Director / Sr Director Marketing Communications
T3 Micro - Santa Monica, California, United States, 90403Work at T3 Micro
Overview
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Overview
Strategic PlanningDrive development of holistic communications and content strategy that delivers against product and brand-level storytelling objectives.Informed by brand team, develop annual global marketing communications strategies and plans, including:o
Key Product focus and brand messaging communicationo
Channel mix and opportunitieso
Creative approachOversee developments of yearly tactical communications and content calendarso
Ensure alignment with key promotional time periods and product launches.o
Define which communication channels are incorporated.o
Ensure overarching messaging and tool messaging is integrated throughout.Define value stream opportunities and shifts and ensure that cohesive message is delivered in all channels.Lead ongoing evolution of T3 digital strategy and furnish and encourage digital thought leadership for the larger T3 communications team.Define media mix and investment levels in collaboration with media agency, eComm and Sales teams.Develop budget and samples plan to support communications plan.
Media & AdvertisingEnsure media calendar is aligned with key product priorities and messaging.Work with brand team and eCom partners to develop messaging lifecycle and creative approach to ads to ensure consistent messaging and optimization.Collaborate with Customer Marketing team on various customer media and other customer-driven communications initiatives to ensure alignment of overall strategy and activities.Content MarketingDrive development of content for all channels, in line with brand and product narratives and prioritiesOversee content calendar development and briefing; ensure content and communication is cohesive from email to homepage content and mini landing pages, from ads to organic social.Work with brand team to align on product communication narratives.Work with creative team to develop visually arresting assets.Work with eComm team to support and integrate promotional communications as part of the larger communications plan.
Stylist StrategyDrive development of integrated stylist strategy and stylist ambassador + network programDirect cross-channel plan to further brand objectives via stylist activations and partnerships.Oversee stylist recruitment, relations, and program execution.Team ManagementWork with teach team member to:o
Meet goals and deadlines.o
Develop fresh thinking and new ideas.o
Improve processes.o
Excel in position and continue to learn.Experience10+ years of experience in Influencer marketing, PR & SocialPreference for having a blend of experience between agency & client side.Experience in leading agency partners & teams