OpenAI Just Built Conversion Tracking. The Ad Wars Changed.

ChatGPT's new performance marketing infrastructure is already live. Plus: why a Bollywood composer scored an entire duology as one work, and the slow death of local news archives.

The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.

6 min read • Published April 10, 2026

By Mediabistro

The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.

6 min read • Published April 10, 2026

OpenAI is no longer testing the advertising waters. It’s building infrastructure. Code discovered in OpenAI’s ads manager by Adweek reveals conversion tracking capabilities being wired directly into ChatGPT: the technical foundation for performance-based advertising at scale.

OpenAI quietly launched its ads manager interface to pilot advertisers, according to Digiday, and simultaneously lowered the barriers to entry for brands wanting to test the system.

The playbook is familiar to anyone who watched Google and Meta in their early ad platform days: build the measurement tools first, make it easy to start spending, create muscle memory among advertisers before competitors can mobilize.

Career Signal: Demand for people who can operate AI-native ad platforms will spike as soon as OpenAI opens this beyond pilot stage. Marketing operations roles requiring AI platform expertise will multiply faster than the available talent pool.

For media and marketing professionals, this is a career-level shift worth understanding now. And the expansion impulse driving OpenAI’s move into advertising is reshaping the rest of creative media too.

OpenAI Wants to Be an Ad Platform, and It’s Moving Fast

The conversion tracking infrastructure Adweek uncovered is the technical tell. OpenAI is building the ability to measure whether a ChatGPT interaction led to a purchase, a signup, or any other downstream action advertisers care about. That measurement layer is what transforms a novelty ad unit into a performance marketing channel.

Both Google AdWords and Facebook Ads started with simple display offerings, then built conversion tracking, then added optimization tools, then became indispensable to digital marketing operations. OpenAI is compressing that timeline. The ads manager interface already includes campaign setup, targeting parameters, and budget controls. The conversion tracking layer is being assembled in parallel, not as a years-later add-on.

OpenAI’s structural advantage: ChatGPT usage generates behavioral data that traditional search and social platforms cannot access. Full conversational context. Multi-turn intent signals. Explicit preference statements are volunteered freely by users.

If OpenAI connects that data to advertiser conversion events, targeting precision could leapfrog existing platforms quickly. The risk for advertisers is lock-in. Performance marketing teams that build fluency early will have leverage, but they’ll also be dependent on a platform controlled by a single company with unpredictable product priorities.

The career implication is direct. Media planners who understand how conversational AI sessions differ from search queries or social feeds will be scarce and valuable. Browse open marketing roles on Mediabistro and notice how many already mention AI fluency as a plus. That “plus” will shift to “required” within quarters.

Everyone’s Stretching Into Someone Else’s Territory

The expansion pressure extends well beyond AI companies. Creative Bloq, a longstanding design and illustration publication, just launched a video review series covering mice, speakers, AI note-takers, and haptic gaming vests.

A text-based editorial brand deliberately adding video production infrastructure to compete for a different slice of audience attention and advertiser budgets. Video reviews generate higher engagement metrics and attract hardware brand advertising dollars that written reviews can’t command at the same scale.

Creative Bloq is betting that its editorial credibility transfers across formats, and that the investment pays off faster than the risk of diluting the brand. Whether that bet works depends on execution quality and whether the audience that valued Creative Bloq’s written voice tolerates the shift or simply leaves.

Live performance remains the counterweight to all this format expansion. Variety’s review of Bruce Springsteen at the Los Angeles Forum captures the mechanics of a touring artist operating at the highest level: tight arrangements, deliberate pacing, communal energy that can’t be compressed into streaming or social clips. Live performance resists digital distribution in ways that make it creatively and commercially durable.

Then there’s Netflix, still running into the same structural problem despite its unmatched ability to assemble prestige casts and greenlight at scale. Dan Levy and Rachel Sennott’s “Big Mistakes,” a crime comedy about two siblings embroiled in escalating chaos, earned a lukewarm Variety review that faulted it for lacking narrative discipline. Comedy plus crime plus star power doesn’t compensate for structural storytelling problems. That limitation applies across the industry.

What Holds Together When Everything Fragments

Shashwat Sachdev didn’t score two films. He scored one.

When Sachdev began work on what would become the “Dhurandhar” duology, the material existed as a single sprawling script with one protagonist and one emotional arc. The filmmakers decided during post-production to split the project into two commercially separate releases.

Sachdev refused to adjust. In his interview with Variety, he was plain about it: “It was always one emotional journey, one sonic travel.” He composed the score as a unified work, threading musical motifs and tonal continuity across both films even though they’d be released months apart to audiences who might see only one.

That choice was artistically disciplined and commercially risky. Bollywood production economics favor modularity. Scoring each film independently would have simplified the process, reduced coordination overhead, and let each release stand alone. Sachdev’s insistence on unity created additional constraints. The gamble paid off: the “Dhurandhar” score is now discussed as one of Bollywood’s most ambitious recent compositional projects.

The same tension between fragmentation and coherence plays out at an institutional level when local newsrooms lose their archives. Poynter’s reporting on the archive crisis documents a pattern repeating across newsrooms nationwide: cost pressures force office consolidations, physical archives get deprioritized during moves, institutional memory evaporates.

What Gets Lost: Reporters lose primary source materials that provide context for current coverage. Communities lose the documentary record of zoning fights, election results, crime patterns, and municipal decisions that shaped their neighborhoods. Nobody decided to destroy local history. It happened through accumulated small choices made under deadline and budget pressure.

Sachdev’s compositional discipline and the archive crisis share a structural question: what gets lost when the industry moves fast without protecting continuity? Sachdev’s answer was to refuse fragmentation even when it created production friction. Newsrooms are learning the answer too late, after the archives are already gone.

What This Means

The media industry is pushing into adjacent territory faster than it’s consolidating gains. OpenAI’s advertising infrastructure is the newest platform expansion. Creative Bloq’s video pivot is the format expansion every editorial brand is weighing. The archive crisis is the institutional cost when expansion happens without a preservation strategy.

If you work in marketing or ad operations, start learning OpenAI’s ads manager now. Early fluency will translate into hiring advantage within months. If you manage editorial brands considering format expansion, watch Creative Bloq’s execution carefully. That video bet will provide a case study for every publisher facing the same decision.

If you’re hiring, post a job on Mediabistro and specify AI platform experience or video production skills explicitly. If you’re looking, browse open roles on Mediabistro and prioritize opportunities that build your expertise in emerging platform infrastructure before the demand curve steepens.

This media news roundup is automatically curated to keep our community up to date on interesting happenings in the creative, media, and publishing professions. It may contain factual errors and should be read for general and informational purposes only. Please refer to the original source of each news item for specific inquiries.

Topics:

media-news

Hot Jobs

Entry-Level Media Jobs Worth Watching in April 2026

A rare Fast Company fellowship, a Kirkus editorial internship, and two mission-driven roles signal that the pipeline for junior talent is wide open.

By Mediabistro

The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.

5 min read • Published April 10, 2026

By Mediabistro

The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.

5 min read • Published April 10, 2026

The Junior Talent Pipeline Is More Interesting Than You Think

Senior roles get the headlines. Director of this, VP of that. But the most revealing signal in any job market is what organizations are building at the entry and mid-levels. Those investments tell you where leaders expect growth, not just where they’re plugging gaps.

Today’s Mediabistro listings include an unusually strong cluster of early-career and coordinator-level roles at organizations with genuine editorial credibility. Fast Company is running a design fellowship. Kirkus Reviews wants an editorial intern. A nonprofit newsroom needs a marketing coordinator who can actually read analytics dashboards. And a confidential client is hiring fiction editors to refine AI-generated content, a role that barely existed two years ago.

What connects these roles: each one sits at the intersection of traditional media craft and newer operational demands. The fellowship teaches branding across platforms. The editorial internship includes social media duties. The AI editing gig requires literary sensibility applied to machine output. Employers are looking for hybrid thinkers, even at the entry level.

