How To Network in Any Situation

Hate networking? Here are 6 tips to make it painless

Janelle Harris is a multimedia producer, director, and founder of Harris Two Productions with decades of experience in non-fiction storytelling for networks including Bravo, Discovery, and A&E. A Howard University graduate, she specializes in amplifying diverse voices across television, film, and digital media.

6 min read • Originally published January 5, 2016 / Updated March 19, 2026

By Janelle Harris

@thegirlcanwrite

Janelle Harris is a multimedia producer, director, and founder of Harris Two Productions with decades of experience in non-fiction storytelling for networks including Bravo, Discovery, and A&E. A Howard University graduate, she specializes in amplifying diverse voices across television, film, and digital media.

6 min read • Originally published January 5, 2016 / Updated March 19, 2026

Tikeisha Harris isn’t exactly what you would call an extrovert.

She’s friendly (once you get to know her) and personable (once you get to know her). The challenge is—you guessed it—getting to know her. In her personal time, the Washington, D.C.-area blogger and writer is a social butterfly, but when it comes to networking events, she typically ends up noshing on free appetizers and people watching, rather than actually making professional contacts.

Sound like you? Here are a few ways to get over that new-people phobia and schmooze with the best of them no matter the scenario. “I get really shy, so events like happy hours and mixers when you’re supposed to be out meeting new people scare me,” she admits.

1. Manage your expectations.

Many writers (including the one penning this very article) find the prospect of standing in the open sprawl of a lounge or conference floor with a name tag on their lapels and the liquid security blanket of a cocktail in their hands intimidating.

That’s because we go in with the wrong expectations, says Juli Monroe, author of The Enthusiastic Networker: Growing a Successful Business with Online and In-Person Connections.

“For one, lots of people think networking is too much like sales, and people hate to be seen as pushy, and secondly, networking takes time and if it’s not done well, it can be a waste. Lots of freelancers prefer to spend their time working, otherwise known as ‘hiding behind the computer,'” she explains, “because they’re afraid that if they spend their time networking, they won’t see enough of a return on investment to make it worth their while.”

So, instead of looking at networking as a way to find new business or land a job—right now—think of professional events as simply a night out with, hopefully, good conversation. And we all know what the key to good conversation is, right?

2. Listen first.

Whether you bump into a former colleague or strike up friendly small talk with a potential client, the one hard and fast rule to remember is to listen more than you talk, says Monroe, who is also a coach at 1 to 1 Discovery, a Washington, D.C.-based networking and social media agency.

Listening also saves you the awkwardness of wondering ‘what should I say next?’ which in many cases, particularly those involving alcohol, can lead to embarrassing nonsense.

Better to listen than be talked about.”If you listen first, then you know how to talk about yourself,” she explains. “If you can address their needs, then you can pitch your services, but in a targeted and strategic way.”

3. Find a need and offer help.

Now that you’re actually paying attention to what the other person is saying, see if there’s a way you can help him or her. Did that editor just mention that she’s swamped handling social media duties for her mag? Now’s the time to mention that your former colleague is a Twitter maven and looking for freelance work.

“Referrals build good will and give you a reason to follow up later. You want to know how the referral went, right? If you refer other people, they are more apt to refer you back,” says Monroe.

Finding a way to help other people is a good icebreaker and a shoe-in for further contact, says Jim Sutton, distance learning mentor at Thomas Edison State College and master networker. It’s much easier to help somebody else than to ask for work or a hook-up to it.

Break the ice instead with a simple, “‘Hi Susie! What brings you to this event? Are you from the area? Do you like the cheese?'” he says. Making people laugh by saying something lighthearted and unexpected will put you at ease and (hopefully) make them laugh, but it will also help you stand out in their minds for the almighty follow-up.

“I think a lot of times, freelancers think about it like, ‘I need clients. When I network, I have to get Susie as a client.’ No, that’s not necessarily true. What you need to do is see if there’s even a connection there first. See what they need and offer to help. I think that’s why people hate networking. They’re thinking in order to connect with Susie, ‘I need to tell Susie that I’m the best writer and she needs to buy my services right now.’ That’s not necessarily true.”

4. Come prepared.

You’re halfway across the country at the must-attend event for professionals in your industry (or at least that’s how the marketing copy touted it).

Even though smartphones and scannable codes are making them seem passé, Monroe says good old fashioned business cards are a still a networking must-have. And lots of them.

“It’s unprofessional to not have enough,” she says. The conference break-out sessions are also a chance to not only learn something, but to find a great conversation starter for the rest of the conference. And, she adds, “set specific goals for the conference and schedule lots of time immediately afterwards for follow-up. A lot of times, people fill up their post-conference schedule too tightly and follow-up slips.”

Sutton is a self-professed LinkedIn mastermind. With more than 3,600 direct connections, he advises networkers to find some common ground with a potential contact.

“Something like ‘I notice we’re both part of the same association or organization opens the door to more conversation,” he says, adding that you should always erase the standard LinkedIn message and replace it with something more personable.

“By doing that, you’ll connect on more than just a click-the-request level. You’ll actually really connect.”

5. Add to the social media conversation.

You’ve heard all of the warnings and admonitions about how to behave online, particularly as a professional. The key is content balance.

You’re on Twitter or Pinterest to engage, not just promote yourself. So, if there’s someone you admire in the biz, follow them. And instead of the #epicfail of a “Hey, are you hiring?” DM, just pay attention to his or her feed. Comment on those links that resonate with you and retweet or pin when necessary.

The more that influential person sees your handle and actually starts speaking to you, the easier it will be for you to form an offline relationship.

6. Break away from your friends.

Clubs, organizations, even religious institutions host small-scale soirees that can turn out to be networking bonanzas, but that’s only if you actually speak to people who haven’t known you since grade school.

So, pick a point in the night when you and your co-worker or friend split to meet new folks. If you’re especially shy, try just five minutes apart and then reconvene at the bar to swap stories. Did your conversation end before your BFF’s? Well, head on over and have her introduce you to her new contact. Chatting with a stranger can be much easier in groups of threes.

Ultimately, you get the most out of networking when you’re strategic about which events you attend.

Just because that trade organization emailed you an invite to their latest panel discussion doesn’t mean you have to attend. Going just to go will only make you wonder what your sofa and laptop are doing while you’re stuck in the middle of yet another schmaltzfest.

“The only realistic goal from a networking event is to have a list of people to follow up and build relationships with: potential clients, potential referrals for your contacts and potential referral sources,” stresses Monroe.

“The magic happens later, after the follow up.”

Topics:

Climb the Ladder, Get a Media Job, Networking

Career Transition

8 Terms Every Digital Media Journalist Should Know

To rise in the digital media ranks, you must speak the language

By Andrea Williams

@AndreaWillWrite

Andrea Williams is an author, journalist, and columnist for The Tennessean with over 16 years of experience in journalism and 20 years in copywriting and communications strategy. Her work spans national outlets and high-traffic digital brands.

