Bobby Rahal Automotive Group
Marketing Data Analyst
Bobby Rahal Automotive Group, Wexford, Pennsylvania, United States, 15090
As the Marketing Data Analyst, you will work directly with the Marketing Director to develop and execute marketing strategies for our premium world-class brands:
BMW ,
Mercedes-Benz ,
Jaguar ,
Land Rover , and
Volvo . With the support of our Corporate Graphic Designer, Sales Managers, and Internet Coordinators at each dealership, and various vendors, you will see each project through to completion.
As a member of the Corporate Marketing Department, you will have the opportunity to work with management at all of our dealerships to help plan and execute various campaigns and initiatives.
We Offer:
Full suite of health insurance benefitsPaid Time OffPaid Holidays401(k) with company matchCompetitive compensation commensurate with experienceOngoing training and development opportunitiesTeam Member discountsResponsibilities
Utilize our CRM system to generate targeted client lists for use in various marketing campaign mediumsServe as the automotive group's CRM Expert and recommend best practices to management teamOversee CRM training for new hiresWrite and post public responses to online reviews, and assist with managing dealership social media accountsIntegrate data from our multiple sources (including website analytics, social media analytics, third-party partners, and CRM) into one cohesive dashboard that facilitates efficient data analysis and reportingBuild and maintain a comprehensive tracking infrastructure to monitor and evaluate the effectiveness of marketing campaigns and third-party partners, ensuring data integrity and operational efficiency.Recommend target audiences for campaigns and utilize analytics to make strategy recommendationsAssist the Corporate Graphic Designer with updating and maintaining dealership websitesCreate weekly/monthly reporting for dealership management in a timely, accurate, and digestible mannerWrite copy for marketing emails, letters, and social mediaTroubleshoot website issues with third-party partnersDesired Qualifications
Excellent organizational, written, and verbal communication skills with high attention to detailStrong creative, analytical, and problem-solving skillsProficient in Microsoft Excel, Google Sheets, Google Analytics, Looker Studio and PowerPointAbility to prioritize and handle multiple tasks in an organized and efficient mannerAbility to work independently as well as part of a collaborative teamThis position is not remote and requires being in office 5 days a weekDegree related to marketing or related field - or equivalent experienceStrong copywriting skillsDesire to grow our department and organizationAutomotive experience preferred but not required
At Bobby Rahal Automotive Group, we offer career advancement opportunities, excellent pay programs, benefits, vacation, 401K, team member discounts, and ongoing training. Join us in delivering exceptional customer experiences and advancing your career. Apply today!
Bobby Rahal
Automotive Group is an equal opportunity employer and a drug-free workplace.
BMW ,
Mercedes-Benz ,
Jaguar ,
Land Rover , and
Volvo . With the support of our Corporate Graphic Designer, Sales Managers, and Internet Coordinators at each dealership, and various vendors, you will see each project through to completion.
As a member of the Corporate Marketing Department, you will have the opportunity to work with management at all of our dealerships to help plan and execute various campaigns and initiatives.
We Offer:
Full suite of health insurance benefitsPaid Time OffPaid Holidays401(k) with company matchCompetitive compensation commensurate with experienceOngoing training and development opportunitiesTeam Member discountsResponsibilities
Utilize our CRM system to generate targeted client lists for use in various marketing campaign mediumsServe as the automotive group's CRM Expert and recommend best practices to management teamOversee CRM training for new hiresWrite and post public responses to online reviews, and assist with managing dealership social media accountsIntegrate data from our multiple sources (including website analytics, social media analytics, third-party partners, and CRM) into one cohesive dashboard that facilitates efficient data analysis and reportingBuild and maintain a comprehensive tracking infrastructure to monitor and evaluate the effectiveness of marketing campaigns and third-party partners, ensuring data integrity and operational efficiency.Recommend target audiences for campaigns and utilize analytics to make strategy recommendationsAssist the Corporate Graphic Designer with updating and maintaining dealership websitesCreate weekly/monthly reporting for dealership management in a timely, accurate, and digestible mannerWrite copy for marketing emails, letters, and social mediaTroubleshoot website issues with third-party partnersDesired Qualifications
Excellent organizational, written, and verbal communication skills with high attention to detailStrong creative, analytical, and problem-solving skillsProficient in Microsoft Excel, Google Sheets, Google Analytics, Looker Studio and PowerPointAbility to prioritize and handle multiple tasks in an organized and efficient mannerAbility to work independently as well as part of a collaborative teamThis position is not remote and requires being in office 5 days a weekDegree related to marketing or related field - or equivalent experienceStrong copywriting skillsDesire to grow our department and organizationAutomotive experience preferred but not required
At Bobby Rahal Automotive Group, we offer career advancement opportunities, excellent pay programs, benefits, vacation, 401K, team member discounts, and ongoing training. Join us in delivering exceptional customer experiences and advancing your career. Apply today!
Bobby Rahal
Automotive Group is an equal opportunity employer and a drug-free workplace.