The golden age of newspapers all ended with Craigslist and Monster.com, right? When job boards left their rightful place in the back of the publications. Interestingly enough, those same job boards are starting to come back and create revenue streams for content publishers.
RealMatch has changed the game of recruitment and founder Gal Almog is leading the charge. The company has revolutionized the model of employers and job seekers posting and clicking through gigs on various sites with their Real-Time Job Matching technology. It’s like a dating site for recruitment, says Almog. A user uploads a resume and specifies what they’re looking for and when a job opens up, the technology alerts you. Employers and advertisers post jobs on one site and it gets distributed through RealMatch’s network. “We do all the heavy lifting,” as Almog puts it.
So what does this have to do with newspapers? Everything.
Already small papers throughout the country like the Greeneville Sun in Tennesee and the Indiana Gazette in Pennsylvania have added RealMatch boards to their website. RealMatch provides the technology, the network, and even the marketing at no cost to the publisher. They make their money by taking a percentage of the fee a publisher charges advertisers to have their jobs distributed throughout the RealMatch network. Almog explains:
We’ve developed our job boards in a way so you just have to paste a couple of lines of code and immediately you have a job board. You can use a template or build your own, they only thing they need to do is create a job link on their site and we give them the ads, and everything they need to promote the site. It takes just hours to launch a site.
The user experience is refreshing and the job matches are reliable. The company boasts that job seekers are 14 times more likely to apply for a job using RealMatch technology than they are with other search engines. It’s the dating site effect. This means that users of the job boards are more likely to be readers of content.
Already their clients, across the board, are seeing 133% increases in revenue from RealMatch job boards. And those are just the ones that already, or still, had classified sections. For the papers starting from scratch, that’s a bonus revenue stream.
Most publishers are nervous about starting a classified section — how will they get enough jobs to post to make it worthwhile? Who’s going to sell the ads? And, especially, who’s going to maintain the site? With RealMatch, it’s all taken care of within their network. It’s free to install, the posts and candidates are there, and they just take a cut of your profits.
Many recruitment sites like Dice host editorial content to engage with audiences. They hope readers will become users of the classifieds. News publications were the obvious place to start installing the RealMatch technology. Says Almog,
Recruitment advertising is a seven billion dollar business in the U.S. alone. Its 15% of all online advertising. Most publishers don’t tap into that. They have the content, they have the audience, but they don’t have the resources to monetize it. With our business model and solution, there’s no downside. I think the future belongs to publishers.
Everything new is old again, right? Profiting from the recruitment industry worked before. Now it’s even easier.
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