7 min read • Originally published January 5, 2016 / Updated March 19, 2026

By Andrea Williams

@AndreaWillWrite

Andrea Williams is an author, journalist, and columnist for The Tennessean with over 16 years of experience in journalism and 20 years in copywriting and communications strategy. Her work spans national outlets and high-traffic digital brands.

7 min read • Originally published January 5, 2016 / Updated March 19, 2026

As print newspapers and magazines continue to shutter or lay off staff, one thing remains evident as we move further into the 21st century: Digital has officially taken over.

And while scoring a gig with a traditional ink-and-paper outlet may be more difficult than ever, websites and blogs provide countless (and growing) job listings and opportunities for enterprising journalists, whether freelance or full-time. The caveat, though, is that you have to know the lingo. So in an effort to ensure a well-reported future, we’ve culled a list of the most important terms every digital journalist—or wannabe—should know.

1. SEO

As one of the most basic digital terms, SEO (search engine optimization) has been around since the advent of online research. But because of increased competition due to the relative ease in launching a digital outlet, it’s more important than ever.

“SEO is probably the top term digital media journalists need to know because it determines rankings in Google, Bing and Yahoo searches,” says Brande Victorian, managing editor of MadameNoire.com. “It’s sort of this game of picking out keywords that are going to make the content you write show up in these searches so that you’re getting more pageviews than anyone else.”

Once you’ve determined your keyword, the goal is to authentically weave it into the headline and body of the article as early and often as possible, to ensure that search engines pick it up.

2. Keyword

So what exactly is a keyword? In short, it’s the main topic or idea of a story, and it’s the foundation on which the entire piece should be built. Typically, you want to shoot for keywords that are highly searched because if a journalist writes a killer article and no one is there to read it, does it ever make a sound? Of course not.

“There are plenty of keyword tools, and you can find a variety of sites that can of help you narrow it down,” says Ashley Haugen, managing editor at StyleBlueprint. Google had a popular keyword tool that is now only available to users with an AdWords account. But there are a number of free keyword tools you can find online.

“What a writer should be looking for is a keyword that has a fairly high search volume—meaning a lot of people are looking for that word or phrase—but with little competition,” says Haugen. “The lower the competition, the fewer sites your site has to compete with to rise to the top. And with Google Trends, you can actually compare keywords against each other, like mittens versus gloves, to see which one people are looking for more.”

3. Target Audience

Print outlets already know that target audience refers to the core consumers you expect to reach with your content. And understanding the needs of your target audience is just as critical to digital operations that expect to remain viable in an industry of increasingly niche sites.

“Sometimes people just want to write without thinking about who they are trying to reach, but I think it’s a lot easier to really build an audience if you know exactly who you’re trying to reach,” says Victorian. Freelance writers should be sure to ask their editors for a clear definition of this group so their work can be tailored accordingly.

4. Copyright Infringement

You know that awesome blog post you read on WhyAllJournalistsShouldBeMillionaires.com last week? It would be OK to just “borrow” a little (or a lot) or the copy and integrate it into your own article, right? Wrong.

“When blogging first started, it got to be so big that people were doing what they wanted to do, taking other people’s content and photos and that sort of thing,” says Victorian. “Now that blogging has become an established industry, there are clear rules that you cannot just take other people’s content and repurpose it, even if you provide links back to the original post or give credits.”

Copyright infringement is real, folks, and if found guilty, you could be facing termination and/or fines. The solution? “If you want to take written content from someone, I’d write them a note and say, ‘Hey, I loved this article you did, I’d like to put it up on my site. Do I have permission to do so?’ And ask for what parameters they want,” Victorian says.

“As far as photos, you really need to have contracts with some of these agencies like Getty or, if you use stock images, Shutterstock,” Victorian says. “Social media has definitely opened up the floodgates of being able to get some great photos, but you still have to be careful when you’re taking images from celebrities’ Instagram accounts that have been taken by a photographer. It’s best to play it safe and embed the whole social media post.”

5. Links

Linking to sources you’ve referenced or quoted within your article can certainly cut down on infringement claims and also bolster your credibility as a journalist. But like all things, there’s a right—and wrong—way to do it.

“I’m not a huge fan of linking out to other sites, like a news story that supports a statement that you’ve made,” Haugen says. “The goal for me, as the site manager, is to keep readers on the site and clicking through as much as possible, so I’ll put in related story links that are on our site that are along the same topic.”

Linking to the personal sites or blogs of sources is OK, says Haugen. And, regarding source links, she has an insider tip that will help journos log some extra brownie points with their editors:

“An .edu site has a lot more credibility in terms of giving clout to our site, so instead of using a doctor who has his own pediatric practice in the middle of nowhere, finding a doctor who’s a pediatrician but is also a professor at the University of Tennessee, for example, is much more beneficial. Then, as far as content promotion, I can reach out to the university and say, ‘We used your doctor, and we’d love it if you could include us on your media page or retweet us.’”

6. Promotion

It would be nice if digital journalism operated by the “set it and forget it” approach but, unfortunately, writing quality copy is only half the battle. Sure, proper SEO management will draw some eyeballs to your work, but for maximum exposure (read: more assignments and cash!) you’re going to have to actually promote your work.

“If you have a steady flow of content that you’re producing, you should definitely be promoting it as often as you can because you want people to see it,” says Gordon Hurd, editor in chief of MansLife.com. “In the past, folks were kind of reticent to [promote]; they don’t want to bother people or be obnoxious or intrusive. But I think it’s important to think about the fact that people are signing up for this stuff and they’re subscribing to newsletters and following you on Twitter. They want this information. Consider the content you’re producing as serving an audience and that it may be of use to them.”

7. Engagement

But, wait! Because even though you’ve generated sufficient buzz around your new article, your work is still not done. Now you have to interact with those click-happy people who took 3 and a half minutes to read your piece on monarch butterfly migration habits.

“If you promote your story on Facebook, and some people have asked questions or pointed out something from the story, part of the job these days is to actually go back in there and engage with the audience,” says Hurd.

“With engagement in mind, you can think about the best way to present a story. It can be a long form; it can be multi-page; it can be broken into a multimedia gallery experience. And then, getting down to a basic engagement tactic, you can ask a question at the end of your story. Stuff like that that can help spark conversation is definitely useful for people to keep in mind. You don’t want your story to just disappear.”

8. GIFs

GIFs, officially pronounced with a soft G, are increasingly becoming a part of journalism and promotion tactics. GIFs allow you to express concepts in a new way, and readers are engaging with them. Try writing an article in a list format with GIFs to highlight your main sentiments (BuzzFeed has become expert at this) or even try to promote your article with a relevant GIF in a tweet.

Digital journalism can feel like a different ball game than the print work you’re used to writing, but the truth is you already have the skills you need to be a great writer. Take some time to review content that has gone viral, research what your readers are sharing on social media and don’t be afraid to take risks. As long as you’re willing to put in the time to learn digital tactics, your career will continue to grow (and change) with the industry.

Topics:

Climb the Ladder, Go Freelance, Journalism Advice, Skills & Expertise

Networking

4 Ways to Improve Your LinkedIn Profile

Small tweaks that make recruiters stop scrolling and start reading.

By Jenell Talley

Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.

