On average, journalists using Facebook’s subscribe feature have seen a 320 percent increase in subscribers since November, according to a Facebook analysis of 25 journalists. This sample included local,  national and international journalists who report on various platforms.

The growth is coming from social and interest-based discovery, wrote Vadim Lavrusik, Facebook’s journalist program manager and Betsy Cameron, a data analyst.

“People discover journalists to subscribe to on Facebook through their friends in News Feed; Facebook search; our “people to subscribe to” recommendations engine (which shows you who your friends are subscribing to and recommends journalists based on your interests); and other organic discovery mechanisms, such as simply seeing who your friends have subscribed to,” they wrote. Read more