Scrolling, scrolling, scrolling. Still haven’t found what you were looking for on that news site? Long page lengths are often the result poor navigation and make it difficult for users to find what they want quickly. Page lengths vary by computer but any news site should be easily navigable or risk losing frustrated visitors.
The Marumushi Newsmap is a great example of a news site that doesn’t require scrolling. The news is categorized by section and by time. Seth Familian points out in his talks that Drudge Report is some seven page lengths long and has been that way for 10 years (Link courtesy Wayback Machine).
There is no standard page length, but irt.org suggests keeping pages under 2 scroll lengths long while Website Gear suggests page height should be no more than 4 scroll lengths. Both sites agree that content should be broken down in appropriate sections and links to these sections should be easily found near the top of the page.
Clicktale Blog offers solutions (and bar charts) here.
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