3 min read • Originally published January 20, 2016 / Updated March 19, 2026

By Jenell Talley

Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.

3 min read • Originally published January 20, 2016 / Updated March 19, 2026

First impressions are everything, especially when you’re in the market for a job. But making a good one isn’t about planning the perfect power suit for the interview you’re hoping to get. Creating a LinkedIn profile that piques recruiters’ interest will help you land that coveted interview and make you far more memorable than even the best-tailored pair of pants ever could.

“Every recruiter I know is leveraging LinkedIn to source prospects and identify candidates beyond their existing relationships,” says Jason Hanold of executive search firm Hanold Associates, who has placed senior leaders at companies such as Google and Amazon.

A LinkedIn profile is particularly important for those working in or looking for jobs in publishing, marketing, advertising, and technology, industries built on conveying and shaping images, brands and content. “Their perceived effectiveness begins with how they convey their own image, personal brand and how the content and profile descriptors support that,” says Hanold.

But with so many qualified applicants, employers won’t waste time on a candidate whose profile isn’t up to par. Read on for how to create a profile that catches an employer’s eye, and holds it long enough to show you’re a contender.

1. Upload a Profile Photo

Start by putting your best face forward. Career experts estimate profiles with photos are seven times more likely to be viewed. The photo should be professional (headshots work well). A pic of you and your girl squad at karaoke night won’t cut it. And don’t even think about using a selfie. You want to look poised and polished à la Olivia Pope.

2. Beef Up Your Work Experience

Don’t simply tell employers you work as a social media specialist. Tell them the platforms you use, what type of content you produce, how much traffic increased on your watch. It’s all about the details. “The more of them you offer, the more accessible you become for other opportunities,” says Hanold. But be clear and concise. And proofread. No one’s going to hire you for that copy editor job if your profile is riddled with typos.

3. Mention Extracurricular Activities

Include volunteer experience and the clubs you belong to. This isn’t fluff: It helps you stand out. Employers want well-balanced, multidimensional employees, so if you spend your free time teaching inner-city kids HTML, mention it. Show employers you give back to the community. If you’re a member of the Digital Marketing Association, say so. Your membership illustrates your interest and investment in the profession.

4. Monitor Links to Other Social Media

Including links to your blog, Twitter or other social media profiles on your LinkedIn page can give recruiters a good glimpse into your digital footprint, but you need to ensure that all these platforms depict you in a favorable light. Employers use social media to vet potential hires, so steer clear of foul language, risqué photos, and religious or politically charged posts.

Remember, you only get one shot at a first impression, so make sure it’s a slam dunk.

If you’d like to hone your social media skills even more, consider taking a class. Mediabistro’s Online Social Media Courses teach you how to do everything from creating a killer LinkedIn profile to using social media for business.

Topics:

Climb the Ladder, Networking

Job Search

How to Find a Job Before It’s Posted

Use these strategies to get a head start on other job seekers

By Kristen Fischer

Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.

5 min read • Originally published January 25, 2016 / Updated March 19, 2026

By Kristen Fischer

Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.

5 min read • Originally published January 25, 2016 / Updated March 19, 2026

You know the drill: A job posts on the Internet; you respond and keep your fingers crossed for an interview. Whether you are looking for a permanent or temporary gig, is there any other way to find out about choice positions before the masses do? Yes, in fact.

Mediabistro’s Revolving Door newsletter is a good way to stay on top of the industry, and job boards like ours are always brimming with opportunities. Following companies and individuals who hire on Twitter and LinkedIn is a good start, too.

We asked creative professionals and career counselors for other strategies to find out about jobs and projects before they are announced.

In trying some of these techniques, you’ll stretch your networking muscles and get a jump on that prized position.

Contact companies directly

Amy Phillip, an executive career coach based in Brooklyn who runs Career Certain, recommends connecting directly with the person that hires. “Find that person on LinkedIn and send an introduction,” she says.

She advises job hunters to create a list of companies that you want to work for, and then use social media or other research methods to find out names and contact information of the individuals you want to target.

“I oftentimes think three points of entry into an organization is the best way to approach it,” she explains. That can entail going through the managing editor, a colleague in the design department and a human resources person.

She notes that you may not want to reach out to the HR director, as he or she is probably very busy. Instead, connect with a junior HR assistant who has less on his plate and is directly responsible for scouting talent instead of leading the company’s human resources strategy.

Human resources departments also have people in charge of recruitment and talent acquisition that you can approach—those are the ones that you should be hitting up, Phillip says.

“That’s what they do for a living; that’s their job. The chance of them responding is far greater than anyone else,” Phillip adds.

Lyuba Ellingson, managing director and co-founder of Red Elixir Business Solutions LLC, recommends using the advanced Twitter search tool.

She says to enter keywords such as “hiring” within a specified number of miles from your current location, and to experiment with various keywords related to your desired position. You can also save the search for later, she adds.

Pop into a chat

Social media is definitely a useful research tool, but did you know you could use it to do more than find contact information?

Ellingson says Twitter chats are a great resource for real-time information. The chats occur with back-and-forth tweets that contain a common hashtag during a specific time. Some chats to check out include #LinkedInChat, #careerchat, #HFchat and #jobhuntchat.

Before participating, make sure your own social media profiles are in tip-top shape, though.

“Once you start communicating with these people, they will look you up. If you don’t look excellent and present your personal brand in a quality manner, you are wasting your time,” she says, adding that recruiters will look for your written communication skills, culture fit, personal brand inconsistencies and yes, even incriminating photos.

“If a job seeker is going to put themselves out there, they need to show the very best,” she says.

See who is viewing your profile

This tip applies specifically to LinkedIn. (And, if you haven’t visited the site lately or updated your profile, you should.)

“One of the most effective things I do on LinkedIn is reaching out to people who have viewed my profile,” Ellingson notes. She sends a note to the viewer to acknowledge the visit and see if the person needs additional information.

The follow-up enables you to make contact with someone who is already potentially interested, so you’re not reaching out to a stranger. If you contact the visitor soon after they saw your profile, the person will probably recall your name more quickly, too.

“The responses to this have been mind blowing,” she says, adding that she has secured jobs this way.

Target your approach

Thursday Bram, a content consultant based in Maryland, says she tries to network with people who hire for the different services she provides, like blogging.

To find leads, she pinpoints companies that design blogs, because their customers most likely will need content for them. “I can make the connection with them, and they then recommend me to their clients,” she explains.

When she was looking to target the real estate industry, for example, she teamed up with a web designer who had clients in that field, and they produced white papers on how real estate pros could better market themselves.

Then, when people searched for real estate marketing help online and came across those papers, they turned to Bram for other projects.

Carol Tice, a freelance writer and writing business mentor based in the Seattle area, says finding gigs isn’t about job hunting as much as it is marketing yourself and your brand. “You have to start marketing your business proactively,” she says.

Tice recommends going beyond just applying for positions and instead thinking about the people who need your services, just as Bram suggests. Once you target them, ask about possible positions or projects.

Tice says freelancers do well with this approach, because some companies have extra tasks to hand off but cannot hire a full-timer. Most of the time, she adds, they are too busy to go find that person.

