Finally Ezra Klein‘s Vox.com has debuted, and the Internet has spoken. Of course, the former Wonkblogger and Washington Post resident celebrity’s move away from legacy media to, essentially a startup, was big news, so anyone interested in new media is watching closely.
Vox Media has been known in recent years for its success in online publishing — because they’re digitally native, they’ve been able to pioneer the art of creating cool-looking “verticals,” relying on a combination CEO and Chairman Jim Bankoff often champions: top-notch talent and the best possible technology.
The seventh of Vox’s properties behind The Verge, Polygon, Eater, SB Nation, Racked and Curbed, Vox.com is a slight departure from the company’s typical paradigm; instead of focusing on sports or food (SB Nation and Eater, respectively), its role is to report and analyze general news. Klein, several of his Post colleagues and other reporters, totaling a 20-person team, were brought in to do explanatory journalism. That is, to provide ongoing resources for understanding the concepts behind news stories, whether they’re politically, financially or culturally focused.
Which brings us to “Vox Cards,” a sort of digital index card akin to how you studied for college exams. The cards take big topics like the Affordable Care Act, Bitcoin, global warming, immigration reform and my favorite — “Congressional dysfunction” — and break them down into 20 or so simple questions and answers that hopefully help readers understand the why it matters aspect of the news. Vox Cards are linked to in articles, which include “highlighted” words. Basically, Vox Cards help you digest the “vegetables” of current events in a slideshow form.