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Posts Tagged ‘Brian Ries’

Early Bird Rates for Mediabistro’s Social Media Marketing Boot Camp End Tomorrow

On October 18, Mediabistro brings you Social Media Marketing Boot Camp, an interactive online event and workshop. The event includes keynote speakers, practical how-to sessions, and strategic assignments to provide a dynamic training on social media. By the end of eight weeks, you will create an integrated strategic plan using various social media platforms to build an engaged audience and convert traffic into sales.

Early bird rates are available today. Save $100 when you sign up before they end tomorrow, September 20.

Our speakers include:

Michael Bepko, Global Online Community Manager, Whole Foods Brian Carter, Author, LinkedIn For Business
Keidra Chaney, Digital Content Strategist, The Web Farm Lauren Cucinotta, Branding + Editorial Manager, TEDx
Jennifer Dubrow, Global Social Business Transformation Leader, Inside Sales, IBM Frank Eliason, Senior Vice President of Social Media, Citibank

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Mediabistro Course

Writing Outside the Mainstream

Writing Outside the MainstreamStarting September 18, build your freelance career in African-American, Latino, or LGBT publications! Using a combination of writing exercises and targeted research, you'll learn how to generate salable story ideas, write pitches, build relationships with editors, and position yourself as an authority in your market. Register now!

4 Questions With Brian Ries, Social Media Editor at Newsweek & The Daily Beast

“Four Questions With …” is a monthly series of interviews with different social media and community editors in the news industry.

Photo Credit: Angela Cranford

So, what is it like to be a social media or community editor? What are the job responsibilities and how does one end up landing such a gig? The goal of “Four Questions With …” is to answer some of these questions and to give insight into what is a new and constantly evolving field.

This month, we talked to Brian Ries, the social media editor at Newsweek & The Daily Beast. Unlike some other social media editors, Ries didn’t start out in journalism. He started his current job in August 2010 after working at advertising and marketing companies with a heavy social bent. He began writing for Newsweek The Daily Beast while it was one of his clients. (It merged with Newsweek later.)

Ries further caught the editors’ attention when, in July 2010, he reported a Facebook post by Sarah Palin on the Ground Zero mosque as hate speech. His resulting Tumblr post went viral and Facebook even took down Palin’s post. He ended up writing an article about it for the site.

Here are his thoughts on what skills a social media editor needs and how you can make your mark in a newsroom with an already established social media strategy. Read more

Six Covers Newsweek Could Have Chosen For Its ‘First Gay President’ Issue

When it comes to blogging platform Tumblr, Newsweek has always led the pack. The news magazine is at it again — this time posting six alternative, although ultimately rejected, versions of its mildly controversial “First Gay President” cover on its Tumblr.

The picture that made the cut for the May 21 issue shows President Barack Obama with a rainbow-hued halo above his head (shown to the right). On the bottom left are printed the words “The First Gay President.”

In the Tumblr post, Brian Ries, Newsweek‘s current social media editor, writes, “Ah, our favorite nwktumblr feature is back: the also-rans! These are the alternate versions of our ’First Gay PresidentNewsweek cover that were left on the cutting room floor.”

See all six rejected covers after the jump.

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How News Orgs Used Social Media to Pay Tribute to Whitney Houston

When the news broke that Whitney Houston had died, the world was shocked.

Social media sites lit up. On Twitter, hashtags related to Houston and her name itself dominated the trending topics. YouTube’s News channel featured her videos. Fan pages were created on Facebook. On Pinterest a search for “Whitney Houston” revealed dozens and dozens of pins. Videos and photos, from album and magazine covers to more candid ones, created what Poynter’s Julie Moos termed a “scrapbook of her career.”

While some news organizations covered it in the usual way with the standard obituary, videos, and slideshows of photos, others took Houston’s untimely death as an opportunity to experiment with using social media to pay tribute to the artist. A few outlets, such as Mashable, created Spotify playlists to honor Houston.

In particular, there were three that stood out and used social media tools to create particularly effective memorials to Houston. Read more