“That’s why you have to send those letters of introduction and send those queries and present yourself as a solution to their problem,” she adds.

Ask for referrals

Tice says it is imperative to realize that not all jobs will magically appear on the Internet. “In fact, the vast, vast majority of good-paying jobs will never be advertised,” she says. “Stop waiting to spot them in ads.”

Instead, she advises joining networks and stay up to date on competitors in their geographical area. “We do all tend to refer each other,” she says of her fellow acquaintances.

Tice, who mentors other professionals, says she finds that many of them do not ask others if they know someone interested in what they do.

“That is the easiest marketing you’ll ever do,” urges Tice. “And it’s the most effective.”

Improve your LinkedIn presence with the help of a pro. Mediabistro’s LinkedIn Profile Edit will help you refine your profile with easy and effective edits from a career counselor, align your profile with your resume and more.

Topics:

Get Hired, Job Search

Career Transition

What Journalists Should Know Before Switching to PR

'Get ready to have that ego and personal identity tested'

By Jessica Howell

4 min read • Originally published January 26, 2016 / Updated March 19, 2026

By Jessica Howell

4 min read • Originally published January 26, 2016 / Updated March 19, 2026

For those journos who are ready to say “so long” to whittling word rates and chasing checks, we decided to address (and sometimes debunk) a few of the most common myths about jobs in the PR biz.

As it turns out, while the transition is rarely seamless, many seasoned PR pros have made the leap—and are thrilled that they did. Here’s what journalists should know before switching to PR.

TRUE: “PR moves much slower than the newsroom.”

“Here’s one similarity between journalism and corporate communications: No two days are ever the same,” says Paul Nonnenmacher, communications strategist, coach and former reporter.

Yet, when it comes to pace, Nonnenmacher concedes, “The corporate review [and] approval process is more challenging, because deadlines are sacrosanct for journalists but much less so for corporate managers and executives.”

At its worst, the natural inclination to rush and wrap a project can be construed as a half-baked effort by higher ups that are used to far longer timelines.

FALSE: “Publicists have to promote clients they may not believe in (or even like).”

Lauren Gard, a former associate editor at Marie Claire, was turned onto the idea of PR when one of her trusted contacts suggested she’d make a good fit at his small firm. After a couple of years of further prodding, her trepidation gave way and she took him up on the offer.

Today, she’s a partner at Zumado Public Relations, but back then, her primary concern was representing clients who matched her values:

“I think it’s a matter of finding the right opportunity and not just leaping at the first one to come along. For me, initially working at an agency that promoted our clients’ expertise in various professional services fields like law and finance, as opposed to promoting consumer products, for instance, was the perfect fit. When I decided that moving in-house in a PR capacity might be a good option, I found my current position through a personal connection and did a lot of research on the company to be sure it was one I felt personally aligned with.”

This is where that journalism experience comes in handy. Cruise a potential employer’s media site, dig around their product or services pages, interview executives if you have the opportunity, find out what they’re about and, most importantly, trust your gut instincts.

TRUE: “Journalists will respect me more, because I understand what they want.”

“Most journalists have to admit they probably have an ego. Get ready to have that ego and personal identity tested,” advises J.P. Hervis, a 12-year TV news reporter and anchor veteran and new president to his new PR firm, Insider Media Management.

“You are no longer going to be the approached…you will become the ‘approachee.’ An inevitable ego hit comes with that, especially if you are pitching someone who is younger and/or working at a smaller station/paper or magazine than you worked in. It is a real shock early on. You have to constantly remind yourself why you switched.”

For Hervis, it was maintaining the ability to simply be a good storyteller “And isn’t telling a memorable, relatable, relevant story an audience will connect to what journalism, er, PR is all about?” he asks.

FALSE: “PR is easier than journalism.”

According to Nonnenmacher, PR “requires language skills, people skills, a breadth of knowledge, a news sense and an adherence to deadlines, and there’s no place to develop those traits than in a newsroom.”

Yet, while experience in journalism primes a savvy communicator for PR like no other opportunity, it does not ensure that joining a communications team will be a breeze.

“Corporate culture is an adjustment,” explains Ramey Becker, former TV reporter and current strategic communications consultant for msgwrks ltd.

Perhaps most eye-opening, cites an honest Becker, “You realize how much you don’t know about the real (read: business) world.” To soften the blow, Becker maintained connections with a former radio reporter who had successfully transitioned to governmental communications and served as a patient resource and mentor to her.

Lesson learned: Keep networking with those who have crossed over to the dark side.

Tips for journalists making the move to PR:

Know the difference between agency and corporate positions. Agencies often lend the rush and excitement of a start-up, offering new business wins and fresh clients, but corporate roles traditionally offer greater growth and salary opportunities.

Decide what type of communicator you are. Consider your strengths (writing or digital media management, for example) and leverage them if you need to get a foot in the door. Once you’re on staff, commit to learning the generalist trades; it’s critical to developing a well-rounded resume. Think: strategy, event planning, social media and even high-level knowledge of media buying.

“Remember to keep operating as a journalist.” Hervis explains: “The best part about who you are in PR is who you were and where you worked before. My media friends and contacts know they can call me and talk shop anytime, and I’m the same person. They also trust that I won’t pitch them a non-story.”

Looking to break into PR? Start with one of Mediabistro’s Public Relations courses. Taught by industry professionals, these courses help you up your skills, enhance your resume and land your dream job.

Topics:

Be Inspired, Career Transition, Get a Media Job

Journalism Advice

6 Ways to Track Down a Magazine Editor’s Email for Your Pitch

Harness your sleuthing skills to get your pitch into the right hands

By Kristen Fischer

Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.

5 min read • Originally published February 2, 2016 / Updated March 19, 2026

By Kristen Fischer

Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.

5 min read • Originally published February 2, 2016 / Updated March 19, 2026

Creating a winning magazine article idea and then articulating it into a knockout query letter is challenging enough for most writers, but all that hard work can be pointless if the pitch never reaches the right editor.

Publications make it hard to contact them on purpose in order to weed out inexperienced wordsmiths, says Jodi Helmer, a freelance writer based in North Carolina.

And since exploratory skills are an essential part of writing, editors like to know that a journalist is a good enough reporter to find their elusive email addresses.

So, want your pitch to land in the right hands? Follow these tried-and-true strategies to harness your inner Sherlock Holmes.

1. Know the Hierarchy

“I think oftentimes one of the mistakes writers sometimes make is they pitch to the wrong editor,” says Scott Hays, a freelance writer and adjunct college instructor in California.

An editor-in-chief or executive editor of a national publication isn’t likely to read freelance pitches, he says, so instead work your way down the masthead.

If specific sections or topics aren’t listed for each editor, your best bet is to try the managing editor or articles editor, either of whom can generally point your query in the right direction.

And, as you amass information, keep track of it! One idea is to create a color-coded database based on responses received. Even if it’s an out-of-office vacation message, it’s still good to know who you’ve contacted.

