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The Essence of the Perfect Pitch

To nab a byline, we writers toil over every word until a shining query letter is crafted, but, for Essence senior editor Tanisha Sykes, perfection simply means leaving no aspect of the article unanswered.

“The more detail you have, obviously the stronger the pitch comes off,” explained Sykes. ”So what’s the potential hed? What’s the potential working title and blurb? Tell us background for the story. Who are the key players, sources and/or statistics?”

Along with solid facts, Sykes said most importantly, “We really want to know why this story is unique to us and our reader.”

To find out specifics on word count, sections open to freelancers and how Sykes describes the quintessential Essence woman, read click here. [sub req'd]

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