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Friday Roundup

Social Media Roundup: Reaching New Audiences, Creating Social Content and More

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about researching how to reach new audiences; why Per Active Member is an important metric;  and best practice for socially-created content.

 

 

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Social Media Roundup: The Future of Social, Forum Strategy and More

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the shift to the concept of social business; 12 thoughts about the future of social media; the pros and cons of having a strategy for forums; and remaining optimistic about ROI.

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Social Media Roundup: Advocacy, Corporate Social Strategists, and Social Media Campaigns

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the shift from influence to advocacy in the development of online communities; the changing future of today’s corporate social media strategists; and best practice for growing an online community through a series of campaigns.

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Social Media Roundup: The Connected Customer, Social Media Crisis Comms, Timeline for Power Users, and more

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the connected customer and what that means for brands and media; why it’s good to use social media as part of crisis communications; Timeline tips for power users; how Facebook “likes” are similar to e-mail opt-in; and why you should pay social media interns.

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Social Media Roundup: Social Media Insights, Successful Social Media Promotions and More

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about actionable social media insights; the maturing of community management; advice for making a successful social media promotion; and culture change as a barrier to social media adoption.

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