2. Hit the Press (and Sales) Room

A magazine’s online press room can be a treasure trove of information. It’s often listed on the parent company’s website under “press” or “media contacts,” and editors working on special issues or events associated with the brand may be quoted in press releases there.
Those releases will end with media contacts for the magazine, who have—you guessed it—an email address.

So, if you see the publicist’s address is maryjones@magazine.com, odds are others at the company follow a similar “firstnamelastname” format.

Another tactic is to look at the magazine’s media kit. Again, these typically list the magazine’s sales reps, and you can use their contact info as a guide.

Only a general email address listed? Just email a request for a media kit, and when a real person responds, follow up with their email address.

Pay attention, though. It’s possible that the publicists or sales reps handle more than one magazine in the company, so their addresses could be @parentcompany.com rather than having the same @magazine.com domain as the editors.
If you’re unsure, just try both until you get a lead.

3. Ask Other Writers

The writing community can be a valuable source of information, especially if you’re not familiar with a specific publication.
Check out FreelanceSuccess, AbsoluteWrite, Upod, and the American Society of Journalists and Authors. You may have to pony up some money to join some organizations, but a good assignment will likely more than cover that expense.

Furthermore, if you read a good story in your favorite publication, hit the Internet to find the writer behind it. Most published writers remember what it was like to be a rookie and will be more than happy to share the email conventions for the publications they work with.

Just don’t expect anyone to copy their entire roster for you. Take time to get to know members of any writing community you join or peers you meet, and be willing to offer help for their projects as well.

4. Use Social Media

Chicago writer Aubre Andrus says she uses Twitter to follow editors at the magazines she has her eye on. If she finds an editor’s message interesting, she’ll retweet it or respond.

“I build up a little relationship, or at least get them to recognize my name, then I send them a tweet asking if I can email them a pitch.
“That’s how I got into National Geographic Traveler,” Andrus says. “The editor sent me a direct message with her email address and we went from there!”

Andrus says virtual tweet-ups also can be a good place to connect live with an editor. “This is also a great way to get your name in front of an editor or at least show that you’re actively involved in the industry,” she adds.

If you spot an editor’s personal website with a non-work email address, resist the temptation to pitch through it.
Editors are people too and typically like keeping their personal and professional inboxes separate; you can come across as a pest by pitching through a side door. Instead, keep using the web to sniff out a work address.

It may take longer, but it will keep you on an editor’s good side and make them more receptive to your ideas.

5. Read Industry News

Media reporters keep up with industry changes and will often cover who’s coming and going well before an IT department can deactivate an email address or an art director can remove a name from a masthead.

If you read about new editorial hires or promotions, chances are those folks will be on the hunt for new ideas as they look to make a good impression in those crucial first 90 days on the job.

6. Pick Up the Phone

“I think too many writers are afraid to do this and rely too heavily on email,” says Kelly James-Enger, author of Six-Figure Freelancing.

Yes, we know dialing up an editor seems kind of analog, but James-Enger says it can still work when all else fails. However, the key isn’t to pitch over the phone—it’s to get accurate contact information.

So, it really doesn’t matter whether you speak to an editorial assistant or a receptionist. Just say something along these lines: “Hi, I’d like to send a pitch for your ‘Easy Recipes’ page. Can you tell me who handles that section?”

Even better: “Hi, I have a great idea for your ‘Easy Recipes’ section, and I have the assigning editor’s email address as JaneRobbins@magazine.com. Can you confirm?”

Nine times out of 10, the person will give you a yay or nay or—if you’re totally off-target—will tell you who to pitch instead.
Either way, demonstrating that you’ve already done most of the legwork frees the person on the other end of the line to simply fill in the blanks and move on to the main objective: getting off the phone.

All this searching and investigating can be draining, but it comes with the job. And you are a reporter, remember?
If you don’t hear back from an editor, says Hays, follow up with a quick reminder or approach another editor for one last push.

He explains, “If I’m really going out of my way to think thoroughly through who I’m pitching, why I’m pitching, what I’m pitching, and I’ve spent time working the pitch, then it’s only respectful that they respond somehow, someway.”

Topics:

Go Freelance, Journalism Advice

Advice From the Pros

How I Broke Into Social Media

“I was the youngest person on staff; I don't recommend that these days.”

By Rebecca Borison

@borisonr

Rebecca Borison is a tech reporter at The Street.

4 min read • Originally published February 9, 2016 / Updated March 19, 2026

By Rebecca Borison

@borisonr

Rebecca Borison is a tech reporter at The Street.

4 min read • Originally published February 9, 2016 / Updated March 19, 2026

Delia Paunescu is rocking at social media. As audience engagement editor at Newsday and amNewYork, she’s on top of the two newspapers’ social channels, but she also keeps up her personal brand across Twitter and Snapchat.

Delia started out as a writer and found her way into social media purely for being the youngest person in her newsroom. While that may have worked for Delia, she warns that age alone is not enough nowadays. Here, Delia passes on tips for aspiring social media pros who won’t be able to rely on their relative youth.

Current job: Audience engagement editor for Newsday Media Group
Past jobs: Social media coordinator for New York Post, social media coordinator for Food Network, assistant editor for Vision Monday, freelance web editor for Parenting Magazine, production intern on Showbiz Tonight
Hometown: Born in Romania, grew up in Tampa, FL
Education: Hofstra University

What do you do as an audience engagement editor?

I oversee the social media team and all our social properties. I’m also in meetings with editors and reporters trying to figure out how social can enhance their upcoming stories and projects, and how those stories and projects can be shaped to have maximum impact on our social properties.

How did you get into social media/audience engagement?

My very first reporting job also involved being the social media editor for a small B2B magazine called Vision Monday. I was a retail reporter rooted in the optical industry. I was also the youngest person on staff at the time, so they made me in charge of the Twitter password. I don’t recommend that these days, but it was fairly common practice in 2010.

What’s it like acting as the voice for a large publication?

It’s great fun but also terrifying. There’s always a fine line between being cheeky and having a personality for your brand and being too off-the-cuff and getting your publication in trouble.

How do you think social media strategy differs on Twitter versus Facebook or other platforms?

The platforms are different and the audiences are different. Stories on Facebook have a longer shelf life. You never fully know what major brand or celebrity will share your story, when it’s going to grab mass attention or to whom Facebook’s algorithm will show your story. For those reasons, it’s important to really get to know your audience and see what resonates with them.

On Twitter, it’s like a waterfall: information is constantly flowing and any one person will only dip their content cup in so many times throughout the day. It’s important to have something going constantly, but that also means you can play a story several times in the course of a day.

The main commonality for both platforms is that audiences are always receptive to new and cool ways of relaying information. It’s very exciting to see news organizations finally taking some creative freedom with how they present and share their pieces.

What advice do you have for someone trying to get into social media?

First you have to read everything you can. You have to know what’s going on with everything that interests you in this field. When you meet the people you’re ideally already following on Twitter and Instagram and Snapchat, the ones who are going to help you in your career, you’ll legitimately know what you’re talking about.

You also have to put yourself out there and chat up as many people as you possibly can. You have to ask for what you want, but you also have to do the work to deserve it. Older folks are easily impressed by young go-getters. It’s the “give me a job cause I want one” crowd we steer clear of.

