Phelps Health
Content Marketing Coordinator
Phelps Health, Rolla, Missouri, United States, 65401
Job highlightsQualificationsYou love to write and are a natural storytellerYou understand how to take a complex information and boil it down to a narrative that captures attention and builds credibility in the marketYou're an outstanding communicatorYour voice is clear and persuasive regardless of the audience, channel or formatWhat you bring
1-3 years of content marketing, news writing or copywriting experienceAbility to organize large amounts of content and maintain organization of contentExcellent grammar, punctuation, spelling and proofreading skillsExcellent multi-tasking skills, ability to manage multiple projects in a fast-paced environment, meet deadlinesMust work well in a team environment, have excellent communication skills with the ability to work well with many different teams and personalitiesBachelor's degree in journalism, communications marketing or another related fieldOptional: Experience managing enterprise website CMS, ideally experience with Drupal.Responsibilities
You'll work closely with key partners across the hospital system and in marketing, and will play a crucial role in driving brand voice, brand awareness, affinity and conversion through the strategic use of contentPlan, write and proof high-quality written content that aligns with the brandWrite press releases, magazine articles, website content, ads, emails, social media, video scripts and other marketing materialsIdentify and execute ways to repurpose existing content for different audiences and channelsCollaborate with marketing colleagues to establish campaign and story objectives that funnel into content planningEnsure all content aligns with our brand guidelines and maintain a consistent and recognizable brand voice in all written materialsCollaborate with graphic designers, videographer and other team members to enhance content with visual elementsEnsure all materials are consistent with brand and style standardsConduct research and interviews for writing assignments cross functionally in the hospital systemSupport marketing team on projects and events such as community meetings, parades and physician eventsGeneral SummaryThe content marketing coordinator will support Phelps Health's marketing team by researching, writing and editing content for both traditional and digital mediums as well as supporting other marketing functions as assigned.Essential Duties and Responsibilities
Manage projects as assigned and assists with the development and implementation of internal and external communication and collateral related to product lines and/or services.Provides support for special projects such as quarterly magazines, website updates, service line content and more.Participates in formulating and communicating hospital messages to staff, media and community through a variety of channels (social media, newspaper ads, flyers, signs, brochures, rack cards, booklets, forms, etc.)Works closely with the technical writer and communications specialist to ensure overall strategic vision and brand image is maintained.Proactively provides recommendations and identifies/presents new opportunities to promote Phelps Health.Supports the Phelps Health Marketing Department on various projects and events, including community meetings, parades and physician events.Performs all other duties as assigned by the Director of Marketing and Communications.Job Qualifications
EducationBachelor's degree in journalism, communications, marketing, or other related fieldOne to two years of writing experience, including writing copy, copyediting and content optimizationHealthcare experience in marketing, public relations, communication and digital marketing preferred to understand and direct efforts
Work ExperienceCreative self-starter with demonstrated ability to manage multiple projects simultaneously and be adaptable to changing timelines and prioritiesExceptional written and verbal communications skillsOutstanding organizational and time management skillsA strong portfolio that demonstrates knowledge in writing and organizing content for the web
Certification/LicenseMental/Physical Requirements
Independent body mobility to access a standard office environment with shelves and drawers of varying heights; vision sufficient to read a computer screen, 12 point and finer printed text and hand written documents, manual dexterity to operate a computer keyboard on a daily basis; stamina to sit for up to one hour at a time; transport, lift or carry materials (sometimes voluminous and weighing up to 15 pounds) ; and speak and hear sufficiently to communicate clearly in person and over the telephone. Mental stamina for problem solving and dealing with stressful situations; prioritizing multiple tasks, interpret and apply oral/written instructions. Some travel required.Working Conditions
Standard office environment but will also work throughout the hospital and with many community partners and vendors.
1-3 years of content marketing, news writing or copywriting experienceAbility to organize large amounts of content and maintain organization of contentExcellent grammar, punctuation, spelling and proofreading skillsExcellent multi-tasking skills, ability to manage multiple projects in a fast-paced environment, meet deadlinesMust work well in a team environment, have excellent communication skills with the ability to work well with many different teams and personalitiesBachelor's degree in journalism, communications marketing or another related fieldOptional: Experience managing enterprise website CMS, ideally experience with Drupal.Responsibilities
You'll work closely with key partners across the hospital system and in marketing, and will play a crucial role in driving brand voice, brand awareness, affinity and conversion through the strategic use of contentPlan, write and proof high-quality written content that aligns with the brandWrite press releases, magazine articles, website content, ads, emails, social media, video scripts and other marketing materialsIdentify and execute ways to repurpose existing content for different audiences and channelsCollaborate with marketing colleagues to establish campaign and story objectives that funnel into content planningEnsure all content aligns with our brand guidelines and maintain a consistent and recognizable brand voice in all written materialsCollaborate with graphic designers, videographer and other team members to enhance content with visual elementsEnsure all materials are consistent with brand and style standardsConduct research and interviews for writing assignments cross functionally in the hospital systemSupport marketing team on projects and events such as community meetings, parades and physician eventsGeneral SummaryThe content marketing coordinator will support Phelps Health's marketing team by researching, writing and editing content for both traditional and digital mediums as well as supporting other marketing functions as assigned.Essential Duties and Responsibilities
Manage projects as assigned and assists with the development and implementation of internal and external communication and collateral related to product lines and/or services.Provides support for special projects such as quarterly magazines, website updates, service line content and more.Participates in formulating and communicating hospital messages to staff, media and community through a variety of channels (social media, newspaper ads, flyers, signs, brochures, rack cards, booklets, forms, etc.)Works closely with the technical writer and communications specialist to ensure overall strategic vision and brand image is maintained.Proactively provides recommendations and identifies/presents new opportunities to promote Phelps Health.Supports the Phelps Health Marketing Department on various projects and events, including community meetings, parades and physician events.Performs all other duties as assigned by the Director of Marketing and Communications.Job Qualifications
EducationBachelor's degree in journalism, communications, marketing, or other related fieldOne to two years of writing experience, including writing copy, copyediting and content optimizationHealthcare experience in marketing, public relations, communication and digital marketing preferred to understand and direct efforts
Work ExperienceCreative self-starter with demonstrated ability to manage multiple projects simultaneously and be adaptable to changing timelines and prioritiesExceptional written and verbal communications skillsOutstanding organizational and time management skillsA strong portfolio that demonstrates knowledge in writing and organizing content for the web
Certification/LicenseMental/Physical Requirements
Independent body mobility to access a standard office environment with shelves and drawers of varying heights; vision sufficient to read a computer screen, 12 point and finer printed text and hand written documents, manual dexterity to operate a computer keyboard on a daily basis; stamina to sit for up to one hour at a time; transport, lift or carry materials (sometimes voluminous and weighing up to 15 pounds) ; and speak and hear sufficiently to communicate clearly in person and over the telephone. Mental stamina for problem solving and dealing with stressful situations; prioritizing multiple tasks, interpret and apply oral/written instructions. Some travel required.Working Conditions
Standard office environment but will also work throughout the hospital and with many community partners and vendors.