Today’s Hot Jobs

Design Fellowship at Fast Company (Mansueto Ventures)

Why this one matters: Year-long fellowships at top-tier publications are genuinely rare, and this one pays $23/hour with PTO and benefits. Fast Company’s art department has won more design awards than most agencies, and the fellowship is structured to rotate fellows through branding, editorial design, infographics, and visual storytelling across print and digital. For a recent design grad, this is a launchpad.

What they want to see:

Recent graduate of a graphic design program with a strong portfolio spanning print and digital
Interest in editorial and branding design
Ability to work in-office Tuesday through Thursday at 7 World Trade Center, New York
Keen eye for typography and composition

Apply for the Fast Company Design Fellowship

Editorial Intern at Kirkus Reviews (Kirkus Media)

The draw here: Kirkus has been the gold standard in book reviewing since 1933. This paid, remote internship offers 15 to 25 hours per week of real editorial work: fact-checking, managing editorial calendars for print and digital, cataloging review submissions, and contributing to social channels. The posting also notes the opportunity to write for the publication, which means bylines at one of the most respected names in literary criticism.

BTW, if you’re trying to break into publishing or cultural journalism, understanding what editors really want from writers starts with roles exactly like this one.

Ideal candidate profile:

Interest in the publishing industry, cultural journalism, and criticism
Strong writing and research skills
Comfort with both clerical tasks and editorial contributions
Ability to work remotely 15-25 hours per week

Apply for the Kirkus Reviews Editorial Internship

AI Content Editor, Fiction (Research on Point)

What makes this role notable: This is one of the clearest examples of a new editorial category gaining traction. The client (listed confidentially through Research on Point) has integrated AI-assisted drafting into its fiction pipeline and needs experienced human editors to shape, refine, and fact-check that output. The rate is $25 to $35 per hour, freelance, fully remote. The job requires someone who can identify when AI-generated prose falls flat, loses voice consistency, or drifts from narrative logic. Literary instinct, applied to machine output.

Core qualifications:

Strong background in fiction editing and narrative structure
Experience evaluating and refining AI-generated content
Must reside in the United States
Ability to maintain voice consistency across AI-assisted drafts

Apply for the AI Content Editor (Fiction) role

Marketing and Advertising Coordinator at Next City

Why this stands out: Next City is a nonprofit newsroom covering urban policy and solutions journalism, and this remote, part-time coordinator role blends advertising operations with editorial collaboration. You’ll manage banner ads, execute sponsored article campaigns, build analytics reporting, and work directly with the editorial team. For someone who wants marketing experience inside a mission-driven newsroom without relocating, this checks several boxes at once.

Key requirements:

1 to 3 years of digital marketing experience
Advanced understanding of digital media analytics, including Google Ad Manager and Google Analytics
Experience with email marketing platforms like Mailchimp
Ability to manage multiple campaigns and meet deadlines simultaneously

Apply for the Next City Marketing Coordinator position

The Takeaway for Job Seekers

If you’re early in your media career or considering a pivot into editorial-adjacent work, pay close attention to roles that blend traditional skills with emerging demands. The AI content editor position would have been unthinkable three years ago. The Fast Company fellowship now includes platform-native design alongside print. Employers are building for a media landscape where versatility is the baseline, and they’re willing to train for it at the entry level.

That means the barrier to landing these roles is less about years of experience and more about demonstrating range in your portfolio, your writing samples, or your understanding of core industry fundamentals. Apply before the window closes.

Also on the Web

Beyond Mediabistro, these media roles are also making waves across the industry.

Director of Content Strategy at OrderlyMeds

A fully remote content leadership role paying $145K to $190K at a healthcare technology company. That salary range reflects the premium the health sector is placing on content leaders who can translate complex information for broad audiences.

Apply for the Director of Content Strategy at OrderlyMeds

Head of Content at DealMachine LLC

Austin-based DealMachine is looking for someone to build a personal brand content engine from scratch. The listing leans heavily into founder-led media, a growing category where content leaders function more like executive producers than traditional editors.

Apply for the Head of Content role at DealMachine

Marketing Manager at National Marine Sanctuary Foundation

A mission-driven marketing role in Silver Spring, MD, paying $62K to $67K. Conservation and environmental organizations rarely post dedicated marketing manager positions, making this one worth a look for anyone drawn to cause-aligned work.

Apply for the Marketing Manager role at National Marine Sanctuary Foundation

Topics:

Hot Jobs

media-news

The Pointe Malibu Recovery Center Seeks Private Arbitration in Mold Exposure Lawsuit After Court Denies Motion to Seal

By Media News

2 min read • Published April 10, 2026

By Media News

2 min read • Published April 10, 2026

Luxury $100,000 a month treatment facility seeks to move mold exposure and medical neglect lawsuit behind closed doors.

LOS ANGELES, CA / ACCESS Newswire / April 9, 2026 / On April 7, 2026, The Pointe Malibu Recovery Center and its Executive Director, Jennell Maze, LCSW, filed a Motion to Compel Arbitration and Stay Proceedings in Hickman v. James & Bentz, Inc., et al., Case No. 25SMCV04669, before the Honorable Mark H. Epstein in Department I of the Los Angeles Superior Court, Santa Monica Courthouse. The hearing is set for May 28, 2026 at 9:00 a.m.

The motion follows the Court’s denial of Defendants’ earlier motion to seal records in the case. Having failed to keep the case file from public view, The Pointe Malibu Recovery Center now seeks to compel the entire dispute into private arbitration.

Plaintiff Robert Alexander Hickman’s First Amended Complaint, filed March 10, 2026, asserts 13 causes of action arising from his July 2025 stay at the facility, located at 31450 Broad Beach Road, Malibu, California, for which he paid $50,000 for a 16-day stay: General Negligence (Premises Liability), Negligence, Negligence Per Se, Fraud (Concealment), Negligent Misrepresentation, Medical Malpractice, Professional Negligence (Licensed Clinical Social Worker), Unfair Business Practices (Business and Professions Code section 17200), Intentional Infliction of Emotional Distress, Negligent Infliction of Emotional Distress, Breach of Contract, Breach of the Implied Covenant of Good Faith and Fair Dealing, and Rescission and Restitution.

Named defendants include James & Bentz, Inc. dba The Pointe Malibu Recovery Center, Jennell Maze, LCSW, Martha E. Vincent (Trustee of the WWV Living Trust), and Stacy Cohen, MD.

Court Case Link: Los Angeles Superior Court Civil Case Access: https://www.lacourt.ca.gov/pages/lp/access-a-case/tp/find-case-information/cp/os-civil-case-access

MEDIA CONTACT: Logan Anthony, Verdict Public Relations, LLC., pr@verdictpublicrelations.com, (310)765-7445

SOURCE: Verdict PR

Related Documents:

View the original press release on ACCESS Newswire

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media-news

Networking

How to Network for a Job: 7 Steps to Land Your Next Role

Expert strategies for turning networking opportunities into career opportunities

By Joel Schwartzberg

Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.

7 min read • Originally published January 27, 2015 / Updated April 9, 2026

By Joel Schwartzberg

7 min read • Originally published January 27, 2015 / Updated April 9, 2026

You never know when a promising networking opportunity will strike. It could be at a conference, a book signing, a friend’s dinner party, or a chance encounter on public transit. In any of these scenarios, the pressure’s on you to make a positive impression—so that when a job opens up, your new connection thinks of you first.

Networking remains one of the most effective ways to find a job. According to multiple studies, 70-85% of jobs are filled through networking rather than job boards or social media. Here’s how to make your next networking opportunity count.

1. Take the Initiative

Many people fail at networking because they’re too shy or intimidated to approach someone influential. But the first move is always yours.

If you’re polite, direct, and respectful of their time, most people will be open to a brief exchange. And if someone isn’t receptive? That tells you something about whether they’re the kind of person you’d want to work for anyway.

