Forrest Johnson
Communications Manager
Forrest Johnson - Marietta, Georgia, United States, 30064Work at Forrest Johnson
Overview
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Overview
Company Description
Kidz2Leaders is a faith-based nonprofit working to end generational incarceration. Through a 10-year continuum of programming, beginning at age eight and provided at no cost to families, we provide stability, opportunity, and a Christian community for children of inmates. Each year we serve an average of 450 children and family members in the Atlanta Metro area through four distinct, ongoing program platforms, an effort that involves over 700 volunteers and a growing staff team. We are experiencing record-breaking growth within our ministry, and we plan to expand into new cities over the next several years. With our growing footprint and long-term commitment to students and families, we believe that we can truly end generational incarceration.
Job Description
The
Communications Manager
is responsible for overseeing Kidz2Leaders' brand, messaging and platforms, leveraging print and digital communications channels to best reach K2L's four audiences: current program participants, prospective participants, donors, and volunteer partners. Working to support development, programs and everything that we do, this person will set the communications strategy and be intimately hands-on with its execution.
Responsibilities of the
Communications Manager
will include:
PlanningMeet with the program and development team quarterly to understand communications needsCreate a quarterly communications plan and calendar, determining what content will be shared on which platformsOversee and maintain K2L's web properties and technology subscriptions to best support the needs of the team (such as SmugMug, Leadpages, Zapier, Vimeo, Airtable, etc.)Create an annual communications budgetDevelop an understanding of K2L's different audiences and unique communication stylesCreate a plan for desired interview, photo, or video content to be captured through the yearBranding & Design
Understand and give direction to the team regarding the K2L brand guide to maintain clarity and consistencyCreate branding for new and recurring events and programs, as needed, typically using CanvaCreate slides, promotional pieces, and social media posts to reflect event-specific brandingGeneral Communications
Create a monthly digital newsletter for supporters using Constant ContactWith the program team, create and mail ongoing print communications to participantsPost updates to Instagram, LinkedIn and Facebook weeklyUtilize online communication tools to send updates to program participants and volunteersFundraising
With the Development Manager, create and mail two annual donor/volunteer campaignsUpdate development print resources as needed (booklet, folder, one-pager, presentation)Assist with fundraising events, such as Rally4theKids (motorcycle rally) and the annual golf tournamentCreate a development and content posting plan for November, leading up to National Giving Day (Giving Tuesday / Georgia Gives Day), utilizing the Georgia Gives website as well as Instagram, Facebook, and LinkedInPublic Relations
Act as a liaison with local news and publications, facilitating magazine, radio, and TV features for key events and programsOversee and update media folders, with updated B-roll and images, and promotional videosWeb Properties
Update Kidz2Leaders.org regularly with program and events updatesCreate and maintain Leadpages landing pages specific to camper and volunteer recruitment for seasonal programsOversee analytics and tracking for web properties, creating reports as neededWith a Meta advertising partner, create and run Facebook and Instagram ads for participant recruitmentCamp Hope
Create all branded deliverables for Camp Hope in advance of campAttend one or both weeks of Camp Hope to manage communications and media, including hosting news outlets and overseeing volunteer photographers and videographersSend daily Constant Contact email updates to the campers' familiesUpdate Smugmug albums daily with photos and share with campers' familiesPost daily to Instagram and Facebook from campQualifications
Unquestioning alignment with the K2L Statement of FaithA bachelor's degree in communications or related fieldExceptional copywriting and editing capabilities, with high precision and strong attention to detailExperience using digital platforms and technology to engage audiencesA creative, entrepreneurial spirit and ability to thrive on a highly collaborative staff team
Additional Information
Position is salaried/non-exempt. Compensation for the role is $55,000 with a baseline 30-hour work week, Monday to Thursday, and opportunities to earn overtime. The K2L team works out of our office in Marietta/East Cobb. Benefits include over six weeks of paid leave, including vacation, sick leave, and holiday office closures, as well as a monthly benefits stipend intended to cover individual insurance/medical costs.
This job posting is being managed by Forrest Johnson Recruiting on behalf of Kidz2Leaders.
Videos To Watchhttps://vimeo.com/911295658
Kidz2Leaders is a faith-based nonprofit working to end generational incarceration. Through a 10-year continuum of programming, beginning at age eight and provided at no cost to families, we provide stability, opportunity, and a Christian community for children of inmates. Each year we serve an average of 450 children and family members in the Atlanta Metro area through four distinct, ongoing program platforms, an effort that involves over 700 volunteers and a growing staff team. We are experiencing record-breaking growth within our ministry, and we plan to expand into new cities over the next several years. With our growing footprint and long-term commitment to students and families, we believe that we can truly end generational incarceration.
Job Description
The
Communications Manager
is responsible for overseeing Kidz2Leaders' brand, messaging and platforms, leveraging print and digital communications channels to best reach K2L's four audiences: current program participants, prospective participants, donors, and volunteer partners. Working to support development, programs and everything that we do, this person will set the communications strategy and be intimately hands-on with its execution.
Responsibilities of the
Communications Manager
will include:
PlanningMeet with the program and development team quarterly to understand communications needsCreate a quarterly communications plan and calendar, determining what content will be shared on which platformsOversee and maintain K2L's web properties and technology subscriptions to best support the needs of the team (such as SmugMug, Leadpages, Zapier, Vimeo, Airtable, etc.)Create an annual communications budgetDevelop an understanding of K2L's different audiences and unique communication stylesCreate a plan for desired interview, photo, or video content to be captured through the yearBranding & Design
Understand and give direction to the team regarding the K2L brand guide to maintain clarity and consistencyCreate branding for new and recurring events and programs, as needed, typically using CanvaCreate slides, promotional pieces, and social media posts to reflect event-specific brandingGeneral Communications
Create a monthly digital newsletter for supporters using Constant ContactWith the program team, create and mail ongoing print communications to participantsPost updates to Instagram, LinkedIn and Facebook weeklyUtilize online communication tools to send updates to program participants and volunteersFundraising
With the Development Manager, create and mail two annual donor/volunteer campaignsUpdate development print resources as needed (booklet, folder, one-pager, presentation)Assist with fundraising events, such as Rally4theKids (motorcycle rally) and the annual golf tournamentCreate a development and content posting plan for November, leading up to National Giving Day (Giving Tuesday / Georgia Gives Day), utilizing the Georgia Gives website as well as Instagram, Facebook, and LinkedInPublic Relations
Act as a liaison with local news and publications, facilitating magazine, radio, and TV features for key events and programsOversee and update media folders, with updated B-roll and images, and promotional videosWeb Properties
Update Kidz2Leaders.org regularly with program and events updatesCreate and maintain Leadpages landing pages specific to camper and volunteer recruitment for seasonal programsOversee analytics and tracking for web properties, creating reports as neededWith a Meta advertising partner, create and run Facebook and Instagram ads for participant recruitmentCamp Hope
Create all branded deliverables for Camp Hope in advance of campAttend one or both weeks of Camp Hope to manage communications and media, including hosting news outlets and overseeing volunteer photographers and videographersSend daily Constant Contact email updates to the campers' familiesUpdate Smugmug albums daily with photos and share with campers' familiesPost daily to Instagram and Facebook from campQualifications
Unquestioning alignment with the K2L Statement of FaithA bachelor's degree in communications or related fieldExceptional copywriting and editing capabilities, with high precision and strong attention to detailExperience using digital platforms and technology to engage audiencesA creative, entrepreneurial spirit and ability to thrive on a highly collaborative staff team
Additional Information
Position is salaried/non-exempt. Compensation for the role is $55,000 with a baseline 30-hour work week, Monday to Thursday, and opportunities to earn overtime. The K2L team works out of our office in Marietta/East Cobb. Benefits include over six weeks of paid leave, including vacation, sick leave, and holiday office closures, as well as a monthly benefits stipend intended to cover individual insurance/medical costs.
This job posting is being managed by Forrest Johnson Recruiting on behalf of Kidz2Leaders.
Videos To Watchhttps://vimeo.com/911295658