Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published June 24, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published June 24, 2022 / Updated March 19, 2026
There is much debate surrounding the topic of whether cover letters are still important or not, leaving applicants wondering if their letter is even read. Most companies nowadays use special programs to scan applicants’ resumes for buzzwords relating to the job(s) they have posted. However, it typically depends on the company when it comes to a cover letter’s relevancy.
A cover letter’s purpose
Think of a cover letter as an expansion of your resume. It’s your chance to write to the hiring manager or HR team stating why they should hire you. Some companies value it more than others, either closely examining it or seeing it as a cherry on top of your job application.
Because sometimes it’s hard to tell how much the company values cover letters, it’s a safe bet to always write one when it’s required. It’s your chance to go into more detail about why you’re a great candidate for the role. It’s your chance to write about what sets you apart from other candidates who could be applying. Most importantly, it’s your chance to show how much you care—with your writing.
When to include a cover letter
You should include a cover letter if the company has a section for one. If they don’t mention it, you can either include one to be safe or reach out to the HR team to ask about it.
Don’t include one when the company explicitly states not to.
What to include in a cover letter
While a cover letter is your chance to differentiate yourself from other candidates, they typically have a standardized format.
This format includes:
A header with your name and contact information
A greeting
An opening paragraph
A body paragraph
A conclusion paragraph
How long a cover letter should be
Yes, this is a chance to show off your writing. No, it’s not a chance to write a dissertation. Keep your cover letter no longer than a full page—and no more than 400 words.
Other tips
Writing different cover letters for different jobs can be tough—especially when you need to make yourself stand out as an ideal candidate while adjusting your cover letter template used for other applications. However, try to tailor your letter to each job as best as you can. Use the hiring manager’s name (if you can) and start the letter with a compelling intro.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
1 min read • Originally published June 24, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
1 min read • Originally published June 24, 2022 / Updated March 19, 2026
New month, new Mediabistro roles.
Mediabistro is the #1 job board, community, and career destination for media and content professionals. Once a week, we’ll be updating this list with different types of creative jobs featured. Take a look below:
Frankie Wallace is a freelance content writer covering technology, sustainability, and business trends, with a background in journalism from the University of Montana.
4 min read • Originally published June 27, 2022 / Updated March 19, 2026
Frankie Wallace is a freelance content writer covering technology, sustainability, and business trends, with a background in journalism from the University of Montana.
4 min read • Originally published June 27, 2022 / Updated March 19, 2026
We hear more and more about social media’s influence and power. From keeping families and friends connected to sharing news and information to shopping and finding jobs, people use social media for many things daily.
Social media is also significant for building memorable brands. Of course, big and small businesses are using social media to increase brand awareness and grow more robust customer relationships. But what about creatives?
Creatives have a massive opportunity with social media to share their talents with people worldwide. They can and should use social media to build up their brand. Here’s how to do so effectively:
1. Find out more about your customers
Using social media to build your brand in a creative field starts with understanding your customers’ behaviors on these platforms. Find out which platforms your customers engage on the most. Then, use the built-in analytics tools on your social media platforms to find out:
The behavioral patterns of your customers on social media
What content your customers are looking at
How they come across your content on these platforms
The demographic information of the people viewing your content
How successful different posts are among your audience
With this information, you can create content your customers can resonate with and engage with them in a way you know they’ll be receptive to.
2. Engage with your audience often
It’s crucial to engage with your audience often on social media. Constant engagement is critical when using social media to build your brand as a creative. If you don’t talk to your audience, how will you ever get the word out about your brand?
Engage with your audience as much as possible on your social media platforms. Respond to all comments, even the negative ones. Use the story features to give followers a glimpse into your life and day-to-day processes. Answer all direct messages, mentions, and shoutouts. Be sure you’re commenting on others’ posts too.
3. Show your work and who you are
To build your creative brand using social media, you must show your work and let your personality shine in your content. Doing so will help you emotionally connect with your customers and create strong bonds with them.
So, get into the habit of standing out with original content. For example, share content that shows you during your creative process. Show off how you’ve intertwined your brand’s aesthetic with your office’s interior design. Show videos and pictures of a piece in progress. You could even do live Q&A sessions so your audience can get to know you personally.
Whatever content you decide to share on your social media pages, be sure it’s unapologetically you.
4. Encourage customers to leave reviews
You can also boost your brand-building efforts on social media by encouraging customers to leave reviews. More people are leaning on reviews from real people before making a purchase or supporting a brand.
Show how amazing your brand is through the eyes of actual customers with social proof. Ask those who purchase from you to leave a video review of the product or service on social media. Then, give them an incentive for doing the review and ask them to use the video on your own platforms.
