Pepper Construction
Director of Marketing
Pepper Construction, Indianapolis, Indiana, us, 46262
Director of Marketing
Indianapolis, IN, USAReq #327
Monday, April 29, 2024
With offices in Illinois, Wisconsin, Indiana, and Ohio, Pepper Construction is a national general contracting and construction management firm that primarily serves the private sector. Pepper Construction provides clients the experience and resources of a national company, combined with the hands-on approach of a local company.POSITION SUMMARY:The Director of Marketing is responsible for all marketing activities, staff and resources used to develop marketing strategies and initiatives that position Pepper in the market, increase sales and gain market share. The role requires a high level of collaboration with the President, operational leaders, business development and PR/Communication professionals, as well as marketing staff in other locations.MAJOR RESPONSIBILITIES:Work with Marketing Team and proposed project team to develop and direct differentiator-based strategy, outlines, proposals, qualifications packages and presentation materials for all pursuitsLead preparations for interviews and presentations, applying the knowledge of the particular client, optimal communication and project interviewing skills. Coach and direct the interview team at rehearsals as appropriateWrite marketing content and capture the essence of Pepper while working closely with operations team to gather key messagesEdit and revise work developed by others prior to publicationManage the Marketing Team and create an enthusiastic, responsive, client-first, service-oriented cultureOversee the Marketing Department with a focus on continuously improving products and processesConduct formal performance reviews as well as on-going performance coaching for the Marketing TeamSeek opportunities to leverage content developed for pursuits for broader purposes (i.e., contribute content to company website through PR/Communications)Manage photography processPartner with PR/Communications to execute corporate brand transition planLeverage and extend the Pepper brand with each developed deliverableDevelop marketing plan, strategies and materials for client communication for vertical markets that align with corporate strategy, in collaboration with Communications and Business Development. Manage to established targets and metricsPartner with Business Development and Communications to communicate strategies that will allow Pepper to convey the company message and ultimately create new client relationships
BUSINESS DEVELOPMENT SUPPORTIn managing the Marketing Team and utilizing other firm resources, the Marketing Director will support and partner with Business Development efforts in many ways, including but not limited to the following:Support Business Development (BD) by leveraging firm's expertise, knowledge, contacts and industry knowledge to identify, propose and secure new work for the practiceConducts research to support and prepare for upcoming opportunitiesSupport BD with developed collateral as they seek to build relationships with key clients on an on-going basis and follow their progress to prepare strategy in advance of the issuance of an RFQ or RFPPut together a clear pursuit strategy that illustrates Pepper's value to potential clientsAct as a resource to operational teams in our efforts to maintain existing and secure new client relationshipsAttend pre-proposal meetings, professional meetings or other project-specific and marketing-related events, client organizations and civic events where participation warrants a sufficient return for the investment of time and moneyCollect, catalog and submit current project data and metricsCollect, catalog and submit marketing intelligence, value propositions, proposals, benchmarking data and metrics
PR / COMMUNICATIONS SUPPORTIn managing the Marketing Team and utilizing other firm resources, the Marketing Director will support and partner with PR / Communications activities in many ways, including but not limited to the following:Develop collateral to position Pepper in the market (i.e. special events, functions, conferences, exhibits, speaking engagements, publication, etc.)Collaborate on awards submittals and industry surveysWork closely with PR/Communications on other events and tasks such as the mid-year and yearend meetings and website updatesContribute content to the website and social media outlets
FINANCIALS / METRICSWork closely with President, to develop the annual business plan that will address revenue targets and marketing budgets. Measure and analyze performance of the marketing plan vs. budget on an ongoing basisPrepare monthly and quarterly forecasts and reports for BD and MarketingResponsible for completing GO/NO-GO filtersPrepare and track marketing performance metrics including hit rates and pursuit costsWork with operational areas to track performance metrics and marketing budget performanceWith President and operational leaders, ensure CMiC information is currentTrack pipeline trends through established reports and contribute to the development of new reports.
POSITION REQUIREMENTSBachelor's degree and/or certification in marketing or related fieldMinimum of 10 years' experience in marketing, preferably in the Architecture/Engineering/Construction industryActive participation in industry organization(s)Ability to manage marketing pursuits by maintaining direction and focus through proactive planning, organized approaches to work and effectively meeting deadlinesAbility to create and maintain a collaborative team environment; to build relationships and effectively work with all levels of employeesSets exemplary leadership example by working respectfully, proactively and positively with all colleagues in a team settingExperience in pursuing complex projects and assembling teamsCommitment to details and sound sense of design principlesExcellent project interviewing strategy skillsPossesses strong skills to present complex situations in a clear and simple wayAbility to work within a multi-location organizationFamiliar with marketing concepts and practicesProfessional demeanor that enables individual to interact with the highest levels, both inside and outside the firmExcellent leadership/managerial and mentoring/teaching skillsAbility to work efficiently and within an organized mannerAbility to maintain and effectively use marketing metricsAbility to contribute to and monitor annual business planThorough understanding of A/E/C industry terminology and proceduresProficient with Adobe Creative Suite (InDesign, Photoshop and Illustrator) and Microsoft applications
Pepper Construction is an Equal Employment Opportunity employer.
