“Four Questions With …” is an occasional series of interviews with different social media editors in the news industry.
The role of social media editor is a relatively new, and highly coveted, spot in newsrooms. While there are still a lot of unknowns about what exactly this job entails, everyone can agree that there needs to be at least one person handling social media for the company full-time.
So, what is it like to be a social media editor? What are the job responsibilities and how does one end up landing such a gig? The goal of “Four Questions With …” is to answer some of these questions and to give insight into what is a new and constantly evolving field.
We unofficially started off the series in October, when I interviewed Daniel Victor, ProPublica’s then-new social media editor. Now we turn to Liz Heron, one of two social media editors at The New York Times.
Heron joined The New York Times in August 2010, after working at ABC News and the Washington Post. She, along with her colleague Lexi Mainland, are the go-to people at the NYT when it comes to all things social media.
Here are her thoughts on social media and journalism. Read more