Believe that it’s possible to make it in this field. Stick to what you really truly love but make sure you’re as versatile an employee as possible. Modern newsrooms are leaner than ever, so the more you know to do, the better your chances of sticking around.

Who is your favorite person to follow on Twitter?

This is probably the most difficult question. For that very reason, I made this list of all my favorite ladies on Twitter. It’s amazing to look at during any live event because they all have the most brilliant, non-irritating insights.

What’s your personal favorite social media platform?

Way back when, I loved Xanga. Hated MySpace. Loved Facebook. Loved Instagram. Currently obsessed with Snapchat (find me @deliapproved).

This interview has been edited for length and clarity.

If you’d like to hone your social media skills, consider taking a class. Mediabistro’s Online Courses offer social media topics that range from a crash-course in social media engagement to an in-depth analysis of social media metrics.

Topics:

Advice From the Pros, Be Inspired

Job Search

What Job Seekers Should (and Shouldn’t) Include on Their Social Media Profiles

Leverage social media to get the gig

By Kristen Fischer

Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.

5 min read • Originally published February 12, 2016 / Updated March 19, 2026

By Kristen Fischer

Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.

5 min read • Originally published February 12, 2016 / Updated March 19, 2026

Social media can be a huge asset for job-seekers. That is, if you have a solid profile.

What does your social media profile say about you? What should you put on it—and what should you leave off? Follow these tips to ensure your Twitter, Facebook, LinkedIn, Pinterest (and whatever comes next) pages are a reflection of your best self.

1. Descriptions of Previous Jobs

Using the job descriptions on a site like LinkedIn, you can paint the picture of how you made an impact in your previous roles by sharing details of your job duties and accomplishments.

“I think it’s bad for anybody not to have content or descriptions,” says Barbara Safani, president of Career Solvers in Manhattan. “For a writer, there’s a lot of opportunities to build [the profile] out past the traditional chronological and achievements of a resume.”

For example, if you’re a reporter, instead of just saying that you covered city hall, tell which stories you broke, that you have over 100 top-level sources in local government or that your investigation led to the modification of a law. Of course, LinkedIn provides much more space for this than Twitter or even Facebook. For those sites, it’s best to keep it brief by listing…

2. A Niche or Specialty

Most social media profiles offer a spot for a headline and summary, so writers need to take advantage of them, Safani notes. You can do this succinctly by mentioning your area of expertise as well as how your unique skill set helps you stand apart from the competition.

Lindsay Oberst, a writer from Atlanta, says it’s important to show a little bit of your personality by including a quirky or interesting detail, as well. “This way, people reading your profile won’t be bored, and you’ll increase the odds that they’ll remember you,” she adds.

3. Links to Your Work or Clips

Safani says that creative people can add personality to a standard profile by using the applications on LinkedIn, which let users showcase some of their work samples. If you do not use applications, you can link to your work whether it’s on your own website, or on your Mediabistro Freelance Marketplace listing.

“You also want to give a brief summary of your professional life anywhere that you are given the option—even in your Facebook profile,” suggests Margo Dill, a freelance writer based in St. Louis who teaches classes for wow-womenonwriting.com.

4. Charity Work and Professional Affiliations

Even if it doesn’t relate to the media biz, fulfilling work you do outside of a paying job can be a great conversation starter. Plus, you never know if the person scoping out your profile knows someone involved in that organization.

So, if you spend Sundays tutoring kids at the local community center or helping your child’s PTA organization, include it on your profile.

Likewise, listing professional groups you belong to is a good idea because it builds credibility.

5. Contact Information

This should go without saying, but unfortunately far too many people forget the basics. As someone who regularly scopes out the Web for creative professionals to interview, I can’t tell you how many wordsmiths do not have their contact information prominently displayed—or added at all.

Even if you simply link to your website or other social media profiles, that’s a pivotal step. The whole point of having a social media profile is to connect with other people, so—duh—give them the means to do so.

6. A Photo of Yourself

“You definitely need a profile photo that is a headshot of you,” says Dill. “It does not have to be from a professional photographer. It can be something your spouse took, but it should be you, smiling, wearing nice clothes.”

A shot of your newborn baby, the dog eating your shoe or that beloved Gandhi quote do not count.

That says, leave off anything incriminating that you wouldn’t want your mama to see. Photos of yourself giving a presentation at a trade organization conference? Add ’em. Pictures of what happened after the after-hours cocktail party? Skip ’em.

7. Professional, Well-Written Content

If your profile is public, prospective employers or industry peers can see anything you have on it. So, whether in the headline, summary or body of the profile, make sure it does not contain any typos. “It’s even more important that a writer have a well-written profile,” Safani says. “They’re under a little bit more of a microscope.”

And, although everyone tends to mix the personal and professional online, be mindful that anything even slightly offensive could reflect poorly on you—even if you aren’t currently job hunting. That includes political cartoons, t-shirts with wacky slogans or images or if you “Like” a statement on someone else’s wall.

Tracey Minkin, a freelance writer based in Providence, R.I., says “I have an eye constantly to the fact that people who want to hire me…would want to look at my Facebook page.”

The Bottom Line

Social media profiles are part of your calling card to the rest of the world, so exercise caution when posting. Keep the more personal content on a separate, private account that isn’t listed under your real name.

If you’re on the fence about what to post and what to leave off, think about how you view other people’s profiles. Would you want to hire someone if a lot of their posts sound depressing or use vulgar language? Probably not.

For Minkin, having an active Facebook wall makes her more hirable. “I’m more appealing because [potential clients and employers] see… I’m not embarrassed to promote my own content and the content that’s important to me,” she says.

When you’re job hunting, it’s a sure thing employers will be checking your LinkedIn profile. Impress them with a LinkedIn Profile Edit: Leverage one of our dedicated career advisers to ensure your profile aligns with your resume and professional experience.

Topics:

Get a Media Job, Get Hired, Job Search

Career Transition

How to Break Into Medical Writing and Editing

If you can handle complex jargon and love research, this growing field could seriously boost your career and your paycheck.

By Kristen Fischer

Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.

6 min read • Originally published February 23, 2016 / Updated March 19, 2026

By Kristen Fischer

Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.

6 min read • Originally published February 23, 2016 / Updated March 19, 2026

If you enjoy research, are skilled in technical writing and can understand complex jargon, becoming a medical writer or editor could be the perfect way to expand your portfolio and your paycheck.

“The opportunity for good medical communicators is tremendous and is continuing to grow,” says Brian Bass, co-author of The Accidental Medical Writer. “The medical communications field is very broad as well as very deep.”

Bass says there are two categories of people who come into the field: those with a scientific background who want to prove they can write or edit, and those who have a strong editorial aptitude but want to show they can handle scientific content.

If you can break into the field, you stand a chance to build a strong career in it. And if you can leverage your existing skill set, it’ll be that much easier to prove your worth.

Immerse Yourself in the Field

There are different tiers in this specialized editorial arena: the publishers of books and medical journals, which tend to pay less, and the higher-paying companies, like advertisers and pharmaceutical companies.

