Posts Tagged ‘Facebook’
As the media landscape evolves, we’re learning that publishers have much more to concentrate on than just putting out good editorial content and having a nice website. Today’s media organizations must put strong focus on having a powerful social media presence, as Sharablee, a social engagement analysis company, has found.
Last week, Shareablee compiled its first list ranking which digital and print publishing arms have the best handle on social media. The monthly list is intended to be helpful to advertisers looking to get the very best when it comes to choosing where to allocate their dollars and publisher audience engagement.
The Shareablee Audience Engagement Ranking of Publishers is calculated based on various publishers’ progress in growing readerships on Facebook, Twitter and Instagram. Here is a more in-depth explanation of what defines “engagement,” according to a press release from Sharablee:
Can we talk about something? It looks like 2008 is calling and they want their newsrooms back. The American Journalism Review posted a piece this week with the headline “Some Newspapers to Staff: Social Media Isn’t Optional, It’s Mandatory.”
Everyone take a deep breath. It’s not totally ridiculous: The piece, written by Mary Ann Fischer, discusses the various ways newsrooms get editors and reporters on social media, how it’s hard to call it “mandatory,” and how social media guidelines should be “living breathing documents.”
Also, Dean Baquet hasn’t tweeted yet. But that’s not the worst of it. Fischer writes:
Nearly 60 percent of journalists were on Twitter in 2013, according to a survey done by Oriella PR Network. San Francisco Chronicle managing editor Audrey Cooper said the lack of social media activity is more pronounced among print journalists. “If you look at your average newspaper editor, they don’t have thousands of followers like the editors of BuzzFeed,” she said. “As a group we tend to have not embraced digital media as much. That’s not good or bad, but it does raise the question of how do you perform in that space if you’re not a user of digital media.”
I just don’t know what to say aside from, hey, print people: It’s time to quit the boycott.
Weather forecasts can’t possibly be funny, right? But Digital Communities Manager at the Dallas Morning News, Michael Landauer, has made the impossible possible in his hilarious daily weather Facebook posts.
Poynter has been giving Landauer’s postings some love over the last week, but as I’m a Dallas native and follow the comical newspaperman on Facebook (he was my editor back in the day, when I wrote for the DMN as a Student Voice), I’ve been noticing Landauer’s unique take on weather for several weeks now. Another disclosure before we go further: I write for the DMN-owned content agency Speakeasy doing sponsored editorial, though that has nothing to do with the News‘ general Facebook presence.
Back to the weather. I read these posts each morning as I scroll through my Facebook feed in bed. Here are a few of Landauer’s most inspired works:
The Los Angeles Times‘ website underwent a redesign this week, and the changes included a left-aligned navigation bar, more seamless scrolling movements and “neighborhood” pages. But one of the most significant is the Times’ new story presentation, which pushes social sharing pretty hard.
With their new design, your eye will notice pull quotes alongside the story with a link to tweet that quote and the story’s link. And before you read the story’s first word, you’ll see two or three “sharelines,” pre-written summary sentences for you to share either on Facebook or Twitter. I’m intrigued by this development for a few reasons: Read more
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