Also, encourage customers to leave written reviews in the comments and in your direct messages. You can always screenshot the written reviews and post them on your pages.
5. Build your professional network
Developing a professional network on social media helps you build your brand too. Customers aren’t the only ones who can spread the good word about your brand. Other creatives in your industry, indirect competitors, and other business owners can build up your brand’s reputation as well.
Join groups on these platforms dedicated to your craft or industry. Lead thoughtful conversations with others. Make friends. And go for any opportunity that allows you to share your talent, like podcast interviews, guest posts, conferences, and panel discussions.
6. Stay on top of the conversation surrounding your brand
Social media is a gold mine for discovering what people say about your brand. People always talk about their experiences with different businesses and how they genuinely feel about brands, products, and services on social media.
Keeping up with these conversations allows you to optimize what people enjoy and adjust what they don’t. The most efficient way to stay on top of the discussion surrounding your brand on social media is through social listening tools. Do your research on the best fit for your needs and ensure it’s easy to use.
Using social media to build your brand in a creative field is a brilliant business move. Creating a presence on these platforms is a must if you want your brand to be top of mind for potential and current customers. The tips above can help you solidify your brand through social media in the most authentic, efficient way.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published June 30, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published June 30, 2022 / Updated March 19, 2026
The world of freelancing full-time offers many perks to those who want to work for themselves: it’s flexible, fulfilling, and sometimes more profitable than if one had a traditional salary. For those dodging a traditional 9-to-5 job, it may seem like an ideal option. However, it also comes with the great responsibility of being fully in charge of one’s money. It includes keeping track of invoices, finding new clients, and making sure deadlines are hit. Most importantly, a full-time freelancer must be cognizant of their money flow and getting paid what they deserve.
Here are four money tips for freelancers to keep in mind.
1. Don’t accept low-paying (or no paying) work
Seasoned freelancers who have a strong portfolio may not encounter this as much as those who are just getting started freelancing. Either way, it’s crucial to remember your worth—and even if you’re just getting your feet wet in the freelancing world, it doesn’t mean you have to accept low-paying (or no paying) work. Always accept jobs at your rate.
There are countless tools online to help freelancers see what rate is appropriate to set. Apps like Wave can help one price their work and make the money they deserve.
2. Look at competition
Which freelancers do you follow? More importantly, whom would you consider your competition in your freelancing field?
Take a closer look at your competitors and the rates they charge to gain a better sense of what you should (or could) be charging. Looking at your competition is also a great way to gain inspiration and stay on top of current trends in your field and will help you earn more money as a freelancer.
3. Negotiate your rate
Rates aren’t always set in stone. Once your editor tells you how much they offer for a piece, always try to negotiate for more. Remember: negotiating is part of freelancing. Here are some further tips for negotiating.
4. Stay organized
Organization is key for freelancers. Not only do you have to organize pitches and stay on top of deadlines, but you also need to make sure you’re submitting invoices and getting paid on time. A way to ensure this happens is by being as organized as you can—and thinking one step ahead when it comes to all of these moving components.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
1 min read • Originally published July 1, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
1 min read • Originally published July 1, 2022 / Updated March 19, 2026
New month, new Mediabistro roles.
Mediabistro is the #1 job board, community, and career destination for media and content professionals. Once a week, we’ll be updating this list with different types of creative jobs featured. Take a look below:
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published July 5, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published July 5, 2022 / Updated March 19, 2026
The answer is very much so. A job application may not be the first thing that crosses your mind when looking for a potential partner. After all, most people like to keep their personal and professional lives separate. However, there are shocking similarities between job hunting and dating. Both involve things like putting yourself out there, making a good impression, and researching before the first date or interview.
Are you looking for your perfect match? Here are some ways job hunting is like dating.
There’s some research involved
Think of how you prepare before a job interview—and then think of how you compare to a first date. Typically before a job interview, you Google the company and prepare for any questions that could come up related to the company’s mission. And because dating apps allow people to only show specific information, it’s common for people to Google their dates before seeing them in person for the first time. In fact, a survey points to the fact that 40% of people look up their dates on Google and 44% scroll their dates’ social media feeds. So whether you’re lingering on someone’s social media profile or getting a sense for a future coworker through their LinkedIn profile, research goes into both before one meets these people in person.
You have to put yourself out there
Applying for jobs and being an active dater both involve putting yourself out there. Putting yourself out there involves vulnerability. While you may be putting a different version of yourself on dating apps than you would your resume and cover letter, you’re still setting yourself—your talents, your personality, and more—on display to be reviewed by someone, and then ultimately accepted or rejected.
