Fortune Brands
Paid Social Media Coordinator
Fortune Brands, North Olmsted, Ohio, United States, 44070
Job Description
Job Description Summary
The Paid Social Media Coordinator for Fortune Brand Innovations will be responsible for developing, implementing, tracking and optimizing paid social campaigns across various social media channels and brands. Using expert, up-to-date information of paid social practices, this role will manage social campaigns from concept to build, to execution, to analysis. This role will be in charge of executing paid social campaigns through campaign set up, maintenance, optimizations and final reporting. Reporting to the Paid Social Media Manager, this role will have a holistic understanding of the organization’s social strategy and serve as a key player on the social team.
This is a
hybrid role
that can be based in our Deerfield, IL, North Olmsted, OH, or Maumee OH offices. You will work in the office on Tuesdays, Wednesdays, and Thursdays while having the ability to work from home on Mondays and Fridays.
Job Description
**
Responsibilities **
· Ensure the health of social campaigns, spending budgets in full, while meeting and exceeding business Key Performance Indicators.
· Proactively monitor campaign activity for delivery, ad quality and performance, while also working closely with the analytics team for all tagging and reporting requirements.
· Pull reporting and conduct ad-hoc reporting requests to identify optimization opportunities to implement both in real-time and long term.
· Serve as a paid social expert on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.
· Leverage first and third party data for targeting and insights.
· Partner with internal analytics team on pacing, optimizations and benchmarking.
· Create monthly paid social campaign calendars based on tactical media plans and overarching strategy.
· Develop paid social recommendations designed to meet business and social goals.
· Act as a paid social media subject matter expert for quarterly creative development briefs between brand and agency.
**
Qualifications **
· Bachelor’s Degree in Marketing, Communications, or a related discipline is required.
· Minimum of 1 year of experience working in the digital media buying and planning space with focus on paid social execution is required.
· In-Platform execution experience setting up campaigns such as Facebook and Pinterest Ads Manager.
· Experience with social media management tools like Sprinklr is preferred.
· Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags.
Qualifications:Additional Information
Company Description:
At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture [here]( https://www.fbin.com/careers/why-fortune-brands/culture/” target=)
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.Recruiting@fbhs.com and let us know the nature of your request along with your contact information.
Job Description Summary
The Paid Social Media Coordinator for Fortune Brand Innovations will be responsible for developing, implementing, tracking and optimizing paid social campaigns across various social media channels and brands. Using expert, up-to-date information of paid social practices, this role will manage social campaigns from concept to build, to execution, to analysis. This role will be in charge of executing paid social campaigns through campaign set up, maintenance, optimizations and final reporting. Reporting to the Paid Social Media Manager, this role will have a holistic understanding of the organization’s social strategy and serve as a key player on the social team.
This is a
hybrid role
that can be based in our Deerfield, IL, North Olmsted, OH, or Maumee OH offices. You will work in the office on Tuesdays, Wednesdays, and Thursdays while having the ability to work from home on Mondays and Fridays.
Job Description
**
Responsibilities **
· Ensure the health of social campaigns, spending budgets in full, while meeting and exceeding business Key Performance Indicators.
· Proactively monitor campaign activity for delivery, ad quality and performance, while also working closely with the analytics team for all tagging and reporting requirements.
· Pull reporting and conduct ad-hoc reporting requests to identify optimization opportunities to implement both in real-time and long term.
· Serve as a paid social expert on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.
· Leverage first and third party data for targeting and insights.
· Partner with internal analytics team on pacing, optimizations and benchmarking.
· Create monthly paid social campaign calendars based on tactical media plans and overarching strategy.
· Develop paid social recommendations designed to meet business and social goals.
· Act as a paid social media subject matter expert for quarterly creative development briefs between brand and agency.
**
Qualifications **
· Bachelor’s Degree in Marketing, Communications, or a related discipline is required.
· Minimum of 1 year of experience working in the digital media buying and planning space with focus on paid social execution is required.
· In-Platform execution experience setting up campaigns such as Facebook and Pinterest Ads Manager.
· Experience with social media management tools like Sprinklr is preferred.
· Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags.
Qualifications:Additional Information
Company Description:
At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture [here]( https://www.fbin.com/careers/why-fortune-brands/culture/” target=)
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.Recruiting@fbhs.com and let us know the nature of your request along with your contact information.