Director, Digital Marketing
the Ladders - NORTH HOLLYWOOD, CAWork at the Ladders
Overview
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Overview
The Director, Digital Marketing will oversee and execute digital marketing campaigns including but not limited to overarching social media strategy, maintaining campaign timelines, online advertising campaigns, influencer & seeding campaigns, marketing automation management, assets, website updates, and other ongoing initiatives.
This is a full-time, hybrid opportunity reporting to the VP, Marketing & Business Development and is based in Hollywood, CA. The target starting pay in California is between $125,000 and $150,000.
Responsibilities
• Lead audience segmentation, targeting, content creation, deployment, analytics, and advertising campaign optimization.
• Monitor digital campaign performance and identify optimization opportunities, recalibrate targeting, messaging, and creative assets based on audience behavior and responses to maximize ROI.
• Leverage data, analytics, and customer insights to implement strategies across digital touchpoints, delivering tailored content, product recommendations, and offers to member segments while enhancing engagement, loyalty, and lifetime value.
• Work cross-functionally and with our external partners to design, develop, and optimize website and landing pages, ensuring a seamless, user-friendly experience.
• Achieve established growth marketing goals regarding leads at all funnel stages, website visitors, SEO rankings, and other program goals.
• Use innovative, data-informed approaches to drive audience development across email, SMS, social and emerging platforms.
• Forge and maintain strategic social partnerships to amplify brand presence and engagement.
• Strategize and roadmap social initiatives, ensuring alignment with broader business goals.
• Conceptualize and implement robust test-and-learn digital roadmaps to drive incremental growth and innovation.
• Identify and maintain the relationship with marketing technology stack providers to deliver a best-in-class digital experience for current and potential members and aid in reaching organizational KPIs.
• Perform other tasks as required.
At First Entertainment, your role and every role are essential to our Mission [We build lifelong financial relationships with the people in entertainment based on a deep understanding of how they live and work], Core Values [ Members First + Ownership + Integrity + Innovation + Inclusivity + One Team], and we expect you to uphold them.
Requirements
• Bachelor's degree in Marketing, Communications, Computer Science, Business or related field; MBA preferred.
• A minimum of 5 to 7 years of work-related experience in a full-service financial institution or experience in a related position in a related field highly preferred. 2 years in a supervisory capacity required.
• Proficiency with social media scheduling and analytic tools required.
• Proficiency with SEO, WordPress, HTML or similar required.
• Working knowledge of Credit Union or banking products and services, procedures and guidelines, and field of membership requirements.
• Thorough knowledge of regulations applicable to essential responsibilities.
• Effective communication skills across all levels of audience.
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