Wrench Group
Senior SEO Specialist
Wrench Group, Sarasota, Florida, United States, 34243
Overview:
Wrench Group
is a national leader in home repair, replacement, and maintenance services specializing in heating, ventilation and air conditioning, plumbing, water, and electrical services. Our partner locations have developed strong reputations with brands that date back to the 1940s. At Wrench Group, we are a group of like-minded individuals focused on achieving the highest customer satisfaction possible through our strong network of technicians, sales, customer service, and support staff. Our business model looks to partner with organizations that already have a proven track record and then work to help them accelerate growth and deliver customer thrill at every touchpoint.We are seeking a
remote
Senior SEO Specialist with a a strong background in SEO strategy, execution, and reporting to join our team. The ideal candidate will possess expertise in developing and implementing effective SEO campaigns, as well as proficiency in campaign tracking strategies including call tracking, pixel setup, and both paid and organic implementation. This individual will be responsible for implementing SEO strategies and ensuring that our ecosystem of individual websites achieves optimal search engine rankings while having a robust understanding of digital marketing performance strategies and tactics with experience in the implementation and activation of digital marketing activities.What's In It For Me?Competitive Compensation ($90,000 - $100,000 based on experience)Bonus Eligible position at 10% of Base Salary, AnnuallyHealth, Vision and Dental plans for you and your family to choose from401K Retirement Plan with company match up to 30%Life Insurance, Short-Term and Long-Term DisabilitySpecial Program Options: FSA, EPA, Legal Services and Identity TheftContinuous Training for your Professional DevelopmentWorking in a dynamic, collaborative, and fun environmentCoached and supported career growth
Responsibilities:What Will I Do?Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings.Conduct keyword research, competitive analysis, and on-page optimization to optimize website content for search engines.Manage the implementation of SEO elements such as site structure, URL optimization, and schema markup.Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and third-party SEO platforms.Generate regular reports on performance metrics, including traffic, rankings, and conversion rates, and provide actionable insights for optimization.Collaborate with content creators, web developers, and other stakeholders to ensure SEO best practices are integrated into all digital marketing efforts.Implement and manage campaign tracking strategies, including call tracking, pixel setup, and conversion tracking for paid and organic channels.Support website migration and implementation efforts to ensure website migration success and improvement on new platforms.Manage and optimize website content for maximum visibility and ranking in the major search engines. This includes HTML, CSS, and JavaScript adjustments, as well as overseeing the website structure and page layout.Conduct ongoing keyword research in alignment with company objectives to optimize existing.
Qualifications:Do I Have What it Takes?Bachelor's degree in Marketing, Communications, Business, or a related field.Proven experience 5+ yearss in SEO strategy development, execution, and reporting.Strong understanding of search engine algorithms and ranking factors.Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, or similar platforms.Experience with website analytics tools, including Google Analytics and Google Search Console.Knowledge of campaign tracking strategies, including call tracking, pixel setup, and conversion tracking.Familiarity with paid advertising platforms such as Google Ads and Facebook Ads.Excellent analytical skills and the ability to interpret data to drive actionable insights.Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Detail-oriented mindset with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Wrench Group
is a national leader in home repair, replacement, and maintenance services specializing in heating, ventilation and air conditioning, plumbing, water, and electrical services. Our partner locations have developed strong reputations with brands that date back to the 1940s. At Wrench Group, we are a group of like-minded individuals focused on achieving the highest customer satisfaction possible through our strong network of technicians, sales, customer service, and support staff. Our business model looks to partner with organizations that already have a proven track record and then work to help them accelerate growth and deliver customer thrill at every touchpoint.We are seeking a
remote
Senior SEO Specialist with a a strong background in SEO strategy, execution, and reporting to join our team. The ideal candidate will possess expertise in developing and implementing effective SEO campaigns, as well as proficiency in campaign tracking strategies including call tracking, pixel setup, and both paid and organic implementation. This individual will be responsible for implementing SEO strategies and ensuring that our ecosystem of individual websites achieves optimal search engine rankings while having a robust understanding of digital marketing performance strategies and tactics with experience in the implementation and activation of digital marketing activities.What's In It For Me?Competitive Compensation ($90,000 - $100,000 based on experience)Bonus Eligible position at 10% of Base Salary, AnnuallyHealth, Vision and Dental plans for you and your family to choose from401K Retirement Plan with company match up to 30%Life Insurance, Short-Term and Long-Term DisabilitySpecial Program Options: FSA, EPA, Legal Services and Identity TheftContinuous Training for your Professional DevelopmentWorking in a dynamic, collaborative, and fun environmentCoached and supported career growth
Responsibilities:What Will I Do?Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings.Conduct keyword research, competitive analysis, and on-page optimization to optimize website content for search engines.Manage the implementation of SEO elements such as site structure, URL optimization, and schema markup.Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and third-party SEO platforms.Generate regular reports on performance metrics, including traffic, rankings, and conversion rates, and provide actionable insights for optimization.Collaborate with content creators, web developers, and other stakeholders to ensure SEO best practices are integrated into all digital marketing efforts.Implement and manage campaign tracking strategies, including call tracking, pixel setup, and conversion tracking for paid and organic channels.Support website migration and implementation efforts to ensure website migration success and improvement on new platforms.Manage and optimize website content for maximum visibility and ranking in the major search engines. This includes HTML, CSS, and JavaScript adjustments, as well as overseeing the website structure and page layout.Conduct ongoing keyword research in alignment with company objectives to optimize existing.
Qualifications:Do I Have What it Takes?Bachelor's degree in Marketing, Communications, Business, or a related field.Proven experience 5+ yearss in SEO strategy development, execution, and reporting.Strong understanding of search engine algorithms and ranking factors.Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, or similar platforms.Experience with website analytics tools, including Google Analytics and Google Search Console.Knowledge of campaign tracking strategies, including call tracking, pixel setup, and conversion tracking.Familiarity with paid advertising platforms such as Google Ads and Facebook Ads.Excellent analytical skills and the ability to interpret data to drive actionable insights.Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Detail-oriented mindset with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.