Today, the Associated Press and 40 newspapers, in association with almost two dozen retail chains, launched the iCircular, a mobile app version of the popular coupons found in Sunday newspapers.

“The iCircular product is a way to match up a historical newspaper marketplace with the new mobile era,” Mary Junck, chairman of the AP’s board of directors’ revenue committee and chief executive of Lee Enterprises Inc., told the Wall Street Journal.

But will this new app sink or swim? Read more