There’s also a market for more consumer-friendly articles in magazines and trade publications. No matter what you tackle, you’ve got to know how to understand and interpret complex lingo.

Bass recommends reading information from drug company websites, foundations, medical magazines and other media to help you see which type of writing is represented in which therapeutic areas.

For instance, you will probably find an article on WebMD easier to read than one in the Journal of Clinical Psychopharmacology.

That’s because audiences vary in the medical communications field: You can write or edit marketing collateral or magazine articles for consumers, or produce technical content geared directly at physicians.

“[To start], you need to start adapting yourself to the language of medicine,” Bass notes.

Knowing how to understand a technical dialect and properly convey it isn’t the only necessary skill. The medical field is governed by some pretty tight regulations, and you’ll be an asset if you know how to understand and apply those standards.

The Food and Drug Administration website is a great place to start learning about what can and cannot be said, Bass advises.

Writing vs. Editing vs. Copy Editing

According to Bass, you don’t have to be Doogie Howser to succeed in the field, especially if you come in on the editing side, which typically requires fewer credentials or industry experience. Editors make sure content is consistent and in compliance with regulatory standards.

Medical writers, however, need to understand more about a therapeutic area and use that in-depth knowledge to relay information about it, so getting in as a freelancer (especially one with no medical background) can be tougher.

But that doesn’t mean it’s impossible. Just as you would build clips in your general portfolio, offer to take on a writing or editing job pro bono, or create a hypothetical piece of content to prove your editorial capability.

You could write a column in your local newspaper on the health industry or offer to create a brochure for a medical practice, suggests Bass. Then once you’re in the industry, you can break into more technical areas, or segue into the more lucrative side: medical writing.

Copy editing can also be a good start, but make sure that’s your preferred field so you don’t get pigeonholed unnecessarily, says Laurie Lewis, a New York City-based medical writer and author of What to Charge: Pricing Strategies for Freelancers and Consultants. If writing is your forte and you’re good at putting information into layman’s terms, try penning articles for a patient education type of medical website. Lewis says the market is flooded with them.

“They need people who are good copy writers in a sense that they can tell a story; they can engage the reader; they can provide information,” she says. “The journalists, they are storytellers. They are educators. And they have to be able to put it into terms that ‘Joe Blow’ can understand.”

Prepare for Pay Day

In general, if you come in on the editing side the pay is less, but that’s still a good way to break in. Full-time medical editors can start at around $24,000 a year (other organizations have the base around $37,000) and earn up to about $70,000, according to PayScale.

Medical writers fare even better. According to an American Medical Writers Association survey, the mean salary for a woman with a bachelor’s degree in the field working full-time was $73,522, while men earned $90,640.

Having a master’s gets you even more dough, according to the survey: Women with those degrees earned $77,339, and men got $86,240. Advanced degrees such as a PharmD are the big payouts: females with advanced degrees got $91,797, and men earned $101,872.

Writing for an academic institution was on the lower side of the pay scale, while writing in the biotechnology or pharmaceutical field paid highest. Freelancers should expect to earn about the same.

A promising payday is great, but you have to make sure you enjoy the work enough. Medical writing and editing isn’t an easy field to “test out.” Research it and be sure you want to work hard to get your foot in the door.

The field is also very competitive. Just as in the media biz, the slow economic recovery has meant even more candidates are vying for jobs. Organizations will be pickier about whom they hire because skills are at a premium.

“There is a perception that there is a lot of work in the medical field and it is very high-paying,” notes Lewis.

“People who want to go the route that I went as a copy editor/proofreader and moving up aren’t necessarily going to find that it’s very well paying. Some of that work is still going to be from the publishing industry, or it’s going to be from companies that don’t want to pay the higher rates that the pharmaceutical work pays.”

Getting Started

Emma Hitt Nichols, PhD, a medical writer who runs her own agency in Georgia, began her career editing dissertations and scientific papers for non-English scientists. Eventually, she finished her PhD and nabbed a master’s in technical writing as well. Today, she creates continuing education materials for doctors specializing in oncology, infectious diseases and other medical topics.

To get started as a medical writer or editor, she suggests that editorial professionals do the following:

1. Join American Medical Writers Association. The AMWA offers an educational certificate that can give you credibility as a medical writer. “For people with some experience in the science/editing field, the BELS exam is good to take. This will give the ‘ELS,’ or ‘Editor in the Life Sciences,’ designation after your name which tells others that you have passed a stringent editing test,” she notes.

2. Join the Council of Science Editors. This is a premier industry organization for medical editors.

3. Get familiar with PubMed. Most medical writers are on PubMed every day, as the site includes 21 million citations for biomedical literature from MEDLINE, or Medical Literature Analysis and Retrieval System Online, a database of life science journals and books online. It is an essential tool for medical writers.

4. Sign up for The Hitt List. That’s Hitt’s free newsletter packed with medical writing job opportunities.

5. Learn AMA style. That’s American Medical Association style; AP and Chicago style is only used at consumer and trade publications. Simply knowing AMA isn’t enough to become a medical writer, warns Hitt, but it can get you in the door as a medical copy editor.

Looking for a medical writer or editor job? Check Mediabistro’s job board, where publishers, advertisers and marketers regularly post related job openings.

Topics:

Be Inspired, Career Transition

Skills & Expertise

Art Director – What They Do and How to Be One

Tap those Photoshop skills and visual sense to make a big impact

By Jenell Talley

Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.

6 min read • Originally published February 29, 2016 / Updated March 19, 2026

By Jenell Talley

Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.

6 min read • Originally published February 29, 2016 / Updated March 19, 2026

You’ve used your design skills to help others bring their creative vision to fruition long enough. It’s time to take a seat in the art director’s chair and execute your own wildly imaginative ideas. Check out what pros say about art director positions, then get those creative juices flowing!

What exactly does an art director do?

Specific duties of art director positions may vary depending on industry, but in general, art directors set the artistic tone of a project, using visuals to bring concepts to life for websites, magazines and newspapers, ad campaigns, television and film, photo shoots and video games.

“Every day is different, [and] that’s what I love most about my job,” says Kaitlyn Angstadt, senior art director at Brownstein Group, an advertising agency in Philadelphia. Angstadt spends some days holed up in a room with other creatives conceptualizing an ad campaign while others are spent creating a brand’s identity or layouts for a print ad. And then there are the days she’s at a photo shoot overseeing its production, ensuring the concept is realized.

It’s all about kick-ass imagery, according to Michael Brittain, who functioned as FX Networks’ art director during his years as the cable channel’s director of print. Brittain was responsible for coming up with movie, TV and video-game posters and turning those ideas into iconic imagery to use in ad campaigns. “It can be very challenging to create a piece of art that is good enough to hang up on the wall, that you’re proud of, that sets the bar higher for art in entertainment advertising,” says Brittain, now the creative director of Ignition Creative, an integrated marketing agency based in Playa Vista, California.

What skills do you need?

Strong conceptual skills are a given. “To create something meaningful, you must start with a strong idea,” says Angstadt. “This is the backbone of commercial art.”