Tips for making the first move:

Prepare a brief introduction about who you are and what you do
Have a genuine question or comment ready to start a conversation
Approach with confidence—you have value to offer too
Read the room and choose appropriate moments to engage

2. Start with the Relationship, Not the Resume

Networking is about creating a connection, not making a hard sell.

“Focus first on building the relationship with the executive. It’s important to make a connection before asking for anything,” says Kent Lee, career consultant for Yahoo! and CEO of Perfect Resume. “This can be done by simply asking questions that show a general interest and enthusiasm in the executive’s company.”

Digital marketing consultant Brandon Lewin agrees: “Get to know the person and make it all about them. If you end up liking them, then at the end ask for an opportunity to make contact.”

Be aware of context, too. Recruiting consultant Bill Humbert encourages not taking precious minutes away from someone’s social or leisure time. “It’s best to ask for a time when you may chat with them outside the event,” he says. A corporate or industry event may be a more appropriate setting for a detailed business conversation.

3. Schedule a Follow-Up Meeting

Don’t let the conversation end without planning a more formal meeting.

“You rarely turn a single encounter into a job or even a job lead,” says Caroline Ceniza-Levine, career expert with SixFigureStart. “So the most important thing about meeting a high-powered executive or another influential person is to set up a further relationship.”

Elene Cafasso, founder and president of executive coaching firm Enerpace, suggests requesting 10-15 minutes of their time for an informational interview. Be clear that you’re primarily after information, not a job.

“It’s fair to ask the executive where she thinks the best fit would be, considering your skill set and career—but don’t pester her for a job,” cautions Cafasso. “If the executive is willing to meet for coffee or breakfast, even better. If she invites you to the office, it’s a home run!”

4. Get Contact Information

None of this following up can happen if you don’t get contact information.

“How do you get contact info? You ask for it,” says Ceniza-Levine. “Tell them you enjoyed speaking with them and would like to stay in touch. Propose things you might stay in touch about—perhaps you’re attending a conference and will update them on that. Ask for the best way to stay in touch: email, phone, or LinkedIn.”

Important: If someone asks to connect on LinkedIn, make sure your profile is up to date with current information and recommendations before accepting.

5. Know Your Industry

If you manage to start a conversation, establish that you know what you’re talking about.

“Know that person’s business, the competitors, the broader industry—and you can engage with them in a way that shows you know what’s going on,” explains Ceniza-Levine. “You don’t want to be just an outsider looking in. Already understand the industry.”

Quick ways to brush up before an event:

Do a Google News search on the company and industry
Read any recently published articles thoroughly
Check the company’s recent press releases and social media
Prepare to break the ice with “I was just reading this morning that…”

6. Offer Something of Value

Networking requires “give and take,” says Humbert. “Make sure you ask if there’s something you can do for them.”

Meagan Feeser, director of PR and communications for Gavin Advertising, used this approach to land her job:

“I met my now-boss three years ago at a monthly networking event she founded. When she needed help organizing the events six months down the line, I volunteered. Based on that interaction and working together in that capacity, I was her first hire when she started her own advertising agency several months later.”

Ways to provide value:

Share a relevant article or resource
Make an introduction to someone in your network
Offer to help with an event or project
Provide expertise or perspective on a challenge they’re facing

7. Keep Following Up

How do you keep a relationship going without caving in and saying, “Please give me a job”?

Ceniza-Levine suggests sending “a results update based on whatever you talked about in that first contact” or simply an insightful article. “There are lots of ways to follow up that have nothing to do with asking them for help on your job search,” she says.

Cafasso encourages you to stay in touch with monthly email updates on the status of your search. “And be sure to circle back after you speak with contacts they recommend,” she says. “Basically, stay top of mind so that, if they see something right for you, they’ll forward your resume to the hiring manager.”

Getting an inside referral to a hiring manager is the next best thing to getting a direct interview offer. And don’t forget the thank-you note.

Networking Dos and Don’ts

Do	Don’t
Focus on building genuine relationships	Lead with “I’m looking for a job”
Ask questions and listen	Dominate the conversation by talking about yourself
Follow up within 24-48 hours	Wait weeks to reach out
Offer value before asking for favors	Only reach out when you need something
Research the person/company beforehand	Ask questions you could easily Google
Be respectful of their time	Corner someone at a social event for 20 minutes

Where to Network for Jobs

Industry conferences and events – Focused networking with people in your field
Professional associations – AMA, PRSA, local chapters with regular meetups
LinkedIn – Connect with people at target companies, engage with their content
Alumni networks – College and university connections
Meetup groups – Industry-specific gatherings in your city
Informational interviews – Proactively request conversations with people in roles you want
Friends and family – Let your personal network know you’re looking

Frequently Asked Questions

How do I network for a job if I’m introverted?

Focus on one-on-one conversations rather than large group settings. Prepare talking points in advance so you feel more confident. Set small goals—like having two meaningful conversations at an event. Follow up via email or LinkedIn, where you may feel more comfortable than in person.

What should I say when networking for a job?

Start by showing genuine interest in the other person—ask about their role, their company, or their career path. Share briefly what you do and what you’re looking for, but don’t lead with a job request. Focus on building a relationship first, then ask if you can stay in touch or schedule a follow-up conversation.

How do I ask for a job through networking without being pushy?

Don’t ask directly for a job. Instead, ask for advice, information, or introductions. Say something like “I’d love to learn more about how you got into this field” or “Do you have any suggestions for someone looking to break into this industry?” If the relationship develops, job opportunities often follow naturally.

How long should I wait to follow up after meeting someone?

Follow up within 24-48 hours while the conversation is still fresh. Send a brief email or LinkedIn message thanking them for their time, referencing something specific you discussed, and suggesting a way to stay in touch or meet again.

How do I network when I don’t know anyone in my target industry?

Start with LinkedIn—search for people at companies you’re interested in and send personalized connection requests. Request informational interviews. Attend industry events and conferences. Join professional associations. Ask friends and family if they know anyone in the field who might be willing to talk.

Is networking really that important for finding a job?

Yes. Studies consistently show that 70-85% of jobs are filled through networking rather than job boards. Many positions are never publicly posted—they’re filled through referrals and internal recommendations. Building a strong professional network significantly increases your chances of learning about and landing opportunities.

How do I maintain networking relationships over time?

Stay in touch periodically—not just when you need something. Share relevant articles, congratulate them on achievements you see on LinkedIn, and provide updates on your own career. Aim for genuine, helpful interactions rather than transactional ones.

What if someone I networked with doesn’t respond?

People are busy—don’t take it personally. Wait a week or two, then send a polite follow-up. If you still don’t hear back, move on. Focus your energy on connections who are responsive and engaged.

Ready to put your networking skills to work? Browse open positions on Mediabistro’s job board.

Topics:

Networking

Journalism Advice

How to Become a Technical Writer: Career Guide, Salary Data & Real-World Advice

What it is, what it pays, and how one writer broke in with no tech background

By Amanda Layman Low

@AmandaLaymanLow

Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.

13 min read • Originally published September 21, 2016 / Updated April 9, 2026

By Amanda Layman Low

@AmandaLaymanLow

13 min read • Originally published September 21, 2016 / Updated April 9, 2026

What Is Technical Writing?

Technical writing is the practice of creating clear, concise documentation that explains complex information to a specific audience. Technical writers produce user manuals, API documentation, how-to guides, white papers, and instructional content for software, hardware, medical devices, and other technical products.

Unlike creative writing, technical writing prioritizes clarity, accuracy, and usability over style. For examples of technical writing, think user manuals, API documentation, software guides, knowledge base articles, and standard operating procedures (SOPs).

What Does a Technical Writer Do?

Technical writers translate complex technical concepts into user-friendly content. Daily responsibilities include interviewing subject-matter experts (SMEs), researching products and technologies, writing and editing documentation, creating diagrams and visual aids, managing content in CMS platforms, collaborating with engineering and product teams, and maintaining style guides.

Most technical writers work in software/tech (45%), manufacturing (15%), healthcare (12%), and finance (10%).

