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Does Your Newsroom Throwback on Thursday?

hashtagIn the name of clicks, and appearing to be social media savvy, news organizations have hopped on the #tbt train. For those that live under a rock, #tbt is the hashtag used for “Throwback Thursday,” an excuse to post your prom picture on Instagram, or tweet a link to an old blog post you’re especially proud of.

News organizations have started their own throwback features as an excuse for mid-morning Thursday content. When done well, it works as a good way to get people to dig through your archives or remind people of your authority, as in, “we’ve always covered politics, here’s a piece from 1943 to remind you of our expertise.” Read more

President of Hearst Newspapers on the Importance of Hiring Quality Journos

Mark-Aldam-ArticleMark Aldam has been in the newspaper game for nearly 30 years, so it’s safe to say he knows a thing or two about print journalism. As president of Hearst Newspapers, Aldam oversees 36 weeklies and 15 dailies, on top of selling digital marketing services in 103 markets.

In our latest So What Do You Do column, Aldam talks about what excites him about the business, why print isn’t dying and the importance of hiring quality journos for Hearst’s multitude of papers:

We’ve made a deliberate effort to add top journalists to our newsrooms. All of our editors are Pulitzer-Prize-winning journalists. Most of our current editors have only joined us in the last four years. They each bring a digital sensibility and understanding that enterprise news still matters and that to keep the consumer paying for content the experience has to be unique, and so we have to have a ground game of local reporting resources. That move we’ve made is continuing to invest in newsgathering resources.

For more from Aldam, including his thoughts on competitors like News Corp., read: So What Do You Do Mark Aldam, President of Hearst Newsapers?

Which Pubs Perform the Best on Social Media?

Shareablee_co_smallAs the media landscape evolves, we’re learning that publishers have much more to concentrate on than just putting out good editorial content and having a nice website. Today’s media organizations must put strong focus on having a powerful social media presence, as Sharablee, a social engagement analysis company, has found.

Last week, Shareablee compiled its first list ranking which digital and print publishing arms have the best handle on social media. The monthly list is intended to be helpful to advertisers looking to get the very best when it comes to choosing where to allocate their dollars and publisher audience engagement.

The Shareablee Audience Engagement Ranking of Publishers is calculated based on various publishers’ progress in growing readerships on Facebook, Twitter and Instagram. Here is a more in-depth explanation of what defines “engagement,” according to a press release from Sharablee:

Read more

Come to Our Media Intern Party in New York!

intern-party_304

Calling all media interns! Come network with other interns to swap stories, make new connections and get advice on finding your next job! The party will be held next Tuesday, August 12, from 6:30 p.m. to 8:30 p.m. at Turtle Bay in New York. Your hosts for the evening will be Mediabistro’s managing editor Valerie Berrios and senior education manager Sandra Reitman.

We’ll have drink specials, complimentary appetizers and a chance to win a free Mediabistro course!

You can register for the party here. We hope to see you there!

Pew Study: Statehouse News Coverage Dropping, Shifting

pew post picWhile the overall number of print reporters continues to decline—along with newspapers in general—the numbers of print reporters assigned to State Capitals full-time has seen a precipitous drop in the last decade, according to a recent Pew Research Center Study. Read more

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