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Online News Association Offers Social Media J-Camp

ONA11: Online News Association Conference and Awards BanquetAre you still debating if you will register for the Online News Association Conference and Awards Banquet, aka ONA11? (We highlighted the conference last week.) Well, here’s one more reason to go: J-Camp. ONA is offering a new two-day series of panels where leading experts from Google News, Facebook, and Twitter will teach journalists both the basics and more advanced aspects of social media. If you haven’t signed up for ONA11 yet, there’s (just barely) time to make the early bird registration.

The schedule, listed below with descriptions of each hour-long panel, is quite impressive. Speakers include Erica Anderson, manager of Twitter’s journalism content; Richard Gingras, head of news products for Google; Steve Grove, manager of  news and politics for YouTube; and Vadim Lavrusik of Facebook.

Friday, Sept. 23

10:15–11:15 a.m.
Twitter for Newsrooms, Toolkit 101
This basic session is for early adopters or late comers to get an overview of Twitter as a platform, the top tools to use, how to search and tips for new features and resources that are available to everyone. The Twitter team will answer questions and invite feedback and ideas for how they can improve the platform for newsrooms.
Presenter: Erica Anderson, Manager, Journalism Content, Twitter

11:30 a.m.-12:30 p.m.
Facebook and Social Journalism: What’s Possible?
New to using Facebook for reporting and storytelling? Come find out how journalists are utilizing the network to find sources, crowd-source stories and showcase their content.
Presenter: Vadim Lavrusik, Journalist Program Manager, Facebook

2:15-3:15 p.m.
Master Class: The Craft of Twitter
Hear journalists well-versed in Twitter discuss the core competencies — sourcing, verification, breaking news and distribution — they have experimented with in their work. The Twitter team will be on hand to join the conversation, ask questions and answer technical or feature queries.
Presenters: Amanda Michel, ProPublica; Burt Herman, Storify; Katie Rogers, Washington Post

3:30-4:30 p.m.
A Journalist’s Guide to Facebook Pages
Dig deep into Facebook Pages for best practices and practical applications. Find out how you or your news organization can use them to find sources, drive traffic to your site, feature content and connect with your readers.
Presenter: Vadim Lavrusik, Journalist Program Manager, Facebook

Saturday, Sept. 24

10:15–11:15 a.m.
Google News and Newsrooms
Google News does more than send traffic to news websites. It can also be used as a resource and a tool for helping journalists follow and further develop stories that they’re working on. This talk will also explore ways that news organizations and Google News can work together to help improve the overall quality and reach of online journalism.
Presenters: Andre Rohe, Engineering Lead for Google News; David Smydra, Product Specialist for Google News; and Richard Gingras, Head of News Products for Google

11:30 a.m.-12:30 p.m.
YouTube for Journalists
With 48 hours of video uploaded to the site every minute, YouTube can be a tremendous source for reporters to find news footage, and to reach new audiences. But how does a journalist make sense of such a vast content library? How do you verify news clips and find breaking news quickly? Come discover the tools that YouTube has created to help enhance your reporting and to bring new audiences to your video content.
Presenter: Steve Grove, Head of News and Politics, YouTube

2:15-3:15 p.m.
Google Maps for Journalists
It’s easier than you think to put Google Maps and Street View in your stories and features. You’ll learn how to embed a simple map for story locating, and the basics of using Fusion Tables to turn a list of data about places into a story-worthy map. We’ll also cover the basics of just how Google Maps works, when you might want to use Google Earth, and look at some really fancy maps made by your fellow data-journalists for inspiration.
Presenter: Jesse Friedman, Product Marketing Manager, Google

3:30-4:30 p.m.
Fusion Tables
A map is worth a thousand words. A timeline provides additional narration. As greater numbers of journalists are looking at the role of data in their reporting and digital storytelling, this practical session will show you how to upload your data to Google’s Fusion Tables, share it with others, and create an interactive map or other spatial data applications that can complement your online coverage.
Presenter: Kathryn Hurley, Developer Programs Engineer, Google

Wondering about the rest of the ONA11 schedule? Here are some other panels we recommend you check out.

Which session appeals the most to you? What else would you add to J-Camp?

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