It’s all about first impressions
You can appear one way on a dating app and through a resume or LinkedIn profile, but once you meet your date or a hiring manager face-to-face, you are typically concerned about making a good first impression. Just because a dating app algorithm matched you with someone doesn’t mean you have a new partner, just like a call for an interview doesn’t mean you have a job. You’ll want to make a good impression in both scenarios.
You have to trust your gut
Have you ever gone into a job interview and initially had a bad feeling about the company or conversation with the hiring manager, but couldn’t put your finger on what? Have you been on a date and got a strange feeling about the person but couldn’t figure out why? Both of these cases involve listening—and trusting—your gut feelings and what they’re telling you. While logically, nothing could be wrong with the job or date, it’s valuable to trust your gut.
You have to remind yourself not to settle
A key reminder when going on dates and into job interviews: know your worth. You don’t want to settle for a future partner just like you don’t want to settle for a lower salary or mediocre benefits. Most jobs give you the opportunity to negotiate, so even if you don’t get offered the salary you deserve, you will hopefully be able to be paid a salary you want without settling for something different.
You may need to weed out the bad ones to get to the good ones
While it does rarely happen, the odds of going on a first date and meeting “the one” are slim. Similarly so, you may need to go on many job interviews or try out different jobs before you end up in one you’re actually compatible with. It takes time and patience to find your dream job.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published July 6, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published July 6, 2022 / Updated March 19, 2026
Imposter syndrome, to put it simply, is the feeling of not being as qualified at the level your peers view you at. Ironically, it often affects those who are high-achievers or perfectionists. If you’ve ever felt like an imposter at work, you’re not alone. One recent study found that about 70% of people have felt like an imposter at some point.
Imposter syndrome can greatly affect one within the workplace—leading them to overwork or be unnecessarily harsh towards themselves when it comes to work-related tasks. In fact, early research on this topic was centered around high-achieving women in the workplace, and then gradually more research was done with a wider audience.
While a good dose of doubt can be healthy, imposter syndrome holds one back from reaching their full potential. Here are five tips for overcoming imposter syndrome at work.
1. Monitor your internal dialogue
What kind of things are you telling yourself that lead you to believe you’re not qualified for your role or worthy to be where you are? Now think of those things and ask yourself if you’d say that to a friend or coworker. The answer is most likely no. While it’s good to keep yourself in check and be aware of your work performance, also make sure you give yourself a break and see your hard work for what it is.
2. Talk to your manager
If your manager is happy with your work but you’re still feeling imposter syndrome, talk to them about it. They’ll most likely appreciate the transparency—and they may even offer ways to help. If it’s affecting your work, it’s important for them to know. If talking to your manager about it feels too daunting, try talking to a friend, coworker, or therapist. Talking to someone will help you get out of your head.
3. Practice self-care
Perfectionist thinking is ultimately not healthy for you in your work life, but sometimes it’s hard to control. Try practicing self-care after your workday and be kind to yourself. Take a bath, meditate, or do some yoga—there are plenty of self-care options available out there. And it’s a mutually beneficial relationship. The more you are kind to yourself and rest, the more likely you’ll be putting your best foot forward for the workday.
4. Celebrate your successes
A major part of imposter syndrome is minimizing your accomplishments. This can be easy to do when we get into a routine of not patting ourselves on the back enough. Try celebrating your successes when they happen—and making a routine of doing so. This will help prevent those negative thoughts and will make you feel better in the meantime.
5. Learn to accept it
A big part of overcoming imposter syndrome is acceptance. Once you gain awareness of your imposter syndrome (which you most likely have if you’re reading this article!) you will be more ready to accept it, and therefore work through it with the help of the above tips.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
1 min read • Originally published July 7, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
1 min read • Originally published July 7, 2022 / Updated March 19, 2026
New month, new Mediabistro roles.
Mediabistro is the #1 job board, community, and career destination for media and content professionals. Once a week, we’ll be updating this list with different types of creative jobs featured. Take a look below:
The Gender Pay Gap in Media: What You Can Do About It
By
Sara Gelsheimer
Sara Gelsheimer is a senior wealth manager at Plancorp, a full-service wealth management company serving families in 44 states.
5 min read • Originally published July 11, 2022 / Updated March 19, 2026
By
Sara Gelsheimer
Sara Gelsheimer is a senior wealth manager at Plancorp, a full-service wealth management company serving families in 44 states.
5 min read • Originally published July 11, 2022 / Updated March 19, 2026
It’s been more than 40 years since Dolly Parton released her iconic hit “9 to 5.” The song, written for the film of the same name, helped bring issues of workplace sexual harassment, misogyny, and gender discrimination to the fore. Women have made incredible strides in the workplace since then, but as they say, the more things change, the more they stay the same. There’s no denying it: We still haven’t reached the equity that this catchy tune alludes to, particularly where the gender pay gap is concerned.