Essential Technical Writing Skills

Beyond writing ability, successful technical writers need a specific skill set that combines communication, research, and technical literacy. Here’s what employers look for:

Research skills — You’ll interview SMEs and synthesize complex information from multiple sources
Tool proficiency — Familiarity with documentation tools like MadCap Flare, Confluence, or Markdown
Audience awareness — Translating jargon for different reader levels, from beginners to advanced users
Project management — Juggling multiple deadlines and stakeholders simultaneously
Basic tech literacy — You don’t need to code, but understanding APIs, software, and systems helps
Attention to detail — Technical accuracy is non-negotiable in this field
Adaptability — Tools and technologies change constantly; you need to keep learning

Technical Writer Salary

According to the Bureau of Labor Statistics, the median salary for technical writers is $91,670 per year ($44/hour). Entry-level positions start around $50,000–$60,000, while senior technical writers and documentation managers can earn $100,000–$130,000+.

Freelance technical writers typically charge $50–$100/hour depending on specialization. The highest-paying industries are software development, pharmaceuticals, and financial services.

Freelance Technical Writing

Freelance technical writing offers flexibility, higher hourly rates, and the ability to choose your projects. Freelance technical writers typically earn $50–$150/hour depending on specialization and industry. The demand is high because companies often need documentation for specific projects—product launches, software updates, compliance requirements—without hiring full-time staff.

I’ve built my entire career as a freelance technical writer, working with 100+ companies over 15 years. The key to freelance success is building a niche (mine is B2B software and SaaS), developing a strong portfolio, and maintaining relationships with clients who provide repeat work. Many freelancers start with platforms like Mediabistro, Upwork, or Contently, then transition to direct client relationships.

How I Became a Technical Writer With No Experience

Before I delved into how to start technical writing, I thought the field was about drawing up instruction manuals or legal documents. Maybe at a higher level, some of these people got to write NASA reports or top-secret government stuff. Still, for someone like me, the options for finding a technical writer job were probably limited to explaining how to assemble a cabinet or work a coffee machine.

Despite what I thought was a complete lack of technical knowledge, I landed a contract job writing eLearning course material that teaches sales representatives how to sell software. Weird, right? The gist was this: I would read through a bunch of source documents, try to make sense of the information, and structure it into four lessons based on an outline provided to me.

But let me go back. When applying for the job, I was asked to complete a “writing assessment” that all contractors must take to determine their skill level. I almost gave up before even starting. When I read the instructions, I didn’t understand half the words on the screen, let alone what I was supposed to do with them.

So I just did my own thing; I wrote a marketing blurb about the company, based on its website content and whatever else I could find online. I hoped to show them I could at least research and put words into grammatically acceptable sentences.

I guess it was good enough. A few days later, I was given a technical writing assignment that would pay more than I’d earned in the last six months.

Then I saw a job posting saying the company was looking for a full-time writer. I jumped at the opportunity—and got the job. That first project was challenging. I cleared my schedule and locked myself in my office for an entire weekend. When I finally finished it, I got paid promptly. I was asked to do another project that made my first project feel like “How to Zip Up Your Fly: A Post-Urination Guide.”

But the more I familiarized myself with the industry jargon, the more this type of writing started to feel natural. Although I still have plenty to learn, I’m now twice as fast at completing an assignment as I was when I started. New projects became open to me: editing a PowerPoint slide, writing catchy marketing copy, and performing quality assurance on a completed course.

Here are some of the things I’ve learned about being a technical writer:

Is Technical Writing a Good Career?

We’ve been hearing talk about the changing face of journalism, but technical writing isn’t going anywhere. Companies will always rely on the written word to communicate, teach, and sell.

Although my ability to extract critical business issues from an SME transcript may be less romantic than, say, my novel about low-income, spirited lesbian waitresses struggling with addiction (that’s a real—unpublished—thing I wrote), the former pays the bills, promises growth, and affords me new joys in life.

Do You Need a Technical Background?

I’m not Steve Jobs; I’m just a person who pays close attention to what she reads and asks a lot of questions. I still don’t 100 percent understand the difference between a switch and a router, but I’m not ashamed to ask a colleague.

And there’s a hidden benefit to ignorance: If, by the end of my writing, I can understand something complex, I am fairly certain my audience will understand it too.

What’s the Day-to-Day Work Like?

Although there are creative aspects to technical writing, most of the writing I do is black-and-white. “In this lesson, we’ll cover a, b, and c,” or “When selling to this type of person, discuss a, b, and c.”

It’s nice to have clear expectations and a process to follow rather than feel like every day is a desperate attempt to flag down the muse. Plus, it leaves some breathing room in my creative well at the end of the day for the types of writing and art that bring me true joy.

What I Actually Earn as a Technical Writer

The tech-writing industry pays approximately $50 an hour, with salaried writers typically making approximately $70,000-$95,000 a year. For contractors, pay may be project-based rather than hourly, and for me, it has ranged from $400 to $2,500 per project.

Do I think it’s fair that technical writers get paid more than journalists and novelists? No. I don’t think technical or sales writing is intrinsically “worth” more than beautiful prose. But I won’t deny that the income eases a ton of the stressors from my past life (especially as the sole income earner in my family, with a toddler and a husband who just went back to school).

Money may not be a motivating factor for all writers, but for those who, like me, have a degree but few professional skills beyond writing, it’s reassuring to know my words are worth more than a handful of peanuts.

How to Become a Technical Writer (Step-by-Step)

Basically, technical writing all day, every day, isn’t the facepalm-migraine it sounds like, and that’s why I recommend it to anyone who wants to write for a living. My suggestion is to dip your toes in. Search for jobs that are a little bit out of your comfort zone. Google technical writing jobs or sales writing jobs.

The company I work for is a sales consulting company. Still, most corporations have in-house writers and contractors who provide content for training, presentations, and other corporate materials. Also, mine your social media. I initially found this job through a status update of a friend of a friend. And then do your best. You may find that you’re way more capable than you initially thought. You just have to trust yourself to be great.

So if you’re exploring how to start technical writing, don’t hesitate to take the plunge. Search for jobs that push your boundaries, and don’t be afraid to leverage your social media connections. You’re more capable than you think, and all it takes is the courage to begin.

Breaking In Without Experience

If you’re an entry-level technical writer or trying to break in with no experience, here’s how most people get started:

Create sample documentation — Write documentation for open-source projects on GitHub, or document a product you use regularly
Document at your current job — Volunteer to write SOPs, training materials, or process guides for your team
Build a portfolio — You only need 2-3 strong samples to start applying for jobs
Earn a certificate — Google’s Technical Writing courses are free; the Society for Technical Communication (STC) offers recognized certifications
Start with contract work — Entry-level contract positions are often more accessible than full-time roles

Growing Your Technical Writing Career

So what’s next after you’ve dipped your toes into technical writing? Take it from me: don’t stop at just being good enough.

The field constantly evolves, and you must keep up if you want to stay competitive. That means continually educating yourself. Attend webinars, take specialized courses, or pursue a technical writing certification. Trust me, investing in yourself never goes out of style.

Let’s Talk About Networking

I used to roll my eyes at networking, but hey, it works.

LinkedIn is a goldmine for this. Connect with other technical writers, join industry-specific groups, and don’t be shy to slide into someone’s DMs (professionally, of course). A simple message can go a long way. After all, I landed one of my first major contracts by just asking, “Hey, are you guys looking for a writer?” Turns out, they were.

Get Used to Deadlines

And then there’s the ever-so-daunting work-life balance. I won’t sugarcoat it; deadlines can be harsh. But guess what? Good time management can make you feel like a wizard. Block out your time for specific tasks and stick to it. You’ll find that not only do you get more done, but you also won’t feel like you’re constantly racing against the clock.

What about tackling more complex projects? Initially, writing about topics like blockchain or artificial intelligence can be intimidating. But don’t let the jargon scare you away. You’ve got the research skills; use them. The more you understand the topic, the easier it becomes to write about it. And the more complex the topic, the higher the pay. It’s a win-win.