Good communication skills are also essential. Your team has to understand what you want in order to deliver it. Clearly articulate your vision or risk jeopardizing the quality of the project.

A background in and knowledge of art history, photography, graphic design and typography are important too, says Brittain, as is being able to create with your hands. Photoshop has made art more accessible, but “being a hands-on artist transcends just buying an application for your computer.”

Who would be my boss?

Executive creative directors or associate creative directors are the usual head honchos, the latter often being the next rung on an art director’s career ladder.

Are there other titles with similar responsibilities?

Though they may be higher on some company hierarchies, design directors and creative directors are also responsible for conceptualizing projects and guiding their implementation.

What do I need to get ahead in this position?

As an art director, you’re always on, Angstadt says. “There’s never a time when you’re not thinking of new ideas,” so loving what you do is important. Ditto having a thick skin. In this line of work, as with other creative jobs, you have to be able to take criticism, even when you don’t agree with the feedback. If you don’t hit it out of the park the first or second or third go-round, dust yourself off and try again. It’ll make your home run that much sweeter.

How can I get my foot in the door?

Kick off your career with a degree in art or (graphic) design and a portfolio that will impress potential employers.

Breaking into an art director role

Stepping into the role of an art director is no small feat. It requires not just a mastery of design principles and a deep well of creativity but also the ability to lead, inspire, and communicate effectively with a team. Your journey from honing your craft to leading projects as an art director will be filled with challenges, learning opportunities, and, most importantly, moments of creative triumph.

Remember, the essence of becoming a successful art director lies in marrying visionary ideas with practical execution. It’s about pushing the boundaries of what’s possible while remaining grounded in the projects’ and your team’s needs. As you navigate your path, keep your creative fires burning, remain open to feedback, and never stop learning and experimenting. The world of art direction is dynamic and ever-evolving, offering endless opportunities to those willing to take the reins and drive their creative visions to fruition.

So, arm yourself with a strong portfolio, a resilient spirit, and an unquenchable passion for your craft. The art director’s chair awaits those ready to lead with creativity, imagination, and determination. With each project, you’ll bring visions to life and carve out your unique mark in the creative world. The journey may be complex, but the rewards of seeing your ideas influence and inspire are unparalleled. Here’s to your future as an art director—may it be as vibrant and impactful as the work you aspire to create.

Find the art director position you’ve been searching for on Mediabistro’s job board.

FAQs on Advancing to an Art Director Position

1. What are the primary responsibilities of an art director?

Art directors are responsible for setting a project’s artistic vision and direction. This role involves using visuals to bring concepts to life across various platforms such as websites, magazines, advertising campaigns, television, film, photo shoots, and video games. Daily tasks vary greatly, from conceptualizing ad campaigns and creating brand identities to overseeing photo shoots to ensure the vision is accurately realized.

2. What skills are crucial for an art director?

Key skills for an art director include strong conceptual abilities, excellent communication to articulate vision and ideas clearly, and a solid background in art history, photography, graphic design, and typography. Being a hands-on artist and having proficiency in tools like Photoshop are also important, but creativity extends beyond software skills.

3. Who typically oversees art directors in a creative organization?

Art directors usually report to executive creative directors or associate creative directors. These positions are often seen as the next steps in an art director’s career progression, offering opportunities for further advancement within the creative hierarchy.

4. Are there similar roles to art directors in the industry?

Yes, roles such as design directors and creative directors carry similar responsibilities, including conceptualizing projects and guiding their execution. These positions might be ranked differently within company structures but share the core task of leading creative direction.

5. How can I stand out and succeed as an art director?

Passion for your work and the ability to continuously generate new ideas are essential for success. Resilience and the ability to accept and learn from criticism are also crucial, as the creative process often involves multiple iterations before achieving excellence. Staying engaged with your creative pursuits and maintaining a thick skin in the face of feedback are key traits of successful art directors.

6. What educational background and initial steps are recommended for aspiring art directors?

A degree in art or graphic design, coupled with a compelling portfolio that demonstrates your creativity and skill, is the foundation for launching a career as an art director. Your portfolio should showcase diverse work and highlight your ability to conceptualize and execute your creative vision effectively.

7. Where can I find job opportunities as an art director?

Job boards dedicated to creative careers, such as Mediabistro, are excellent resources for finding art director positions. Networking within the industry and maintaining an up-to-date portfolio can also open doors to opportunities.

8. What is the importance of having a “thick skin” in the art director role?

Creative work often involves subjective evaluation, which means art directors must be open to feedback and criticism. Developing a thick skin allows you to learn from critiques without taking them personally, enabling growth and improvement in your creative output. In the face of criticism, resilience is crucial for personal and professional development in creative fields.

Topics:

Climb the Ladder, Skills & Expertise

1. Manage your expectations.

2. Listen first.

3. Find a need and offer help.

4. Come prepared.

5. Add to the social media conversation.

6. Break away from your friends.

1. SEO

2. Keyword

3. Target Audience

4. Copyright Infringement

5. Links

6. Promotion

7. Engagement

8. GIFs

1. Upload a Profile Photo

2. Beef Up Your Work Experience

3. Mention Extracurricular Activities

4. Monitor Links to Other Social Media

Contact companies directly

Pop into a chat

See who is viewing your profile

Target your approach

Ask for referrals

TRUE: “PR moves much slower than the newsroom.”

FALSE: “Publicists have to promote clients they may not believe in (or even like).”

TRUE: “Journalists will respect me more, because I understand what they want.”

FALSE: “PR is easier than journalism.”

Tips for journalists making the move to PR:

1. Know the Hierarchy

2. Hit the Press (and Sales) Room

3. Ask Other Writers

4. Use Social Media

5. Read Industry News

6. Pick Up the Phone

What do you do as an audience engagement editor?

How did you get into social media/audience engagement?

What’s it like acting as the voice for a large publication?

How do you think social media strategy differs on Twitter versus Facebook or other platforms?

What advice do you have for someone trying to get into social media?

Who is your favorite person to follow on Twitter?

What’s your personal favorite social media platform?

1. Descriptions of Previous Jobs

2. A Niche or Specialty

3. Links to Your Work or Clips

4. Charity Work and Professional Affiliations

5. Contact Information

6. A Photo of Yourself

7. Professional, Well-Written Content

The Bottom Line

Immerse Yourself in the Field

Writing vs. Editing vs. Copy Editing

Prepare for Pay Day

Getting Started

What exactly does an art director do?

What skills do you need?

Who would be my boss?

Are there other titles with similar responsibilities?

What do I need to get ahead in this position?

How can I get my foot in the door?

Breaking into an art director role

FAQs on Advancing to an Art Director Position

1. What are the primary responsibilities of an art director?

2. What skills are crucial for an art director?

3. Who typically oversees art directors in a creative organization?

4. Are there similar roles to art directors in the industry?

5. How can I stand out and succeed as an art director?

6. What educational background and initial steps are recommended for aspiring art directors?

7. Where can I find job opportunities as an art director?

8. What is the importance of having a “thick skin” in the art director role?

Linda Kallman