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Aneya Fernando

How to Maximize Your Social Media Experience

Ongoing-Education-ArticleFor a freelance writer, maintaining and updating your social media accounts is vital to your career. But it can be easy to neglect, what with the daily grind of chasing editors, finding new gigs and writing, writing, writing. Freelancing can be exhausting and finding the time to choose a new profile picture can easily become a last priority.

When one writer realized her social media accounts were collecting digital dust, she sprang into action, setting manageable goals for herself (like tweeting once a day). In our latest Journalism Advice column, the author shares her advice for using social media effectively:

All rules that apply in person should apply online. Conduct yourself with integrity, be witty and interesting, and don’t solicit or spam the people who love and admire you. If you’re a little baffled on how to maximize your social media experience, pick one outlet to focus on, rather than trying to be omnipresent. Google+ is especially relevant for writers with its Authorship function, which links the content you write to your Google+ profile (sign up at plus.google.com/authorship). On LinkedIn, consider joining a group designed for writers like LinkEds & Writers.

For more tips, including how to keep your passion projects alive, read: Crafting Your Ongoing Education as a Writer.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

What The Boston Globe Magazine Wants From Your Personal Essay

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After the past success of our four-part series on Personal Essay Markets, we decided to bring it back this month. We have updates on a variety of pubs, all eager for first-person narratives from talented freelancers.

In Part I of the series, editors from 15 different markets broke down the details on what writers need to do to score a byline in their pub. Here’s an example:

The Boston Globe Magazine – “Connections”
A Boston connection is not necessary, but essays for this column must offer a fresh perspective on a personal relationship, whether with a romantic partner, friend, family member or even an interesting exchange with a stranger.
Length: 650 words
Pay: $500
Assigning editor: Veronica Chao, VERONICA dot CHAO at GLOBE dot COM
Chao’s advice: ”Please submit a completed draft rather than a pitch. Anonymous or pseudonymous bylines are not permitted at The Globe, nor is changing the names of people mentioned in the essay. Anyone you write about significantly in the essay must approve of your writing about him/her. We respond to an essay we want to publish within a month; we don’t respond to essays we won’t pursue.”

To find out what other mags, including Elle, AARP The Magazine and EatingWell, want, read: Personal Essay Markets, Part I.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Livingly Media VP Explains Why Personality Quizzes Are So Popular Right Now

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Livingly Media’s VP of content, John Newlin, who recently relocated from California to oversee his fledgling editorial staff in New York, is in charge of three very different websites. Zimbio, based on the West Coast, is a pop-culture hub; StyleBistro is fashion focused; and Lonny was one of the first digital shelter sites.

All three online destinations are thriving, a result that Newlin credits to the media company’s effective use of social media, its large database of images and the mass appeal of its personality quizzes:

We launched personality quizzes [on Zimbio] in mid-January. From a pop psychology point of view, these quizzes answer the question, “Who am I, really?” If someone takes the “What Star Wars Character Are You?” and gets Han Solo, they think, of course, I’m a space cowboy. And you share that because this is what you’ve been telling people for years — you’re just as cool as Han Solo. The traffic we started getting for these quizzes was truly unprecedented. And it still is to a large extent. I think we tapped into something at the right time, backed by a robust tech platform.

For more from Newlin, including details on how Livingly acquired its massive photo archive, read: So What Do You Do, John Newlin, VP of Content for Livingly Media?

Tribune’s ‘Newsbeat’ App Will Read the News for You

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News apps for mobile have become must-haves for media companies. Newsbeat, the latest app from Tribune Digital, wants to make accessing the news on your mobile device easier than ever. It does this by reading the news for you. Read more

Cheryl Brown on Reimagining Allrecipes.com for Print

Cheryl-Brown-articleIf there’s one thing Cheryl Brown knows how to do, it’s how to write the perfect recipe. She worked at Gourmet for a decade, perfecting her craft, before transitioning to a variety of digital outlets like KitchenDaily.com, Slashfood.com and Recipes.com.

Brown has now undertaken a huge new project — creating a print magazine from the cooking juggernaut Allrecipes.com. As the editor-in-chief of the new pub, Brown strives to bring the Allrecipes community to life on the page. She says it’s a “crazy fun project” and believes in the value of print:

There’s so much talk of being on all platforms, but print is very much an active platform and I think it’s not to be overlooked. The opportunities are different, and the way it serves the consumer is different. Digital is about utility, about finding what you need right away, getting a lot of ideas and instruction quickly. I think magazines bring a curation to the table that other platforms can’t do in the same way. Magazines don’t have to be driven by SEO, so they’re able to bring attention to really interesting stories or unusual topics.

To hear more from Brown, including her advice to journalists hoping to break into food media, read: So What Do You Do, Cheryl Brown, Editor-in-Chief of Allrecipes Magazine?

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