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Posts Tagged ‘interactivity’

How to Make Online Content Less Interactive, But Better

The joke’s on us, guys. I couldn’t help laughing out loud and passing around a recent article from The Onion this week. The headline “Internet Users Demand Less Interactivity” caught my eye. The satirical piece contained gems like this quote:

Every time I type a web address into my browser, I don’t need to be taken to a fully immersive, cross-platform, interactive viewing experience,” said San Diego office manager Keith Boscone. “I don’t want to take a moment to provide my feedback, open a free account, become part of a growing online community, or see what related links are available at various content partners.

Har-har. Go ahead. Read the whole thing, I’ll wait.

Now back to business. As much as our jobs depend on curating those cross-platforms and creating sharable content, things are only funny when they’re true right? I think there are lessons to be learned from being the butt of the joke. Here’s how to keep those snarky Onion writers happy:

1. Use Video Only When It’s Compelling

Many of my colleagues working at hometown papers have been handed small digital cameras in the past years and an order from higher ups to have accompanying video for their stories and columns. We all have to be reporters, video producers, audio editors, among other things, these days. But video only works when it’s compelling. For it to be compelling, you need more training than the two afternoons in the conference room with the tech guy. Many of us are good writers and good video editors. Just as many people are not. (Full disclosure: I am not.) There is a huge difference between knowing how to put together a nice video from filming to finishing touches, and really feeling, embracing, the medium. I want to propose that while adapting is good, and learning to use Final Cut or even iMovie is a must, if you know it’s just not your thing: rebel.  Read more

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AP Launches Zoomable World Map

The Associated Press debuted its own custom zoomable world map today, which you can see on their first project with it — a world map that locates all active nuclear sites in the U.S., pictured below.

Michelle Minkoff, Interactive Producer for the Associated Press, told me this about the map via email:

“We are using our own worldwide HTML zoomable map for the first time today. AP Interactive has used other mapping systems in the past. We’ve had other worldwide maps and other zoomable maps in Flash. We also did two experiments with HTML zoom mapping in late 2011, but those were limited to the United States.

But this new system provides a more thorough base for some of the mapping projects that will come out of AP Interactive, and be distributed to customers.  That being said, it’s just the beginning, and we look forward to growing our capabilities.”

The tools and libraries they used to build the map:

You can read Michelle’s full post about the project on her blog.