After talking with at least 60 editors for our four-part series on pitching personal essays, we’ve learned a lot about what they expect in a publishable story.

Paula Derrow from Self wants fresh and relatable while Whole Life Times’ Abigail Lewis puts extra emphasis on humor and a tie into their L.A. home. And for Shape, editor A.J. Hanley says it’s all about tone, tone, tone.

Our latest installment adds 15 more magazines that are gunning for a first-person narrative. Find out what these editors and others crave in the pitch in Personal Essay Markets, Part  III. [sub req'd]