The “future of journalism” topic has almost become trite in journalism circles, but for The Atlantic‘s President M. Scott Havens, thoughtful discussions and observations on the media landscape, both present and future, make the difference between being in the red and black.
At his SXSW talk, “Can Great Journalism Make for Great Business?” Havens, who will begin his post as Senior Vice President, Digital at Time Inc. March 31, explained how he helped propel a struggling then-Atlantic Monthly back to relevancy and progressiveness in the biz. A few of his “core beliefs” on producing and financially sustaining digital journalism are:
Magazines are here to stay
Sure, the definition of magazines is increasingly open for interpretation, but Havens says they’re not going anywhere. Readers are seeking stories with depth, analysis and craft, unlike so much of the content that permeates the web. “There’s something special about a well-researched magazine article,” he said. It’s fair to assume that print magazines won’t last (other than giants like TIME, Harper’s, The New Yorker, etc.) unless publishers can keep making profits from them. In The Atlantic’s experience, “Print advertising is actually sorta stable,” he said.