate regulations and industry trends to develop business strategies and attract clients. Manage project timelines, budgets, and performance outcomes, stepping in to support high-stakes initiatives when necessary. Other duties assigned.
Required Skills & Qualifications:
Valid North Carolina Real Estate Broker’s License (required). Demonstrated leadership in real estate, sales, and marketing in a supervisory role. Experience leading and executing community sales as well as spec sales and infill product. Prior experience in developing new construction communities or residential homebuilding in the Southeastern and Charlotte
markets or similar markets preferred.
Strong network within the Southeastern and Charlotte real estate and homebuilding industries preferred. Bachelor’s degree in Business, Marketing, or a related field (preferred not required). Adaptability to shift strategies based on real-time market conditions or feedback. Expertise in graphic design platforms (e.g., Illustrator, InDesign) is a strong plus. Extensive experience with strategic planning, campaign development, and revenue generation in real estate, home building or
related sectors.
Exceptional project management and organizational skills, with the ability to juggle multiple initiatives at once. Proven success in the ability to motivate, build, mentor, and lead high-performing sales and marketing teams within the
homebuilding industry.
Comprehensive understanding of the Charlotte and Southeast region, real estate markets, competitive landscape, industry, trends,
and local regulations.
Confident and self-assured with the ability to make and communicate decisions clearly to stakeholders. Skilled at interpreting sales data, market reports, and performance metrics for informed decision making.
Schedule:
Monday-Friday, standard daytime hours; 8:00 am - 5 pm
Job Type:
Full-time position, averaging 40 hours per week
Compensation:
Annual base salary range $180,000 - $200,000 50% annual bonus - broken down into quarterly payments – based on meeting KPIs.
Benefits:
100% Medical, Dental, & Vision insurance covered to the employee and their dependents. 401k with a Safe Harbor match formula of 100% of employee contributions up to 3% of their compensation, then 50% matching contribution of the next 2% of employee's compensation 11 annual company-paid holidays 185 hours paid time off annually
Reports To:
President of Red Cedar Homes & Construction
Ability To Commute/Relocate:
Charlotte, NC: Ability to reliably commute or willingness to relocate before starting work (required).
Work Location:
Onsite | 4705 Entrance Dr. Suite D, Charlotte, NC 28273 Oversight of our Greenville location
Work Environment:
Office-based environment with a business casual dress code. Standard office equipment, such as computers, phones, photocopiers, and filing cabinets, are used in this role.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Ability to sit and stand for extended periods Manual dexterity to operate a computer and other office equipment Ability to lift and carry up to 15 pounds Vision and hearing acuity to perform job duties effectively Maintain a valid Driver’s License
To apply, please submit your resume and cover letter highlighting your relevant experience and qualifications. If you have any questions, please contact us at hr@redcedarco.com. We look forward to reviewing your application and potentially welcoming you to our team at Red Cedar.
Red Cedar Capital Partners LLC. is an Equal Opportunity Employer.
We do not discriminate based on race, traits historically associated with race, hair texture and protective hairstyles, color, national origin, ancestry, creed, religion, physical and mental disability, genetic information, marital status, sex gender, gender identity, or expression, pregnancy, sexual orientation age, military or veteran status, or any other basis protected by applicable law.
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Do you have an active NC real estate license?
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Please describe your experience marketing in the home building industry?
Do you have a valid North Carolina Real Estate Broker’s License?
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Please describe your experience leading a marketing and/or sales team? What was the size of the team?
Do you have experience in developing new construction communities or residential homebuilding in the Southeastern and Charlotte markets or similar markets?
What graphic design platforms are you familiar with?
Thank You
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Seniority levelExecutive Employment type
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