In 1980 (when “9 to 5” debuted), women aged 16-plus earned 64 cents for every dollar earned by men. Since then, the gender pay gap has gotten smaller — but only by incremental annual amounts. In 2022, there are still marked gender differences in pay, despite women making considerable gains in education, work experience, and occupational segregation. In fact, for every dollar men make in 2022, Payscale estimates that women will earn only 82 cents.
The real question is why the gender pay gap is still an issue today. Like all inequity challenges, the answer is complicated. Gender-based wage discrepancy is multilayered, and enduring systems and structural mechanisms work to reinforce it. For instance, women-dominated occupations like nursing and teaching typically pay less than stereotypically “men” jobs.
We also can’t ignore how intersecting identities create larger pay gaps for women of color, disabled women, and working mothers. During the global pandemic, many women were forced to exit the workforce to care for loved ones. If and when they return to work, there’s a good chance they’ll face disproportionate compensation penalties from being unemployed. All that’s to say that figuring out how to fix the gender pay gap is tricky. Fortunately, there are steps you can take to join the fight for equal pay in your own job:
1. Find a sponsor
The gender pay gappersists, in part, due to unconscious biases. As humans, we naturally feel more affinity for individuals who look, sound, and act like us. Because white cisgender men largely dominate workplace leadership, they’re more likely to advocate for and promote people who are similar to them — at the expense of women and other marginalized groups.
To help break this cycle and advance your career, seek out a sponsor. Look for an influential individual who can advocate for you and boost your business-impacting accomplishments for a promotion or salary increase. It’s important to note that a sponsor isn’t the same as a mentor. Mentors are great, but they aren’t as valuable in the fight for equal paybecause their primary role is to provide general career advice.
While a mentor will coach you through the play, a sponsor will go to bat for you. That can make all the difference. Per a 2019 Payscale report, employees who have sponsors are paid nearly 12 percent more than those who don’t. Unfortunately, who you choose as your sponsor still matters. That same report found that women with women sponsors make almost 15 percent less than women with men sponsors. And women of color with sponsors of the same race or ethnicity also tend to have lower pay than women of color with white sponsors.
2. Speak truth to power
Money has long been considered a taboo topic, particularly among women. According to a Fidelity study, most women deem money “too personal“ for open discussion. This secrecy is outdated and only helps to perpetuate the gender pay gap.
After all, if you don’t know what you’re making compared to people in similar roles, it will be harder to benchmark and negotiate your salary. In contrast, when women talk freely about compensation — and encourage their workplaces to do the same — we give ourselves and others more clarity around what we could or should be earning. That kind of radical transparency opens the door for personal and political progress.
However, avoid sharing your current salary details while job hunting because it could undermine your negotiating power. Luckily, some local laws forbid employers from inquiring about your current salary. But even if the employer is within their rights to ask, you can still decline to answer by telling them you’d like to learn more about the role before discussing compensation.
3. Take action
From the time they’re children, men are socialized to advocate for themselves in ways that women simply aren’t. It’s why they’ll apply for jobs when they only meet 60 percent of the qualifications. In comparison, women won’t apply for a job unless they meet all qualifications, and that lack of confidence also impacts their ability to negotiate their salary. In fact, 60 percent of women say they’ve never negotiated a raise.
No one is born knowing how to negotiate a salary. Like any other skill, it’s something you have to practice and hone. When you’re preparing to ask for a pay raise, come to the table with clear reasons why you deserve a raise. What value do you bring to the company? And what kind of numbers do you have to back that up? Be sure to include the figures you’ve gathered from your compensation discussions and research, such as pay figures from people in similar roles.
Fixing the gender pay gap can seem overwhelming. So start with yourself. Find a sponsor. Unapologetically talk about earnings. And ask for what you need — whether that’s increased compensation, more flexibility, or better benefits. Now go and make Dolly proud.
Disclosure: This material has been prepared for informational purposes only and should not be used as investment, tax, legal, or accounting advice. All investing involves risk. Past performance is no guarantee of future results. Diversification does not ensure a profit or guarantee against a loss. You should consult your own tax, legal, and accounting advisors.
Sara Gelsheimer is a senior wealth manager at Plancorp, a full-service wealth management company serving families in 44 states.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
1 min read • Originally published July 17, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
1 min read • Originally published July 17, 2022 / Updated March 19, 2026
New month, new Mediabistro roles.
Mediabistro is the #1 job board, community, and career destination for media and content professionals. Once a week, we’ll be updating this list with different types of creative jobs featured. Take a look below: