GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘Analytics’

Mediabistro Launches GPlusData Pro For Google Plus Analytics

GPlus_640x100

Mediabistro announced that its GPlusData.com website, the leading provider of Google Plus analytics data to thousands of users, has launched a paid subscription service offering even more comprehensive statistics on Google Plus profiles.

GPlusData Pro is the in-depth analytics subscription that lets marketers, advertisers, and social media professionals gain insights into their audience and those of their competitors to optimize their activity and see their results. A GPlusData Pro subscription includes:

  • Tracking up to 10 Google+ users or pages
  • Demographic data: country, relationship and gender distribution
  • Post engagement by hour, day or day of the week
  • Most influential followers and who doesn’t follow you back
  • Download and print your tracked pages reports
  • Monthly newsletter with new feature updates and more!

Visit GPlusData.com for Google Plus information, statistics and trends.

Pinerly: The Tool For Tracking Pinterest Analytics

We’ve written a lot about the implications of Pinterest for journalism: Five news organizations to follow, 10 more organizations to followfive ways journalists can use it and Pinterest tips for writers. But as a news organization, it’s hard to justify pouring additional resources into a new tool without any idea of the impact or reach. It’s also an important part of getting adoption in the newsroom — if you want your features writers to post food and travel ideas to Pinterest, you have to motivate them by showing how much more engagement or traffic it could bring.

This is where Pinerly comes in. The new tool — still in beta at the moment — lets you create “campaigns” around pins that track views and clickthroughs on pins you create. I have a beta account right now and have been experimenting. Here are the highlights. Read more

Twitter’s Upcoming Web Analytics Tool Will (Hopefully) Cure A Major Headache

Measuring referral traffic is essential for news organizations, or any website owner for that matter. However, there’s always been a major limitation to doing that. Measuring referrals from one of the most popular social networks, Twitter, has proven itself to be a formidable task.

But a long-awaited reprieve is coming. This week, Twitter began rolling out its Web analytics tool. All website owners will have access to the service in a matter of weeks, reports Poynter’s Jeff Sonderman.

The introduction of this tool will provide an official, baseline metric for everyone from news organizations to social media marketers to measure the impact that Twitter has on their websites. Currently, a wide array of often-pricy third-party products like Radian6, bit.ly enterprise and Sprout Social are required to obtain what feels like piecemeal Twitter analytics. Read more

Establish Important Social Media Metrics Early On

It’s been said that social media ultimately boils down to a numbers game.

Getting the most Likes on a Facebook page, or lots of re-tweets being seen as an indicator of success or failure

I would argue that for personal use, numbers have little to do with getting the most out of the platforms. You get what you put in. Your social media profiles ultimately become whatever you want them to be.

However for business, numbers mean everything. Not in the sense of trying to get Likes or Followers in hoards. Rather, what I’m talking about are metrics of success.

Social media analytics and insights are critcally important to understanding how a social media campaign is resonating with customers and users.

Read more

<< PREVIOUS PAGE