Shaw Industries
SEO Strategist
Shaw Industries, Dalton, Georgia, us, 30722
Job Title
SEO Strategist
Position Overview
The SEO Strategist position is responsible for enabling effective Search Engine Optimization programs and strategies across all residential digital assets, including websites, images, video, downloadable content , and campaigns. The SEO Strategist will work with Digital Strategy , Brand , Content, and IT teams to execute and enhance the existing SEO program model that includes technical, on-page, and off-page SEO practices and disciplines. Additionally, th is individual will be responsible for both short-term and long-term strategic plans to improve organic performance across all residential websit es.
Nature and Scope of Responsibilities:
Driving SEO success by identifying proactive initiatives, analyzing and reporting on the success of past initiatives, and creating a long-term SEO roadmap.
Provide strategic consultation and insights regarding technical/site health audits, keyword research, re-optimization plans, backlinking, listings/citations, and content development.
Collaborate frequently with IT to improve site and page performance specific to Core Web Vital factors impacting total health. Exercise pre and post site update audit review approaches.
Develop plans for existing and new content creation to support the larger content strategy based on rebranding and site redesign plans .
Plan for success ful implement ation of keyword -rich content d eploy ed across all non-paid channels to maximize visibility, search and referral traffic.
Continuously own and update best practices as well as research the latest evolving technologies impacting SEO, such as generative AI.
Manage the SEO tools stack and continue to improve operational and reporting efficiencies through iterative, integrated solutions.
Present monthly organic performance reports to key stakeholders and le adership with a focus on driving/achieving bus iness KPIs and objectives .
Requirements
Bachelor's degree in Marketing, Communications, Business Administration, or related field.
5-8 years of experience managing SEO programs comprising technical, on-page, and off-page practices within an e-commerce environment.
Deep familiarity with SEO tools Semrush , Screaming Frog, Spyfu , or the equivalent.
Hands-on experience with Google Products (Google Search Console, GA4, Google Merchant Center)
Product page SEO experience required
Experience working with Technical/ IT teams to troubleshoot , test , and resolve technical SEO issues demonstrated by improved site health and search position.
Consultative, analytical background through either agency or client contracts or experiences.
Solid understanding of how to leverage and optimize search intent and practices at different steps in the consumer/buyer’s journey
Competencies
Influence Others
Demonstrate Good Judgement
Facilitate Change
Drive Results
Build Trusting Relationships
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.
Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com .
If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com
SEO Strategist
Position Overview
The SEO Strategist position is responsible for enabling effective Search Engine Optimization programs and strategies across all residential digital assets, including websites, images, video, downloadable content , and campaigns. The SEO Strategist will work with Digital Strategy , Brand , Content, and IT teams to execute and enhance the existing SEO program model that includes technical, on-page, and off-page SEO practices and disciplines. Additionally, th is individual will be responsible for both short-term and long-term strategic plans to improve organic performance across all residential websit es.
Nature and Scope of Responsibilities:
Driving SEO success by identifying proactive initiatives, analyzing and reporting on the success of past initiatives, and creating a long-term SEO roadmap.
Provide strategic consultation and insights regarding technical/site health audits, keyword research, re-optimization plans, backlinking, listings/citations, and content development.
Collaborate frequently with IT to improve site and page performance specific to Core Web Vital factors impacting total health. Exercise pre and post site update audit review approaches.
Develop plans for existing and new content creation to support the larger content strategy based on rebranding and site redesign plans .
Plan for success ful implement ation of keyword -rich content d eploy ed across all non-paid channels to maximize visibility, search and referral traffic.
Continuously own and update best practices as well as research the latest evolving technologies impacting SEO, such as generative AI.
Manage the SEO tools stack and continue to improve operational and reporting efficiencies through iterative, integrated solutions.
Present monthly organic performance reports to key stakeholders and le adership with a focus on driving/achieving bus iness KPIs and objectives .
Requirements
Bachelor's degree in Marketing, Communications, Business Administration, or related field.
5-8 years of experience managing SEO programs comprising technical, on-page, and off-page practices within an e-commerce environment.
Deep familiarity with SEO tools Semrush , Screaming Frog, Spyfu , or the equivalent.
Hands-on experience with Google Products (Google Search Console, GA4, Google Merchant Center)
Product page SEO experience required
Experience working with Technical/ IT teams to troubleshoot , test , and resolve technical SEO issues demonstrated by improved site health and search position.
Consultative, analytical background through either agency or client contracts or experiences.
Solid understanding of how to leverage and optimize search intent and practices at different steps in the consumer/buyer’s journey
Competencies
Influence Others
Demonstrate Good Judgement
Facilitate Change
Drive Results
Build Trusting Relationships
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.
Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com .
If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com