Gianni Versace S.r.l.
Marketing & Events Specialist
Gianni Versace S.r.l., New York, New York, us, 10261
NY Metro AreaWho You Are:
You are energetic, collaborative, have strong communication and are results driven. You thrive in a rapidly changing environment, and you possess a deep understanding of retail/wholesale marketing.
What You'll Do:
General
Instrumental in providing support for the yearly marketing plan that identifies and outlines all activities to drive sales across channelsManage marketing calendars; Retail/Wholesale/Store Openings/Email Content/PromotionsResponsibility for the "traffic" of all collateral pieces to ensure all materials arrive on timeLiaison with accounting to track invoices, ensure they are in budget and paid in a timely mannerCoordinate retail & wholesale advertising plans, manage advertising budget, material requests and added valueInstrumental in developing events program to support retail and wholesale initiativesManage event calendar for retail and wholesale activitiesManagement of events budget to ensure it is respectedLiaison with accounting to track invoices, ensure they are in budget and paid in a timely mannerEnsure great working relationship with all depts & stakeholders including Milan HQAdvertising/Promotions/LRA
Ensure media plan is revised on a monthly basisManage LRA and advertising budget and show aptitude for ensuring flexibility as business needs changeWork with production teams & Milan HQ from all local publications to ensure materials are supplied on timeLiaise with Milan office to request artwork; track artwork from Milan to magazine's printerCoordination with local advertising for added value / marketing opportunitiesTrack efficiency of advertisingWork with Milan HQ to create robust monthly retail promotion calendar based on Global Omni-Channel calendarPartner with malls to maximize opportunities through their marketing channels, paid & organicExplore 3rd party partnerships to promote Versace productsEvent/Activation Management:
Identify groups for event partnerships to support retail and wholesale businessDevelop concept and execute grand opening events for new boutiquesIdentify and maintain relationship with event suppliers (catering, florist, modeling agencies hair / make up, production teams, av, receive estimates and negotiate rates)Execute in store selling events
Work with buyers and store managers to understand commercial needsWork with modeling agencies, catering company, tailors, florist, audio / visual to ensure each element is secured and in line with brandOrder / prepare gifts for guests if necessary
Work with charity and hostess to ensure / manage their role at eventWork with graphics designer, printer to create and ensure invitations are sent in timely mannerManage guest list and RSVPsLiaison with Milan office to communicate event concept, invitation copy, and event recapLiaison with the press office to organize samples for selling eventsWork with style office to propose looks and run of show for selling eventsDevelop metrics for events and track success (sales, new client acquisition, client conversion etc.)Develop a follow up plan to convert event clients to loyal clients in partnership with CRM teamDevelop concept and detailed timeline for each eventYou'll Need to Have:
Bachelor's degree required3-5+ years of work experience in marketing and events organizationAbility to develop marketing plans, programs and promotional briefsExperience of managing budgets and invoicingStrong track record in marketing automation, campaign management, demand generation, direct marketing and database marketingWe'd Love to See:
Experience within the retail sector preferredA passionate, energetic team-oriented individual with strong analytical, interpersonal, creative and leadership skillsProven entrepreneurial and creative skills to think beyond traditional marketing approachesStrong oral and written communication and presentation skillsVersace Perks:
Generous Paid Time Off & Holiday ScheduleSummer FridaysInternal mobility across Versace, Jimmy Choo and Michael KorsCross-brand DiscountExclusive Employee SalesFav 5 Cards (MK Discount for friends and family)401k MatchPaid Parental LeaveThrive Wellness ProgramCommuter BenefitsGym Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
You are energetic, collaborative, have strong communication and are results driven. You thrive in a rapidly changing environment, and you possess a deep understanding of retail/wholesale marketing.
What You'll Do:
General
Instrumental in providing support for the yearly marketing plan that identifies and outlines all activities to drive sales across channelsManage marketing calendars; Retail/Wholesale/Store Openings/Email Content/PromotionsResponsibility for the "traffic" of all collateral pieces to ensure all materials arrive on timeLiaison with accounting to track invoices, ensure they are in budget and paid in a timely mannerCoordinate retail & wholesale advertising plans, manage advertising budget, material requests and added valueInstrumental in developing events program to support retail and wholesale initiativesManage event calendar for retail and wholesale activitiesManagement of events budget to ensure it is respectedLiaison with accounting to track invoices, ensure they are in budget and paid in a timely mannerEnsure great working relationship with all depts & stakeholders including Milan HQAdvertising/Promotions/LRA
Ensure media plan is revised on a monthly basisManage LRA and advertising budget and show aptitude for ensuring flexibility as business needs changeWork with production teams & Milan HQ from all local publications to ensure materials are supplied on timeLiaise with Milan office to request artwork; track artwork from Milan to magazine's printerCoordination with local advertising for added value / marketing opportunitiesTrack efficiency of advertisingWork with Milan HQ to create robust monthly retail promotion calendar based on Global Omni-Channel calendarPartner with malls to maximize opportunities through their marketing channels, paid & organicExplore 3rd party partnerships to promote Versace productsEvent/Activation Management:
Identify groups for event partnerships to support retail and wholesale businessDevelop concept and execute grand opening events for new boutiquesIdentify and maintain relationship with event suppliers (catering, florist, modeling agencies hair / make up, production teams, av, receive estimates and negotiate rates)Execute in store selling events
Work with buyers and store managers to understand commercial needsWork with modeling agencies, catering company, tailors, florist, audio / visual to ensure each element is secured and in line with brandOrder / prepare gifts for guests if necessary
Work with charity and hostess to ensure / manage their role at eventWork with graphics designer, printer to create and ensure invitations are sent in timely mannerManage guest list and RSVPsLiaison with Milan office to communicate event concept, invitation copy, and event recapLiaison with the press office to organize samples for selling eventsWork with style office to propose looks and run of show for selling eventsDevelop metrics for events and track success (sales, new client acquisition, client conversion etc.)Develop a follow up plan to convert event clients to loyal clients in partnership with CRM teamDevelop concept and detailed timeline for each eventYou'll Need to Have:
Bachelor's degree required3-5+ years of work experience in marketing and events organizationAbility to develop marketing plans, programs and promotional briefsExperience of managing budgets and invoicingStrong track record in marketing automation, campaign management, demand generation, direct marketing and database marketingWe'd Love to See:
Experience within the retail sector preferredA passionate, energetic team-oriented individual with strong analytical, interpersonal, creative and leadership skillsProven entrepreneurial and creative skills to think beyond traditional marketing approachesStrong oral and written communication and presentation skillsVersace Perks:
Generous Paid Time Off & Holiday ScheduleSummer FridaysInternal mobility across Versace, Jimmy Choo and Michael KorsCross-brand DiscountExclusive Employee SalesFav 5 Cards (MK Discount for friends and family)401k MatchPaid Parental LeaveThrive Wellness ProgramCommuter BenefitsGym Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V