Pennsylvania State University
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Manager
Pennsylvania State University, University Park, Pennsylvania, United States, 16802
APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/EfiwgKReZ4VAjprFZPKWUm0Bq_sU3KzTmERfpryq0esPKQ) . Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/Eeys15Xva4hFokHVtbP1eGIB5i1WFLc-J3k9KHgrFYZ7mg) Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants (https://hr.psu.edu/sites/hr/files/Application_Process_for_External_Applications_Non-Penn_State_Employees_.pdf) .
JOB DESCRIPTION AND POSITION REQUIREMENTS:
Penn State World Campus is seeking an individual to join our Media Team to create, maintain , and optimize search engine marketing campaigns (SEM) and assist with search engine optimization ( SEO ) strategies for the Penn State World Campus brand, program, and military team s. This position also provides SEM platform and SEO research, campaign analytics, industry best practices, and support for those media efforts on a national and geo-targeted level.
This position for SEM/SEO will:
S et up SEM campaign s on platforms such as Google Ads and Microsoft Advertising and assist with keyword research
Monitor, track, and regularly report on campaign metrics
Implement campaign targeting and structural changes to optimize SEM campaign performance as needed
Collaborate with internal partners to develop SEM tactics that meet the strategic needs of the unit and Penn State World Campus
Assist with leveraging website analytics and SEO tools to analyze and improve organic search engine ranking
Keep updated on SEM and SEO innovations, trends, and technologies, especially as they relate to higher education and adult learners
The ideal candidate will have:
knowledge of planning, executing, and optimizing SEM campaigns as well as a general understanding of digital and cost-per-click ( CPC ) marketing strategies and principles
strong analytical and decision-making skills
excellent communication and presentation skills
the ability to work collaboratively with multiple internal partners , marketing leadership, and other individuals in the broader unit
experience working directly in SEM campaign platforms (Google Ads, Microsoft Advertising) for campaign setup, audience and bid management, keyword research, and campaign optimization preferred
experience working with third-party SEO tools
Minimum requirement is a bachelor's degree or higher plus three (3) years of related experience, or an equivalent combination of education and experience.
Penn State World Campus strives to establish a culture that embraces individual identities, fosters a culture of inclusion, and promotes equity through curricula, values, standards, ideals, policies, and practices. The ideal candidate for this position will share our commitment to advancing these goals.
This position is a fully remote position with the potential to travel to University Park periodically, as necessary. Other desired work arrangements can be discussed with the supervisor.
The successful candidate will report directly to the Director of SEM/SEO Strategy , who manages the team of media strategists responsible for all our SEM campaigns and budgets and SEO initiatives . If you have a record of accomplishment in a fast-paced, collaborative and challenging environment, we welcome your application.
The pay range for this position, including all possible grades is:
$61,800.00 - $89,600.00
Salary Structure (https://hr.psu.edu/current-employee/compensation/comp-modernization) - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here (https://police.psu.edu/annual-security-reports) .
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Federal Contractors Labor Law Poster (https://affirmativeaction.psu.edu/files/2022/01/Federal-Contractors-Labor-Law-Poster.pdf)
PA State Labor Law Poster
Affirmative Action (https://policy.psu.edu/policies/hr11)
Penn State Policies
Copyright Information (https://www.psu.edu/copyright-information)
Hotlines
University Park, PA
CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/EfiwgKReZ4VAjprFZPKWUm0Bq_sU3KzTmERfpryq0esPKQ) . Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/Eeys15Xva4hFokHVtbP1eGIB5i1WFLc-J3k9KHgrFYZ7mg) Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants (https://hr.psu.edu/sites/hr/files/Application_Process_for_External_Applications_Non-Penn_State_Employees_.pdf) .
JOB DESCRIPTION AND POSITION REQUIREMENTS:
Penn State World Campus is seeking an individual to join our Media Team to create, maintain , and optimize search engine marketing campaigns (SEM) and assist with search engine optimization ( SEO ) strategies for the Penn State World Campus brand, program, and military team s. This position also provides SEM platform and SEO research, campaign analytics, industry best practices, and support for those media efforts on a national and geo-targeted level.
This position for SEM/SEO will:
S et up SEM campaign s on platforms such as Google Ads and Microsoft Advertising and assist with keyword research
Monitor, track, and regularly report on campaign metrics
Implement campaign targeting and structural changes to optimize SEM campaign performance as needed
Collaborate with internal partners to develop SEM tactics that meet the strategic needs of the unit and Penn State World Campus
Assist with leveraging website analytics and SEO tools to analyze and improve organic search engine ranking
Keep updated on SEM and SEO innovations, trends, and technologies, especially as they relate to higher education and adult learners
The ideal candidate will have:
knowledge of planning, executing, and optimizing SEM campaigns as well as a general understanding of digital and cost-per-click ( CPC ) marketing strategies and principles
strong analytical and decision-making skills
excellent communication and presentation skills
the ability to work collaboratively with multiple internal partners , marketing leadership, and other individuals in the broader unit
experience working directly in SEM campaign platforms (Google Ads, Microsoft Advertising) for campaign setup, audience and bid management, keyword research, and campaign optimization preferred
experience working with third-party SEO tools
Minimum requirement is a bachelor's degree or higher plus three (3) years of related experience, or an equivalent combination of education and experience.
Penn State World Campus strives to establish a culture that embraces individual identities, fosters a culture of inclusion, and promotes equity through curricula, values, standards, ideals, policies, and practices. The ideal candidate for this position will share our commitment to advancing these goals.
This position is a fully remote position with the potential to travel to University Park periodically, as necessary. Other desired work arrangements can be discussed with the supervisor.
The successful candidate will report directly to the Director of SEM/SEO Strategy , who manages the team of media strategists responsible for all our SEM campaigns and budgets and SEO initiatives . If you have a record of accomplishment in a fast-paced, collaborative and challenging environment, we welcome your application.
The pay range for this position, including all possible grades is:
$61,800.00 - $89,600.00
Salary Structure (https://hr.psu.edu/current-employee/compensation/comp-modernization) - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here (https://police.psu.edu/annual-security-reports) .
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Federal Contractors Labor Law Poster (https://affirmativeaction.psu.edu/files/2022/01/Federal-Contractors-Labor-Law-Poster.pdf)
PA State Labor Law Poster
Affirmative Action (https://policy.psu.edu/policies/hr11)
Penn State Policies
Copyright Information (https://www.psu.edu/copyright-information)
Hotlines
University Park, PA