Marketing SEO Analyst - Marketplace

* Conduct in-depth technical SEO site and website architecture audits to improve website performance. * Track and monitor SEO keyword research, opportunities and build competitive analysis reports * Manage and audit XML sitemaps * Monitor backlink analysis reports and spearhead outreach opportunities * Manage SEO campaigns including writing meta content, creating SEO-friendly content, creating target keyword lists, improving site URL structure, improving link architecture, etc. * Build and manage complex performance dashboards to report on KPIs. Propose improvements/alternative approaches to stakeholders. * Work with various teams in the organization to leverage subject matter experts and resources to accomplish campaign and content goals * Leverage SEO best practices to develop traffic-driving content * Optimize copy and landing pages for search engine marketing * Develop and implement link building strategy * Bachelor’s degree or master’s degree in marketing, business administration, or relevant fields * Solid understanding of performance marketing, conversion, and online customer acquisition * Advance experience in SEO tools, such as Screaming Frog, Botify, DeepCrawl, SEMrush, Ahrefs, Google Search Console, Google Trends, STAT, Google Analytics, Alteryx, Tableau * 3+ years of experience in E-Commerce Digital analytics role using the Google Analytics, Google Cloud, Tableau platforms * Strong Excel and data visualization skills * Knowledge of ranking factors and search engine algorithms * Ability to write engaging copy in various delivery formats, with a clear understanding of the e-commerce market landscape * Solid understanding of website design & development * Ability to quickly adapt to change, with a strong sense of prioritization and urgency Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled