Director Of Product Marketing - Adech/MarTech (Profitable)
Three Pillars Recruiting - New York, New York, us, 10261Work at Three Pillars Recruiting
Overview
- Apply
Overview
What You'll Do:
Develop and execute marketing strategies and go-to-market plans for the companies media suite, their marketplace, and measurement services targeted at performance advertisersAssess their market, understand the competitive landscape, their unique differentiation, and how to position the company to their audienceIdentity and position measurement products to new and existing customers with new messaging and differentiatorsRefine and understand customer personas to strategize and craft compelling narratives and points of view, positioning the company as an essential partner for performance advertisersEnsure their messaging across all marketing channels, customer touch points is consistent, compelling, and effectiveWork cross-functionally with sales, bd, product, and client services teams to drive conversion, product adoption and revenue growthEnsure the successful launch of new products and capabilities to their customers and prospects, with sales enablement materials and trainingCollaborate with the product team on roadmap development and customer feedback loopTrack, measure, and report on product marketing effectiveness metrics to inform strategic planning and decision-makingManage, mentor, and grow direct reportsQualifications:
7+ years of related work experience, with a minimum of 5 years in product marketing in a startup environmentExperience working on a marketing team as the only product marketing functionDemonstrated expertise in advertising or related industryExceptional understanding of product marketing techniques and methodsProven ability to work cross-functionally with product, sales, and marketing teamsExcellent communication and interpersonal skillsMotivated self-starter with the ability to lead, manage, and executeStrong analytical and project management skillsAbility to thrive in a fast-paced, dynamic environment
Job-2557026
*LI-SC1