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Posts Tagged ‘instagram’

Does Your Newsroom Throwback on Thursday?

hashtagIn the name of clicks, and appearing to be social media savvy, news organizations have hopped on the #tbt train. For those that live under a rock, #tbt is the hashtag used for “Throwback Thursday,” an excuse to post your prom picture on Instagram, or tweet a link to an old blog post you’re especially proud of.

News organizations have started their own throwback features as an excuse for mid-morning Thursday content. When done well, it works as a good way to get people to dig through your archives or remind people of your authority, as in, “we’ve always covered politics, here’s a piece from 1943 to remind you of our expertise.” Read more

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Which Pubs Perform the Best on Social Media?

Shareablee_co_smallAs the media landscape evolves, we’re learning that publishers have much more to concentrate on than just putting out good editorial content and having a nice website. Today’s media organizations must put strong focus on having a powerful social media presence, as Sharablee, a social engagement analysis company, has found.

Last week, Shareablee compiled its first list ranking which digital and print publishing arms have the best handle on social media. The monthly list is intended to be helpful to advertisers looking to get the very best when it comes to choosing where to allocate their dollars and publisher audience engagement.

The Shareablee Audience Engagement Ranking of Publishers is calculated based on various publishers’ progress in growing readerships on Facebook, Twitter and Instagram. Here is a more in-depth explanation of what defines “engagement,” according to a press release from Sharablee:

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The Hottest Social Network These Days? Not Facebook — But It’s Owned By Them

Facebook remains the undisputed king of social networks. If you’re sharing your stories or looking for sources, your time is well spent there.

But if you want to keep up and catch up with your audience, you can’t be only there, especially as the web moves to an ever more-visually driven medium. (And no, “But I’m on Twitter, too” isn’t enough these days.)

A study out this month finds that the clear winner in growth is another Facebook-acquired property is gaining on its photo-sharing corporate cousin: Instagram. According to research firm GlobalWebIndex, whose quarterly social summary (for Q4 2013) released this month pegs Instagram as the fastest growing — by a long shot — social network.

According to their survey, Instagram grew a whopping 23% in active usage in the fourth quarter of 2013. That same period saw a 3% decrease in Facebook’s usage, as well as in YouTube. To be fair, Facebook is still the most trafficked network, and with far more users already signed on it has less room to grow, but other budding social networks are gaining on it. Read more

How Instagram Ads Could Affect Journalists

Allegedly, all good things must come to an end — so, use of the photo filtering and social network Instagram without advertisements (a very good thing, in my opinion) — will soon end.

Now that we know (even more definitively) that Instagram is on the verge of filling our news feeds with unwanted sponsored photos/posts, I wonder — will journalists take to the app any less to congregate around eyewitness photos of newsworthy events?

Instagram has always intended to be an actively monetizing platform, so this shouldn’t come as a big shock. The question is, even with a whopping 150 million confirmed Instagram users, can the app afford to lose people? And if they do lose those of who might decide to filter and share our photos someplace where our user experience is not disrupted by posts from car dealerships and retail shops, where will we go instead?

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How New Instagram Changes Your Journalism

Instagram has become an unlikely, yet important, online tool for journalists, bloggers and citizens. Not only is it a great way to shoot stylized photos and on-the-go location shots, but it’s also a smart outlet to turn to when looking for eyewitness accounts of major news — people often turn to Instagram thanks to its quick sharing with social media networks like Twitter and Facebook.

However, these past few weeks have changed the service in a radical way, and now is the time to determine whether it’s the right tool for your photos and your personal use.

1. You Won’t See it On Twitter

This season has been a rocky one for Instagram and one of its biggest propagators, Twitter. Two weeks ago, the companies had effectively “broken up,” with Instagram no longer hosting images through Twitter’s API. Twitter snapped back, effectively distributing its own Instagram clone (with filters to boot) right in its native TwitPic system. Read more

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