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Posts Tagged ‘engagement’

What Do Followers Really Want? Not An RSS Feed

While there’s plenty of debate about what journalists should post and to retweet on social networking sites, there’s not enough discussion about what’s not getting posted. Specifically, most of what’s debated is about what news organizations want to share — not what followers actually want to see.

I’m sure there are reams of data floating around corporate offices full of feedback from focus groups and online surveys about what readers want. Yet most news organization feeds are bastions of one-way discussion and self-promotion.

Heidi Moore: The point of being on Twitter is to talk to peopleWhile there’s certainly a place for sharing content on these networks, it’s not the end-all-be-all. In fact, it’s not all that useful. Twitter and Facebook aren’t RSS feeds, and they shouldn’t be used that way. They should be used to engage audiences, and to engage audiences requires more than a requisite run down of your top stories. Read more

Pro Tip: Use Facebook’s New Questions Feature To Increase Engagement

If you are not already using Facebook Questions on your news organization’s Facebook page, you are really missing out.

Formulating poll questions is simple, and there is high potential for a poll question to go viral, placing both the question and your news organization’s brand on the walls of many “strangers.” Every time someone votes on the question, their vote gets recorded to their wall, which will also display on the newsfeeds of all their friends.

Those friends also can vote on the question, which, in turn, will show all of their friends the question. They need not “like” your news organization’s Facebook page in order to vote. However, in my experience, I have noticed an increase in “likes” after a question is posted to a Facebook page.

Facebook users passionate about a particular topic asked can “follow” the topic and be notified about new votes. Like most things on Facebook, questions can be commented on. Write-in answers are also allowed.

It is a lot easier (and typically more engaging) for people to vote on a question than to share a link they first see posted to a Facebook page. For this reason, I believe using Facebook questions should be imperative for all news organizations.

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