Don’t overlook the power of feedback. Constructive criticism is your friend, not your enemy. After completing a project, ask for feedback and take it gracefully. If you keep your ego at the door, you’ll find these insights to be the quickest route to improving your craft.

Lastly, if you’re still pondering how to start technical writing, remember it’s never too late. I’ve met people who transitioned into this field in their 40s and 50s. So age, background, or experience shouldn’t be roadblocks. If you have a knack for writing and a willingness to learn, you’re already ahead of the game.

Amanda Layman is a B2B technical writer and content strategist with over 15 years of experience in the tech industry. She has written for Fortune 500 companies, including VMware and Dell, and has helped 100+ software and SaaS companies with technical content, eLearning development, and sales enablement materials. Amanda is the author of The New Freelance: A Book for Writers and founder of Tigris, a tech content agency. She holds a Bachelor’s degree in Writing from Drury University. Connect with her on LinkedIn.

Discover new jobs for technical writers on Mediabistro’s media job board.

FAQs on Technical Writer Careers

What is technical writing?

What degree do you need to be a technical writer?

No specific degree is required to become a technical writer. While many technical writers hold degrees in English, Communications, Journalism, or Computer Science, employers primarily value strong writing skills, the ability to learn technical subjects quickly, and a solid portfolio. Many successful technical writers come from unrelated fields like teaching, engineering, or creative writing.

Can I become a technical writer without experience?

Yes. Many technical writers enter the field with no prior experience by building a portfolio of sample work, volunteering to document open-source projects, or starting with entry-level contract positions. The key is demonstrating strong writing ability and a willingness to learn technical subjects.

Can you be a technical writer without a tech background?

Absolutely. I came from a creative writing background with zero tech experience. Many successful technical writers have degrees in English, journalism, or communications. What matters is your ability to learn quickly, ask good questions, and explain complex topics clearly. Your “outsider” perspective can actually be an advantage—if you can understand it, so can your readers.

What is the difference between technical writing and content writing?

Technical writing focuses on explaining how things work—it’s instructional, precise, and designed to help users accomplish specific tasks (like using software or assembling a product). Content writing is typically marketing-focused, designed to engage, inform, or persuade an audience (like blog posts or website copy). Technical writing prioritizes clarity and accuracy; content writing often prioritizes engagement and SEO.

What tools do technical writers use?

Common technical writing tools include documentation platforms (MadCap Flare, Adobe FrameMaker, Confluence, Notion), version control systems (Git, GitHub), markup languages (Markdown, DITA, XML), screen capture tools (Snagit, Camtasia), and diagramming software (Lucidchart, Visio). Many companies also use content management systems like Paligo or Document360. Most tools can be learned on the job—don’t let unfamiliar software stop you from applying.

What skills are essential for someone starting in technical writing?

Technical writing demands the ability to simplify complex information, strong research skills, attention to detail, and proficiency in grammar and style. While not initially required, familiarity with the subject matter is beneficial as you grow in your role. The ability to understand and convey technical concepts to various audiences is crucial.

How can I improve my chances of landing a technical writing job without prior experience?

Start by honing your writing skills and familiarizing yourself with technical writing principles through online courses or workshops. Create a portfolio showcasing your writing ability, even if it’s not directly related to technical writing—volunteer for technical writing projects, like creating documentation for open-source software, to gain experience. Networking, especially on platforms like LinkedIn, and leveraging your social media connections, can also open doors to opportunities.

Do technical writers need certifications?

Certifications aren’t required, but they can help entry-level writers stand out. Google’s Technical Writing courses are free and well-regarded. Programs from the Society for Technical Communication (STC) carry industry recognition and can demonstrate your commitment to the profession. Certifications are particularly helpful if you’re transitioning from another field or lack a related degree.

Is technical writing a remote job?

Yes—technical writing is one of the most remote-friendly careers. Most of my work over the past 15 years has been fully remote, and most technical writing job postings now offer remote or hybrid options. The nature of the work (writing, researching, collaborating via digital tools) translates well to remote environments.

What types of industries hire technical writers?

Technical writers are in demand across various industries, including software and technology, healthcare, engineering, finance, and government. Their skills can benefit any industry that relies on complex products, services, or processes.

How do I find technical writing jobs?

Beyond traditional job boards, consider looking at industry-specific forums, social media networks, and professional networking sites like LinkedIn. Websites dedicated to freelance and contract work, such as Mediabistro, can also be valuable resources. Don’t underestimate the power of networking; sometimes, a simple message or connection can lead to an opportunity.

What is the expected salary for a technical writer?

Technical writer salaries vary widely based on experience, location, industry, and whether you work as a contractor or a full-time employee. According to the Bureau of Labor Statistics, the median salary for technical writers is $91,670 per year. Entry-level technical writers typically earn $50,000–$70,000, while senior writers and managers can earn $100,000–$130,000+. Freelance rates range from $50–$100/hour depending on specialization and industry.

How can I stay competitive in the technical writing field?

Continual learning is key. Stay abreast of industry trends, new technologies, and advancements in technical communication. Participate in webinars, take specialized courses, and consider pursuing advanced certifications. Engaging with professional communities and networks can also provide insights and opportunities for professional development.

Can I transition from another career to technical writing?

Absolutely. Many technical writers come from varied backgrounds, including journalism, teaching, and even fields unrelated to writing. What’s important is your ability to learn and convey technical content effectively. When applying for roles, highlight transferable skills such as writing, research, project management, and subject matter expertise.

How important is networking for aspiring technical writers?

Networking is crucial. It can lead to freelance opportunities, full-time positions, and valuable mentorships. Engage with other writers and professionals in your target industry through social media, professional associations, and conferences. A proactive approach to networking can significantly enhance your visibility and chances of success in the field.

Topics:

Journalism Advice

Get a Media Job

How to Use Social Media Marketing to Land Your Next Creative Job

By Miles Oliver

Miles is an independent writer with a background in business and passion for tech, design, and news. When he is not writing, he is most likely mountain biking or kicking back with a cup of tea.

6 min read • Originally published June 2, 2023 / Updated April 9, 2026

By Miles Oliver

Miles is an independent writer with a background in business and passion for tech, design, and news. When he is not writing, he is most likely mountain biking or kicking back with a cup of tea.

6 min read • Originally published June 2, 2023 / Updated April 9, 2026

Create, and the work will speak for and sell itself. That’s the dream, right? Maybe so. But the reality is that work can’t do everything. The most successful artists, musicians, makers, and creatives rely on solid marketing to build their brands, sell their products, and land new clients within their respective industries. If you’ve yet to create a real marketing strategy, now’s the time.

Marketing on social media has proven to be one of the best tactics for creative job seekers. From how many people you can reach to how easy it is to create and share unique content that goes viral, social media is a sure bet for starting your marketing journey and showcasing your work.

Use the following guide to plan and execute a successful social media marketing strategy that elevates your creative career.

Determine What You Want To Use Social Media For

Many creatives get on social media and go with the flow. They don’t have any real direction, and the results they’re getting (or not getting) clearly indicate that.

If you want to get something out of social media marketing, you need to determine what that something is. In other words, what are your social media marketing goals? What would be your ideal results from a successful social media marketing strategy? What types of clients are you hoping to attract? Which gigs are you hoping to land?

Whether it’s brand awareness, showcasing your portfolio, creating a community, or another goal, determine what you want to use social media for and be clear about it.

Write Out an Actual Plan

Once you know what you want to use social media for and the ideal results you want from your strategy, it’s time to write out an actual plan. Get the details of your marketing strategy down on paper or in a digital document.

Discuss the specifics of who you’re targeting on social media. Think about how you will present yourself on social media in order to showcase your best work. Dig into details about the platforms you’ll be on and the kind of content you’ll create for each. Detail everything you will do on social media to create the best experience for your fans and followers.

Your plan is the roadmap you’ll follow to ensure you’re successful on social media.

Get Into a Content Creation Routine

Creating content is the most time-consuming part of social media marketing. You need to create a lot of it and post often to break through the oversaturation plaguing social media today.

