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Will Reuters’ Digital TV Service Appeal to the Masses?

reuterstvComing early next year is a digital-only service fit for mobile consumers called Reuters.TV, reported AdAge. The news broadcasts, available initially on iPhones and iPads and due in early 2015, are to be personalized depending on who’s watching and what he/she prefers in terms of length and news interests. Edited segments served to the viewer may also vary according to the consumer’s location in the country, thanks to an algorithmic approach from Reuters.

This step for the news company indicates what we have seen play out consistently in the past few years — TV news doesn’t have the audience or appeal it did during the pre-digital era. While mobile devices have made a way for TV shows to spread in popularity, increase engagement and earn big ad dollars, the television news industry hasn’t been able to translate success from the small screen to the even smaller screen.

As Isaac Showman, who will be the managing director of Reuters.TV, told AdAge, the desired audience for the service is “educated professionals between the ages of 27 and 47, many of whom have stopped watching traditional TV.”

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Watch the 15th International Symposium on Online Journalism Live

2014isojdateThere are few occasions when the world’s greatest minds in journalism gather to discuss, brainstorm and learn with and from each other, and the annual International Symposium on Online Journalism (ISOJ) is certainly one of those occasions.

The 15th iteration of the meeting is this upcoming weekend, April 4-5 at the University of Texas-Austin’s Blanton Museum of Art, and the ISOJ schedule promises some great information and top speakers from all over the world including media execs, writers and academics.

But don’t worry if you can’t make it to the Lone Star State for ISOJ (some of you just returned from SXSW 2014, right?). You can tune in to the event’s livestream here on Friday and Saturday, where the ISOJ will be broadcast in English and Spanish. Read more