Chief Marketing Officer
Publicrecapparel - Chicago, Illinois, United States, 60290Work at Publicrecapparel
Overview
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Overview
Develop and execute comprehensive marketing strategies to develop the Public Rec brand and drive overall awareness, customer acquisition, and retention.Lead, mentor, and help build the marketing team, fostering a culture of creativity, collaboration, and accountability.Oversee the development and implementation of multi-channel marketing campaigns, including digital advertising, organic social media, email marketing, influencer partnerships, direct mail, TV, and more.Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth and innovation.Develop a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs, promoting a test and learn mindset.Work with our Growth Director to manage the marketing budget effectively, optimizing spend across channels to maximize ROI.Work closely with the product development team to ensure alignment between marketing initiatives and product offerings.Ownership of key product and campaign launches, setting and communicating clear and measurable sales goals. Inclusive of seasonal storytelling, any promotions, and go-to-market.Measure and report on key performance metrics, providing actionable insights and recommendations for continuous improvement.Own decision-making on promotions and sales strategy while protecting the brand and work with the Product team on pricing strategy.Ready to Apply?
We are committed to building a diverse and inclusive environment at Public Rec.Working at Public Rec
Who We AreOur culture is all about autonomy, creativity, and collaboration. Respect is guaranteed, taking initiative is highly encouraged, and challenging the status quo is expected. Above all else, we work hard and try to not take ourselves too seriously along the way.Where We WorkOur headquarters is based in Chicago. We currently have a flexible work-from-home policy that includes a mix of in-office and fully remote employees.What We OfferFlexible PTO policy with a required minimumHealth, dental, vision, and short-term disability insurance coverage401K match eligibility after 6 months of employment
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