The thing is, you can’t just create any old content and expect it to take off. You must invest time and effort to develop high-quality, original content. A content creation routine will help you get into this habit.

Start with designing a dedicated space for creating content. In it, you’ll be able to get into your creative “zone” much easier. Intentional colors, shapes, lighting, and accessories can all facilitate comfort, creativity, and a good mind for creation. Additionally, any photography, videography, and visuals you create will have a great backdrop.

Once you’ve got your content studio set up, develop a routine around creating content. Choose the days you’ll focus on creating and editing content. Time block to ensure you’re getting as much as possible done during those days. And be specific about what you’re working on and what your goals are.

Experiment With Various Kinds of Content

Social media isn’t a place for boring, stagnant content. Nor can you expect to stand out doing everything that every other job seeker does. It’s essential to experiment with various kinds of content for a few reasons:

You need to figure out what type of content gets the most engagement from your audience, and what resonates most with the clients that you are trying to attract;
You need to find the content that supports who you are as a creative and brand;
Different types of content allow you to connect with more people.

Experiment, and do it with conviction. Get into reels. Create a lot of video content. Shoot standout images and post them. Go live. Make infographics, polls, and surveys. Throw some written words in there.

The key is that you create content that showcases your authentic self. While the exact type of content you create may vary, you want to make sure that your tone and the way that you present yourself online are in line with how you present yourself as a creative professional, especially if you are using social media to land a job.

Understand Data Analytics and Use It to Your Advantage

Data analytics is not everyone’s strong suit. But to get results from your marketing, you must understand data analytics and learn to use it to your advantage. Yes, learning about how to collect, process, and analyze social media data can be overwhelming.

However, breaking the learning process down into digestible chunks and giving yourself time to really comprehend what you’re looking at will help. Set aside time each week to learn the analytics tools on each social media platform you’re using.

Familiarize yourself with how to access these tools. Then, look at the data and note what you think it means.

Taking a social media data analytics course or seeking guidance from a specialist will help you leverage data even more effectively.

Spend a Lot of Time Engaging With Your Followers and Fans

You can post a lot of content on social media. But if you aren’t getting any engagement on your posts, you just put in a lot of time and effort creating content that won’t get results.

The first step is creating high-quality content that motivates people to leave comments, direct messages, and start conversations. In other words, create content that inspires action.

When you get people to take action, ensure you’re following it up by engaging with them. Spend time responding to every comment and shoutout you get. Answer every direct message with something thoughtful. Always thank those who share your work or engage with you on live streams.

Each follower you have could be a potential client, so be sure to always put your best foot forward. At its core, social media is about meeting other people, and you can use it to network effectively if you know the right techniques.

Think Long-Term Marketing and Campaign-Specific

You should think about social media marketing in two ways:

A long-term, ongoing strategy;
Individual campaigns for specific reasons.

You’ll need to continuously market yourself and your work throughout your creative career. But you’ll also need to develop individual campaigns for product launches, new partnerships, upcoming shows, and so forth. Balancing both is critical.

Sometimes you’ll have to work diligently on an individual campaign, and your ongoing strategy will take a backseat, and vice versa. This is okay. So long as the time you spend on each type of campaign eventually equals out. You’ll know you need to adjust your approach if progress stalls on either.

Social media is one of the best places for a creative to market themselves, their work, and their brands, and can also be a major networking opportunity. Putting effort into your social media presence and marketing upfront can go a long way toward getting you to the career you want.

Topics:

Get a Media Job

Job Search

How to Build a Job Search Routine That Actually Gets Results

By Miles Oliver

Miles is an independent writer with a background in business and passion for tech, design, and news. When he is not writing, he is most likely mountain biking or kicking back with a cup of tea.

7 min read • Originally published March 3, 2023 / Updated April 9, 2026

By Miles Oliver

Miles is an independent writer with a background in business and passion for tech, design, and news. When he is not writing, he is most likely mountain biking or kicking back with a cup of tea.

7 min read • Originally published March 3, 2023 / Updated April 9, 2026

There are few greater blessings than the ability to earn a living doing what you love. For creative professionals, though, cultivating a lucrative and fulfilling career isn’t always easy.

When building a creative career, you must strike the right balance between professionalism and inspiration. You have to find a way to approach your work as both a job and a form of self-expression.

The good news, though, is that there are things you can do each day to help you find the delicate balance you need to thrive, both professionally and artistically. Here are some strategies you can use to build a daily routine that will help you prepare for your job search.

Creating the Perfect Physical Space

No matter your particular creative field, one of the first and most important things you can do as you prepare to launch your career is to create a physical space that promotes excellence. The right space can not only help you find the inspiration you need to be creatively productive each day, but it can also help to reduce stress and anxiety, which is also essential for creators.

Indeed, there’s a strong and immediate link between your physical environment and your mental health, so it’s critical that you take care to create an ideal workspace. You will want to ensure, for example, that your space is inviting and well-appointed without being cluttered.

If your space is overflowing with stuff, or if it’s so poorly organized that you can’t find what you need when you need it, you’re going to be both stressed and unmotivated. You might find yourself making excuses to avoid spending time in your workspace, which is also likely to mean you’re finding excuses not to create.

On the other hand, if you have a workspace that is orderly and inviting, one that is a pleasure to spend time in, chances are you’ll want to be there as much as you can. And when you’re there, you’re more likely to be creating.

The key here is to cultivate a space that inspires you. To be sure, you will want to equip it with everything you need to do your creative work, ensuring that your materials are well-organized and easy to access when you need them.

But in addition to these more utilitarian considerations, you’ll also want to focus on the mental and spiritual aspects of the space.

Create a dedicated work environment that makes you feel happy, safe, and inspired. Infuse it with objects that give you joy and comfort. Use a color palette that ignites your creativity. And outfit it with textures and lighting that set the perfect mood for your creative endeavors.

Building Self-care and Creative Rituals

The life of an artist is a life that is deeply rooted in newness, in innovation. But that doesn’t mean that rituals and routines don’t have their role. In fact, rituals can play a crucial role in the work of a creator, just as they often do in the lives of elite athletes.

From wearing a lucky sweatshirt when you’re engaged in a creative project to scenting the room with a favorite fragrance at the start of your workday, rituals can be highly effective for creatives. There are many possible explanations for this: for instance, rituals can provide a sense of calm, control, and confidence, all of which are essential for getting those creative juices flowing.

In addition, engaging in rituals supports mindfulness. As you engage in this ritualistic behavior, you focus your energy and attention on the minute details of the ritual, helping you get into the zone for focused creative work.

But rituals relating to your work aren’t the only ones that matter. It’s also critical to cultivate self-care rituals to help you stay both healthy and inspired. Maintaining healthy self-care practices, though, takes commitment as you become habituated to the practice.

That’s because true self-care is a holistic practice. It’s about optimizing wellness in your body, mind, and spirit alike. And that means cultivating a healthy lifestyle that includes proper nutrition and hydration, quality sleep, preventative medical care, and mental health support.

For creative professionals, one of the most important, but also one of the most easily overlooked, aspects of self-care is emotional and social support. Working as an artist can be quite isolating. You may find yourself so engulfed in a project, especially if you’re working on commission, that perhaps you go days or even weeks without seeing another person.

That isolation is both unhealthy and dangerous. It can contribute to mental and physical health challenges, as well as burnout, which may rob you of your creative spark as well. That’s why it’s vital to get out of your office or studio and see people every day. Take time to socialize with friends and family regularly. Your health — and your work — will benefit.

Taking Inspiration From Other Creatives

As suggested above, the life of a creative professional can be quite isolating. Even when you are with friends and family, you may find yourself at a loss as to how to convey to them what your life and work are truly like.

But you’re by no means alone. And if you want to find solace as well as inspiration, then look to other creators you admire. Learning about their experiences and their processes can be as instructive and motivating as learning about their work. You may find, for instance, that your favorite artist’s daily routine was quite similar to your own.