Please note: Pepper does not sponsor work visas.Other detailsJob FamilyMarketing
Pay TypeSalary
Indianapolis, IN, USA
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Indianapolis, IN, USAReq #327
Monday, April 29, 2024
With offices in Illinois, Wisconsin, Indiana, and Ohio, Pepper Construction is a national general contracting and construction management firm that primarily serves the private sector. Pepper Construction provides clients the experience and resources of a national company, combined with the hands-on approach of a local company.POSITION SUMMARY:The Director of Marketing is responsible for all marketing activities, staff and resources used to develop marketing strategies and initiatives that position Pepper in the market, increase sales and gain market share. The role requires a high level of collaboration with the President, operational leaders, business development and PR/Communication professionals, as well as marketing staff in other locations.MAJOR RESPONSIBILITIES:Work with Marketing Team and proposed project team to develop and direct differentiator-based strategy, outlines, proposals, qualifications packages and presentation materials for all pursuitsLead preparations for interviews and presentations, applying the knowledge of the particular client, optimal communication and project interviewing skills. Coach and direct the interview team at rehearsals as appropriateWrite marketing content and capture the essence of Pepper while working closely with operations team to gather key messagesEdit and revise work developed by others prior to publicationManage the Marketing Team and create an enthusiastic, responsive, client-first, service-oriented cultureOversee the Marketing Department with a focus on continuously improving products and processesConduct formal performance reviews as well as on-going performance coaching for the Marketing TeamSeek opportunities to leverage content developed for pursuits for broader purposes (i.e., contribute content to company website through PR/Communications)Manage photography processPartner with PR/Communications to execute corporate brand transition planLeverage and extend the Pepper brand with each developed deliverableDevelop marketing plan, strategies and materials for client communication for vertical markets that align with corporate strategy, in collaboration with Communications and Business Development. Manage to established targets and metricsPartner with Business Development and Communications to communicate strategies that will allow Pepper to convey the company message and ultimately create new client relationships
BUSINESS DEVELOPMENT SUPPORTIn managing the Marketing Team and utilizing other firm resources, the Marketing Director will support and partner with Business Development efforts in many ways, including but not limited to the following:Support Business Development (BD) by leveraging firm's expertise, knowledge, contacts and industry knowledge to identify, propose and secure new work for the practiceConducts research to support and prepare for upcoming opportunitiesSupport BD with developed collateral as they seek to build relationships with key clients on an on-going basis and follow their progress to prepare strategy in advance of the issuance of an RFQ or RFPPut together a clear pursuit strategy that illustrates Pepper's value to potential clientsAct as a resource to operational teams in our efforts to maintain existing and secure new client relationshipsAttend pre-proposal meetings, professional meetings or other project-specific and marketing-related events, client organizations and civic events where participation warrants a sufficient return for the investment of time and moneyCollect, catalog and submit current project data and metricsCollect, catalog and submit marketing intelligence, value propositions, proposals, benchmarking data and metrics
PR / COMMUNICATIONS SUPPORTIn managing the Marketing Team and utilizing other firm resources, the Marketing Director will support and partner with PR / Communications activities in many ways, including but not limited to the following:Develop collateral to position Pepper in the market (i.e. special events, functions, conferences, exhibits, speaking engagements, publication, etc.)Collaborate on awards submittals and industry surveysWork closely with PR/Communications on other events and tasks such as the mid-year and yearend meetings and website updatesContribute content to the website and social media outlets
FINANCIALS / METRICSWork closely with President, to develop the annual business plan that will address revenue targets and marketing budgets. Measure and analyze performance of the marketing plan vs. budget on an ongoing basisPrepare monthly and quarterly forecasts and reports for BD and MarketingResponsible for completing GO/NO-GO filtersPrepare and track marketing performance metrics including hit rates and pursuit costsWork with operational areas to track performance metrics and marketing budget performanceWith President and operational leaders, ensure CMiC information is currentTrack pipeline trends through established reports and contribute to the development of new reports.
POSITION REQUIREMENTSBachelor's degree and/or certification in marketing or related fieldMinimum of 10 years' experience in marketing, preferably in the Architecture/Engineering/Construction industryActive participation in industry organization(s)Ability to manage marketing pursuits by maintaining direction and focus through proactive planning, organized approaches to work and effectively meeting deadlinesAbility to create and maintain a collaborative team environment; to build relationships and effectively work with all levels of employeesSets exemplary leadership example by working respectfully, proactively and positively with all colleagues in a team settingExperience in pursuing complex projects and assembling teamsCommitment to details and sound sense of design principlesExcellent project interviewing strategy skillsPossesses strong skills to present complex situations in a clear and simple wayAbility to work within a multi-location organizationFamiliar with marketing concepts and practicesProfessional demeanor that enables individual to interact with the highest levels, both inside and outside the firmExcellent leadership/managerial and mentoring/teaching skillsAbility to work efficiently and within an organized mannerAbility to maintain and effectively use marketing metricsAbility to contribute to and monitor annual business planThorough understanding of A/E/C industry terminology and proceduresProficient with Adobe Creative Suite (InDesign, Photoshop and Illustrator) and Microsoft applications
Pepper Construction is an Equal Employment Opportunity employer.
Please note: Pepper does not sponsor work visas.Other detailsJob FamilyMarketing
Pay TypeSalary
Indianapolis, IN, USA
Share this job: