Audience Development Strategist
mediaget - Washington, District of Columbia, us, 20022Work at mediaget
Overview
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Overview
ROLE RESPONSIBILITIES
Data analysis on AJ+ content (format and performance), publishing strategies, audience insights, editorial trends, audience growth, competitor analysis, and monitoring KPIs
Provide regular feedback to management and editorial teams on content analysis, engagement, and overall performance.
Create data reports and presentations on overall performance with actionable recommendations moving forward.
Manager multiple partnerships related to traffic swaps, editorial co-productions, and influencer programs.
Assist in PR initiatives and Award Submissions
Create and update best practices for content and publishing
Advise social teams on optimal publishing schedules and strategies
Identify opportunities for audience growth on new platforms, new formats, news stories, etc.
Provide quarterly, monthly and weekly reports to senior management.
Managing relationship with social networks (Facebook, Twitter, etc)
EDUCATION & EXPERIENCE
Bachelor’s degree or equivalent experience with media, video, data, or statistics
2-3 years of related experience required
Comprehensive understanding of the social media landscape, industry and primary news publishers.
Understanding of social/video tools such as Crowdtangle, Tubular Labs, Social Bakers, Parsely, Media Studio, etc.
Demonstrated ability to create data-informed reports, charts, and analysis
Strong analytical background and can translate metrics into smart decisions
Excellent written communication skills
Advanced Excel and data visualization skills
Fluency in platform analytic tools i.e Facebook, YouTube, Twitter, Instagram.
SKILLS
Data Analysis
Content Analysis
Publishing Analysis
Building Data Tools
Engagement Analysis
Content Analysis
Competitor Analysis
KNOWLEDGE
Audience Profiles
Psycho Graphic Demographic/Analysis & Growth
Data/Sentiment Analysis
Marketing Campaigns
Awards and PR
Platform Account Management
Distribution Strategy
Copyright Infringement
Social Publishing
Engagement and Influencers
Content Production/Consultation
Working with Journalists and Editorial Management
Community Management