Paying Attention to the Practical Aspects of Your Workflow

If you’re striving to build a successful career around your creative work, then you will also need to pay attention to the more practical aspects of the job. After all, your work as a creator is an art form, yes, but it’s also a business. And that means you have to treat it like a business, from building your brand to soliciting new clients and commissions to growing existing relationships.

You will want, for example, to ensure that you routinely update your creative professional resume and work portfolio. Online portfolios and digital resumes are the perfect way to highlight your experience and showcase your best work.

As a creative professional, the burden of drumming up business probably rests with you alone. And that means that you will always need to be hustling in some way. So make time to do a good bit of networking both online and in person.

Attend festivals, conferences, exhibitions, or anything even tangentially related to your work. Ensure you have plenty of business cards with your current information and the web address for your online portfolio.

In addition to maintaining a robust presence at in-person events, you can also unleash the tremendous power of the digital domain to grow your business. Social media is a superb tool for promoting your work and engaging with existing and prospective clients. You can, for instance, maintain an active presence across multiple social media platforms, particularly those most popular with your target market.

This means not only being active on your own pages but also engaging frequently on other pages. You never know who you will meet or whose interest you will draw through your engagement. And there’s no shame in providing links to your pages, website, or online portfolio when you participate on another’s social media pages, provided this isn’t prohibited by the administrators.

Perhaps the most effective way to grow your business, though, is by subscribing to a range of credible job boards, especially those dedicated to creative work. Many of these job boards allow you to customize your search and to receive job alerts by email or text when a position is posted matching your criteria.

This way, you’re able to get your resume and portfolio in front of clients who are looking for someone just like you. Perhaps even more importantly, you are able to keep your finger on the pulse of the market, identifying trends that can help you stay relevant, in demand, and inspired.

The Takeaway

The creative life is, for many, a dream life. But building a career as a creative professional takes work.

Creative work requires you to balance the artistic with the pragmatic, the inspirational with the professional. However, by embracing the daily routines that contribute to success as a creative professional, you can truly take your first and most important steps toward a long and lucrative career.

Topics:

Job Search

Showcase

Are Cover Letters Still Necessary? What Hiring Managers Really Think

By Andrei Kurtuy

Andrei Kurtuy is the co-founder and CCO at Novorésumé. He's a Resume, CV, and Cover Letter Writing Expert. He enjoys reading, writing, and learning about creating a bridge between recruiters and job seekers, as well as improving the job application process, trends, and technologies.

4 min read • Originally published February 21, 2023 / Updated April 9, 2026

By Andrei Kurtuy

4 min read • Originally published February 21, 2023 / Updated April 9, 2026

A lot is changing about how we work and how we apply for work in 2026. Remote work is becoming more popular, Applicant Tracking Systems are fundamentally changing the job application process, and AI is becoming an integral part of some jobs.

So, if you’re looking for new opportunities this year, you might be second-guessing a lot of what you know about the job application process and asking yourself all kinds of questions, including “are cover letters still relevant in 2026?”

And rightfully so.

After all, there is a widespread belief that recruiters don’t even read cover letters. If that’s the case, why waste your time writing one, right?

Are cover letters relevant in 2026?

Many applicants think that submitting a cover letter when applying for jobs is not necessary and will likely go unnoticed by recruiters.

That’s because they view the cover letter as a summary of their resume, rather than as a complementary addition that can add value to their application.

This is reinforced by the fact that if you google “do recruiters read cover letters?” you’ll find plenty of sources claiming that cover letters are useless and that we should cut them out of the job application process entirely.

We think otherwise. Done right, cover letters can still be extremely useful in helping you land your next gig this year.

Here’s why:

Cover letters are still required by most employers

Most employers still require candidates to submit a cover letter when applying for jobs. While they may not have the time to read each and every cover letter they receive, they’ll definitely check out a cover letter if they’re on the fence about a candidate.

In such cases, a well-written cover letter can improve your chances of getting hired.

Not to mention, failing to submit a cover letter when it’s specifically requested in the job description will be considered a red flag and might get you disqualified.

Cover letters show dedication

When applying for jobs, most candidates submit a very generic cover letter with minimal personalization.

By writing a thoughtful and well-crafted cover letter, you demonstrate your commitment to the job and the company.

It shows that you are willing to go above and beyond the minimum requirements of the application process and that you have a genuine interest in the position.

Cover letters can set you apart from other applicants

Sometimes, recruiters have to choose who, among several candidates with the same level of professional experience, to invite for an interview.

In such a case, submitting a cover letter can help set you apart from other candidates.

A well-written cover letter can prove to the hiring manager that you’re a skilled candidate who has taken the time to research the company and the position and is genuinely interested in the role.

Your cover letter can highlight your unique skills, experience, and achievements, all of which are reasons for the hiring manager to pick you over other candidates.

Cover letters provide additional information about the candidate

A resume provides an overview of you as a candidate, but it doesn’t provide you with enough space to go into detail about certain key parts of your career.

This is where the cover letter comes in.

Whether you have a significant career gap in your resume, you’re going through a career change, or are looking for a relocation, you can use your cover letter to explain the “why-s” behind your decisions more comprehensively.

Moreover, a cover letter is your chance to discuss your professional achievements, talk about how you gained your skills, and even let the hiring manager know just how hiring you over other candidates can benefit the company.

In short, a well-written cover letter can provide a more comprehensive and personal view of you as a candidate and complement your resume in more ways than one!

5 tips for a well-written cover letter

The bottom line is this:

A cover letter is still an essential part of any job application and you should include one with your resume.

So, as you can imagine, your cover letter should be on par with your resume. Before you start writing your cover letter, here are a few tips to make the process easier for you:

Keep it short. The optimal cover letter length is between 250-400 words long, so don’t overdo it with the writing.
Follow submission instructions. In the job description, look out for specifics on the cover letter format (Word or PDF), or on formatting rules, such as the fonts and margins.
Always proofread. If there’s one mistake you should avoid at all costs is submitting a cover letter with obvious grammar or spelling mistakes. Make sure to proofread your cover or run it through an app like Grammarly letter before submitting it.
Be specific. You want to be as specific as possible when you’re explaining your achievements and skills in your cover letter. Instead of just mentioning specific skills, for example, explain exactly how using them can help you excel at this position. Or, instead of just saying you love the company, mention exactly what it is you love about it.
Use a cover letter template. Choosing a cover letter template can save you the time and energy needed to format and personalize your cover letter. The result will look professional and modern at the same time.

Andrei Kurtuy is the co-founder and CCO at Novorésumé. He’s a Resume, CV, and Cover Letter Writing Expert. He enjoys reading, writing, and learning about creating a bridge between recruiters and job seekers, as well as improving the job application process, trends, and technologies.

Topics:

Climb the Ladder, Showcase, Skills & Expertise

Climb the Ladder

How to Follow Up After a Job Interview (With Example Emails)

The right moves to make while you're waiting, and a ready-to-send follow-up email template for when a week has passed.

By Scouted

Scouted was a hiring marketplace that matched candidates to roles based on potential, serving clients from high-growth startups to Fortune 500 companies.

6 min read • Originally published March 16, 2023 / Updated April 9, 2026

By Scouted

Scouted was a hiring marketplace that matched candidates to roles based on potential, serving clients from high-growth startups to Fortune 500 companies.

6 min read • Originally published March 16, 2023 / Updated April 9, 2026

We get it. Applying for a job is no easy task. It can take hours to find a job that looks like a good fit, fill out an application, edit your resume, rewrite your cover letter, and send it all to the employer. If you’re going to apply for a job well, you’re going to have to tailor your resume for just about every job you apply to.

And then the beautiful day of validation comes when you finally receive that email or phone call asking you to come in for an interview. Your hard work has paid off and apparently, you did something right to stand out from the crowd and land yourself an interview.

So it can be frustrating when you take the time to find a job that seems like a great fit, put in the work for applying and interviewing, and then wait and wait only to hear complete radio silence from the company. Why is that?

Well, there are many reasons, actually.

