Posts Tagged ‘Condé Nast’
“Everything I learned about journalism I learned in J-school,” said no one ever.
Where I learned best was in my internships — the good, bad, ugly, paid, unpaid, unpaid (but for school credit!), East Coast, Congress Avenue, random roommate-living, sleeping-on-couches type of internships that many of us have done.
Operating under that assumption, I’m still scratching my head as to why Condé Nast decided to can their highly-sought after internship positions altogether.
Think about it: publication interns start out doing the basics — fact checking, research, maybe writing some blurbs and perhaps some reporting. I was fortunate enough to learn how to edit B-roll, become dangerous with HTML and write good Web headlines throughout three internships. Interns tread lightly. These are things that you need to know how to do exceptionally well the second you step into an interview for a media company (unless you came from a stellar college paper newsroom where you really got your feet wet).
Conde´ Nast recently hosted MediabistroTV at its Times Square offices. Lucky magazine style editor and network television morning show contributor Lori Bergamotto walked the crew through Lucky’s offices revealing the hidden corners where nail polish and make up are put through their paces, colors and fabric samples are checked by the art department, shoes and handbags await their close-ups and racks of outfits hang around waiting for their models.
Take a look at all the small parts that make up a big fashion magazine like Lucky.
Next Thursday MediabistroTV premieres, “My First Big Break: Ken Burns.” You can view our other MediabistroTV productions on our YouTube Channel.
While newspapers are the subject of much of the negative speculations about the future of jounalism, their print cousin the magazine hasn’t exactly marched into the 21st Century unscathed and as popular as ever. It’s expected, therefore, to learn about new initiatives to spread magazine content to new continents or new platforms — anything to reach new readers or reach existing readers in new ways. I get how the iPad or Newsstand. But I didn’t see this one coming.
Condé Nast and HP announced they’re going to partner on a project that will let readers skip the mailing lag and print their own magazines on demand — from their home printers:
The Condé Nast pilot program will feature print-to-home services for subscribers to schedule the delivery of content from their favorite brands – such as Allure, Details, Epicurious, Glamour, Golf Digest, Self, and Wired – directly to their personal printers. … With scheduled delivery to HP web-connected printers using HP print tools, publishers can reach readers more frequently than with print magazines and more tangibly than via email.
While the magazine publisher will deliver the content, the printer maker (speaking of technologies that haven’t gracefully entered the 21st Century) will also offer a subscription to its HP Instant Ink — which will be shipped to you for just $5.99 to $10.99 per month, depending on the product. Apparently, at least in the beginning, the content will be free, but printer ink is notoriously expensive, and even if your monthly ink subscription comes in around the price of one to two lattes, that’s still more than full newsstand price for many of these titles. And you won’t get the fun of glossy pages and perfect binding.
As both a magazine writer and subscriber (to about a half dozen titles, including some CN titles), and the owner of two unused printers (including an HP), I have to admit some skepticism for the initiative. I suppose the good news is the publisher is willing to try different tacks to reach its audience, even if those tacks seem wildly off course.
Your turn: What do you think? Would you print a magazine from home? Is this a savvy or silly idea?