Search Engine Optimization (SEO) Specialist

About the roleWe're seeking an experienced Search Engine Optimization (SEO) Specialist to join our marketing team. As our SEO Specialist, you will be responsible for developing and implementing our SEO strategies and tactics to improve our organic search rankings, drive traffic to our website, and increase brand visibility. Responsibilities Conduct keyword research and optimize website content and structure Identify and implement on-page and off-page SEO strategies Track and analyze website analytics and search engine rankings Monitor and evaluate search results and search performance across major search engines Collaborate with content marketing team to develop and deploy SEO-friendly content Stay up-to-date with the latest SEO trends and algorithm changes Perform ongoing SEO audits and provide recommendations for improvement Monitor and analyze competitor SEO strategies Provide regular reports on SEO performance and recommend strategies for optimization Requirements 2+ years of experience as an SEO Specialist or similar role Strong understanding of search engine algorithms and ranking factors Proven track record of improving search engine rankings and driving organic traffic Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Knowledge of HTML, CSS, and web development principles Excellent analytical and problem-solving skills Strong attention to detail and ability to work independently Ability to stay up-to-date with the latest SEO trends and best practices Excellent communication and collaboration skills Experience with B2B SaaS products is a plus