GE Appliances
Senior Brand & Customer Marketing Specialist, Air & Water
GE Appliances, Louisville, Kentucky, us, 40201
At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
The Senior Brand & Customer Marketing Specialist, Air & Water will lead efforts to develop key distributor and dealer customers in the HVAC and Plumbing channel, plus own key marketing projects to develop the GE brand. The role's primary focus will be on customer development responsibilities including partnering with sales, brand and product teams to lead the dealer program education and training, fuel dealer conversion, maximize co-op utilization, and optimize fund usage to deliver a strong ROI.This role will work with its regional counterpart to split unique responsibilities to further develop the GE, Haier, or Air & Water brands by leading projects such as activation of tradeshows, website strategy, seasonal programs, digital marketing campaigns, new product launches, and more. The ideal candidate has experience leading and influencing across internal and external organizational structures, a passion for customer service and growing the business, and a proven track record of getting things done.PositionSenior Brand & Customer Marketing Specialist, Air & WaterLocationUSA, Louisville, KY
How You'll Create Possibilities
Field Marketing:
Partner with our customers to create winning strategies, executions, and local marketing that grows our business and share with our distributors and dealers. This is inclusive of education and training of the dealer program, reporting that provides insight to spend and ROI, development of consumer marketing campaigns that drive leads, events and activations that drive dealer conversion, In-store (showroom) marketing, etc.
Internal Relationship Builder:
Closely partner with sales team and drive customer advocacy within GE Appliances by partnering, influencing and motivating internal teams to build and execute channel marketing programs.
External Relationship Builder:
Closely partner with sales team to nurture trusted relationships with all levels of our key customers to grow penetration and share in the market.
Digital Marketing : Liaison with the Digital Marketing team, our agency, Product, and Brand teams to optimize our online experience for customers and consumers. This is inclusive of content that demonstrates our industry thought leadership, lead generation, improving the user experience and more.
Trade Show Activation:
Lead execution of trade shows, conferences, and training activities as required and coordinate across multiple microenterprises to deliver a cohesive strategy.
Data, Analytics, KPIs:
Identify and utilize metrics to gauge success; Lead reporting and regular reviews to understand opportunities/challenges.
Budget Management:
Manage budget for region and key projects.
What You'll Bring to Our Team
Qualifications/Requirements
Bachelor's degree from an accredited university or college
Minimum 5 years of experience in one or more of the following areas: Marketing, Sales, Commercial or other relevant area
Experience supporting customer teams or managing multiple stakeholders
Demonstrated ability to manage strategic or tactical marketing plans
Articulate and effective communicator
Excellent interpersonal skills and strong presentation skills
Team player; committed to helping create an inclusive team environment
Energetic, positive, self-starter
Demonstrated excellence in time management, planning and detail oriented
Must be willing and able to travel 25-50%
Preferred Characteristics:
Experience in HVAC or Plumbing channels
#LI-DL1
Our Culture
At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
The Senior Brand & Customer Marketing Specialist, Air & Water will lead efforts to develop key distributor and dealer customers in the HVAC and Plumbing channel, plus own key marketing projects to develop the GE brand. The role's primary focus will be on customer development responsibilities including partnering with sales, brand and product teams to lead the dealer program education and training, fuel dealer conversion, maximize co-op utilization, and optimize fund usage to deliver a strong ROI.This role will work with its regional counterpart to split unique responsibilities to further develop the GE, Haier, or Air & Water brands by leading projects such as activation of tradeshows, website strategy, seasonal programs, digital marketing campaigns, new product launches, and more. The ideal candidate has experience leading and influencing across internal and external organizational structures, a passion for customer service and growing the business, and a proven track record of getting things done.PositionSenior Brand & Customer Marketing Specialist, Air & WaterLocationUSA, Louisville, KY
How You'll Create Possibilities
Field Marketing:
Partner with our customers to create winning strategies, executions, and local marketing that grows our business and share with our distributors and dealers. This is inclusive of education and training of the dealer program, reporting that provides insight to spend and ROI, development of consumer marketing campaigns that drive leads, events and activations that drive dealer conversion, In-store (showroom) marketing, etc.
Internal Relationship Builder:
Closely partner with sales team and drive customer advocacy within GE Appliances by partnering, influencing and motivating internal teams to build and execute channel marketing programs.
External Relationship Builder:
Closely partner with sales team to nurture trusted relationships with all levels of our key customers to grow penetration and share in the market.
Digital Marketing : Liaison with the Digital Marketing team, our agency, Product, and Brand teams to optimize our online experience for customers and consumers. This is inclusive of content that demonstrates our industry thought leadership, lead generation, improving the user experience and more.
Trade Show Activation:
Lead execution of trade shows, conferences, and training activities as required and coordinate across multiple microenterprises to deliver a cohesive strategy.
Data, Analytics, KPIs:
Identify and utilize metrics to gauge success; Lead reporting and regular reviews to understand opportunities/challenges.
Budget Management:
Manage budget for region and key projects.
What You'll Bring to Our Team
Qualifications/Requirements
Bachelor's degree from an accredited university or college
Minimum 5 years of experience in one or more of the following areas: Marketing, Sales, Commercial or other relevant area
Experience supporting customer teams or managing multiple stakeholders
Demonstrated ability to manage strategic or tactical marketing plans
Articulate and effective communicator
Excellent interpersonal skills and strong presentation skills
Team player; committed to helping create an inclusive team environment
Energetic, positive, self-starter
Demonstrated excellence in time management, planning and detail oriented
Must be willing and able to travel 25-50%
Preferred Characteristics:
Experience in HVAC or Plumbing channels
#LI-DL1
Our Culture
At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com