It may be that your interviewer loved you, but they need to convince their team to love you too. It’s often the case that several people need to approve the hire in order to move forward, and it can be difficult to get answers from every person on the team. One person may be swamped with meetings while another may be on vacation.
Sorry to say it, but you may be the company’s second choice to fill the position. There might still be a chance for you, but only if they can’t have their #1 choice, so they may be stringing you along until they know for sure whether or not you’ll be needed.
HR and salary negotiations are tying up the works. You may have set a salary expectation that was above what the company was initially prepared to offer. This may not mean you’re getting a “No,” but it will mean that your hiring manager will have to pull some strings.
Even if the hiring managers view you as a strong candidate, there will be other interviews. That being the case, it may be out of the manager’s control as to when the interviews take place and how fast they’re able to be completed.
The hiring team is dotting their i’s and crossing their t’s. It can take a lot of time to contact each of a candidate’s references, perform background checks, and wait for results to come back before making any final decisions. They may be just as eager to make a decision as you are to start your new job, but until these things are done, they may refrain from leading you on just in case it doesn’t work out.

Of course, every candidate, hiring team, and company will be different, which can lead to countless scenarios for why you haven’t heard back yet. That being the case, there are a few things you can do to use this time to your advantage — to reassure the hiring team of your interest in the position and your potential as a candidate.

Quick tip: While you’re waiting, make sure you’re not sabotaging yourself elsewhere. Check out 9 Passive-Aggressive Phrases to Avoid in Email so your follow-up messages land the right way.

Send an initial thank-you note after your interview

First of all, immediately following your interview, you should always send a thank-you note. Not only is it polite and will help you stand out to your interviewer, it’s sometimes even expected as a regular part of the process by some hiring managers.

If you haven’t sent one yet, do it now — within 24 hours is ideal. Keep it short, genuine, and specific to what you discussed in the interview. A well-written thank-you note can be the difference-maker when a hiring manager is deciding between two strong candidates.

Connect with your interviewers on LinkedIn

You might worry that reaching out on LinkedIn will come across as overly eager. To be honest, it probably depends on how your interview went and the rapport you built during your time together. Go with your gut — but remember that stepping out of your comfort zone is often part of a successful job search.

With your connection request, send a short and friendly note. Something like this works well:

Hi [Interviewer Name],

I had a great time meeting with you today to talk about the [role] and how I could help with [specific area]. Just thought it might be useful to connect here on LinkedIn as well. Have a great day!

[Your Name]

Send this soon after your interview to reinforce name recognition while the conversation is still fresh. It’s also a great way to give your interviewers a fuller picture of your background — skills and experience that may not have come up during the interview itself.

Worth noting: hiring managers do check social media, so make sure your LinkedIn profile is polished and up to date before you make that connection.

Send a follow-up email if you haven’t heard back after a week

If it’s been at least a week since your interview and you still haven’t heard anything, it’s completely appropriate to send a brief follow-up. You don’t need to worry about seeming annoying — hiring managers understand that candidates are waiting on a decision, and many will actually appreciate the nudge.

Your follow-up email doesn’t need to be long. After all, if they haven’t gotten back to you yet, chances are they’re busy — so keep it short and to the point.

Hi [Hiring Manager Name],

I really enjoyed our conversation last week and wanted to reiterate how excited I am about the [specific position] role and the opportunity to work at [Company Name]. If there’s anything else I can send you that would help with your hiring decision, please don’t hesitate to ask.

Thanks again for your time,

[Your Name]

Feel free to personalize this — mention a specific part of the conversation, offer to share work samples, or reference a project you discussed. Just keep it simple. A few genuine lines are all you need to signal that you’re still interested and eager to hear an update.

Don’t stop your job search

This is the most important reminder of all: don’t put your job search on hold just because one interview went well. Even if the hiring manager seemed enthusiastic and made it clear they liked you, a job offer isn’t real until it’s in writing.

Sometimes a single reference call, a last-minute budget change, or an internal hire can derail an offer that seemed like a sure thing — and often it has nothing to do with you at all. It happens more than you’d think, and the candidates who handle it best are the ones who never stopped looking in the first place.

Pursue the opportunities you’re most excited about, but keep your job search active in the meantime. Don’t let all your eggs end up in one basket.

And if you did get the interview but didn’t get the job, don’t be too hard on yourself — read our guide on what to do when you had a great interview but didn’t get the job.

Topics:

Climb the Ladder, Skills & Expertise

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Spring Renovation Season Is Here-Carter Oosterhouse Explains Where to Focus First on TipsOnTv

By Media News

3 min read • Published April 9, 2026

By Media News

3 min read • Published April 9, 2026

TV Host and DIY Expert Carter Oosterhouse Outlines Strategic Home Improvement Projects, Outdoor Upgrades and Interior Enhancements for Maximum Impact

ATLANTA, GA / ACCESS Newswire / April 9, 2026 / As spring home improvement season begins, homeowners are shifting focus to projects that improve outdoor spaces, enhance indoor comfort and make everyday living more efficient. TV host and DIY expert Carter Oosterhouse shares practical guidance on how to prioritize renovations, avoid common missteps and take on upgrades that deliver meaningful results without requiring a full-scale overhaul.

Spring continues to be one of the busiest times of year for home improvement, with many homeowners prioritizing outdoor spaces, seasonal maintenance and small-scale upgrades over major renovations. With rising costs and limited time, there is increased interest in projects that are efficient, cost-effective and easy to execute, making strategic planning more important than ever.

SPENDING MORE TIME OUTDOORS

Spring really sets the tone for lawns, and as it wakes up from winter, it is time to tackle weeds, strengthen thin spots and give it the nutrients it needs to grow. That is where the pros at TruGreen can help. They are America’s number one lawn care company, with experts trained by agronomists who understand exactly what your lawn needs this time of year. They create a plan tailored to any yard, helping deliver greener, healthier grass so anyone can get their weekends back and enjoy their lawn with confidence thanks to the TruGreen Guarantee. Additional details are available at www.TruGreen.com

A GO-TO TOOL

Have a versatile tool like Dremel on hand. They are known for powerful, easy-to-use rotary tools that help homeowners tackle DIY projects. One of their newest is the Dremel 8150, a compact tool that can cut, sand, grind or engrave. It is great for things like removing rust from grill grates, refreshing patio furniture, cleaning buildup from window screens, and tackling small repairs. Available under a hundred dollars at major retailers, it is a smart, powerful and practical addition to any home tool kit. It is also a great idea for a Mother’s or Father’s Day wish list. Learn more at www.Dremel.com

AN INDOOR UPGRADE

One upgrade that is overlooked is the mattress. The top pick is Serta Simmons Bedding. They have a 150-year heritage of creating sleep solutions for every type of sleeper. Their new Beautyrest Black Hybrid XCS delivers a luxurious sleep experience with advanced individualized support, motion separation and 20% more cooling power. It pairs Triple-Stranded Pocketed Coil technology with premium memory foam for added comfort. They also offer innovative options like the Serta iSeries NXG mattress collection and the Tuft & Needle Original Foam Pillow. More information can be found at SertaSimmons.com

BRING MORE COMFORT INTO A ROOM

Spring is the perfect time to brighten, refresh and elevate your living space, and GE Smart Shades make it easy. Designed for effortless installation and an instant style upgrade, these shades bring comfort and convenience to any room. GE Smart Shades employ whisper-quiet motorized operation and flexible control options using the included remote, the Matter app, or voice with Alexa or Google Home. Available in blackout or light-filtering fabric and powered by easy-to-recharge magnetic batteries. To explore product options, visit www.GELighting.com/Shades

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About TipsOnTV

TipsOnTV is a lifestyle blog featuring content as seen on national and local media outlets. Expert hosts share advice for viewers, listeners, and readers. TipsOnTV covers a variety of topics, including food, entertaining, personal finance, technology, travel, health, lifestyle, and more.

TipsOnTV@gmail.com

SOURCE: TipsOnTV

View the original press release on ACCESS Newswire

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