If films get soundtracks, and television shows are backed by popular music and original scores, who says a print magazine can’t be, too?
Watch — an entertainment magazine produced by CBS, just debuted marketing videos for its celebrity and lifestyles coverage with a special bit of background noise — the sounds of a British violinist and a 22-piece orchestra.
According to an interview Watch magazine execs recently did with the New York Times‘ Stuart Elliott, the CBS print spinoff (which, obviously, can also be accessed online, via smartphone apps and mobile devices, where the commissioned piece of music can be heard) decided to hire classical violinist Charlie Siem to write the piece for Watch‘s “brand videos”. Titled “Canopy”, the composition by Siem (who didn’t hesitate to call the project “unusual” but “rewarding”), was meant to “help [Watch magazine's] video content stand out amid the clutter.”
And after CBS’ Watch licensed the Chris Brown tune “Beautiful People” in 2013 for a big chunk of change, the pub was looking to incorporate original music into its social media and web promos for a cheaper price.