Essence, which describes itself as an authority on black women, has a robust online presence. Essence.com attracts more than 1 million unique monthly visitors and is an extension of its print counterpart, with articles on fashion, beauty, relationships, entertainment and news.
When pitching for the digital platform, remember that timeliness is key, so try to align your ideas with news that is relevant to this target demographic. Editors also warn freelancers not to take any shortcuts on quality.
“We tend to like pitches that are based around something that’s either a hot topic or extremely interesting to our audience,” [deputy managing editor Dawnie Walton] explained. “For instance, when we were covering the verdict in the Michael Dunn trial, we had an attorney write a piece about how she felt the prosecutors had done and some of the unfair blame she felt they were taking in that very sad case. That was someone coming in with a perspective that we don’t necessarily have in house.”
For more of what the editors are seeking, read: How To Pitch: Essence.
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