The next time you log onto Facebook to post your latest article, think twice about what you share. Instead of copying in the link, why not share an image from the story instead?
That method worked well for ProPublica. Its graphic of changing congressional support for SOPA and PIPA from Jan 18. to Jan. 19 went viral after being posted on ProPublica’s Facebook page Thursday night. In less than 48 hours, the image received more than 17,000 likes, was shared more than 10,100 times and received a whopping 1,298 comments. And those numbers are still rising.