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Posts Tagged ‘Blogging’

Social Media Roundup: Reaching New Audiences, Creating Social Content and More

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about researching how to reach new audiences; why Per Active Member is an important metric;  and best practice for socially-created content.



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3 Reasons Your Editor Should Let You Write For Other Blogs

Allowing a reporter to write for another publication or media outlet generally ranks pretty high on an editor’s list of Things Reporters Aren’t Allowed To Do.

While their reasoning is well-intended, I think it’s time to take another look at what those reasons are, and whether opportunities exist to capitalize on the new media landscape to benefit the news organization.

Here are three reasons why allowing reporters to write for other blogs may end up being beneficial:

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How To Avoid Getting Fired For Your Blog

When I started blogging about journalism, I did so at the urging of a hiring editor (who didn’t, ultimately, hire me but did inspire me). I had all these great digital skills, she told me, but she asked why had I presented her with carbon-based clips (i.e. paper) instead of a URL. I left the job fair and put the years of web design experience I’d been amassing to good work, and by the end of the weekend had built myself a website with clips, a resume, a bio and a blog about, what else, journalism and my place in the evolving industry.

That was a few months before my college graduation. And after putting so much work into the blog, I proudly stamped the URL on my resume and included it in my cover letters to prospective employers. To be honest, the blog’s inclusion wasn’t so much a way to show off my work as to cover my ass. When I interviewed for jobs, I discussed it. When I was hired, I searched the employee handbook and intranet for information about personal blogs. Soon after I arrived, I sat down with the executive editor and we discussed it. See, what kept me up late at night wasn’t the prospect of graduating without a job, but rather I did not want one of those editors to plug my name in Google and come across my blog, assuming I had hid or was hiding it.

I had flashbacks to that period and those decisions when I heard the story of Khristopher Brooks, who was fired this week from the job he hadn’t yet started because of the way he announced his new job on his tumblr blog. Brooks did a silly thing, but in my opinion, the folks he thought would soon be his new bosses did an even sillier one. (In my honest opinion, I think they come off looking out-of-touch and overly cautious for a news organization currently force-feeding its employees the “digital first!” company line, and he comes off probably having dodged a bullet.)

Here’s what got Brooks fired, and then, here’s my been-there-done-that advice on how to not get fired for your personal journalism blog.
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Why Liveblogging Should Be Taught in J-School

Today the latest incarnation of the iPad will be unveiled to the public in a big event in California.

There are many people who are interested in learning about what this new iPad will feature. Will there be 4G? Will it have a retina display? Those questions and more will be answered today.

But since there won’t be a live video feed of the event, how will people find out?

The news will be delivered by people who are liveblogging the event.

Saying that you’re going to live blog an event, and actually live blogging an event are two different things.

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There’s No One-Size-Fits-All Social Media Policy In Journalism

Last week news broke about the new Twitter / social media policy that is being used by Sky News in the United Kingdom.

Usually when you hear the words “news” and “social media policy”, the instinct is to cringe and see how bad the damage is. This is no different.

In some ways the Sky News social media policy is a great poster child for how not to write social media guidelines for journalists.

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